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Chapter 1 Introduction: List of Tables VI List of Figures VIII 1 - 31
Chapter 1 Introduction: List of Tables VI List of Figures VIII 1 - 31
LIST OF TABLES
vi
LIST OF FIGURES
viii
CHAPTER 1
INTRODUCTION
1 - 31
32 - 72
2.1 INTRODUCTION
2.2 EMPIRICAL STUDIES ON CONSUMER BEHAVIOR
2.2.1 PSYCHOLOGICAL FACTORS
2.3 EMPIRICAL STUDIES ON MAJOR VARIABLES
AFFECTING CONSUMER PURCHASING BEHAVIOR
2.3.1 STUDIES ON ADVERTISING
2.3.2 STUDIES ON PROMOTIONS
2.4 EMPRICIAL STUDIES ON PRODUCT ATTRIBUTES
2.4.1 STUDIES ON PRODUCT PRICE
2.4.2 STUDIES ON FEATURES OF PRODUCT
2.4.3 STUDIES ON INFRASTRUCTURE AVAILABILITY
2.5 EMPRICIAL STUDIES ON SALES SUPPORT AND CONSUMER BEAVIOR
2.6 EMPRICIAL STUDIES ON WORD OF MOUTH (REFERRAL) AND
CONSUMER BEHAVIOR
2.7 EMPIRICAL STUDIES ON INDIAN CONSUMER
PURCHASE PREFERENCES AND PRIORITIES
2.8 CONCLUSIONS
ii
iii
73 - 105
106 - 189
4.1 INTRODUCTION
4.1.1 ANALYSIS OF VARIOUS RELATIONSHIP BETWEEN
DEMOGRAPHIC, CONSUMER PREFERENCES, PRIORITIES
AND THE STUDY VARIABLE
4.2 REGRESSION MODEL OF THE SQM-HEI MEDIATED STRUCTURAL
EQUATION MODEL
4.2.1 BAYESIAN ESTIMATION AND TESTING FOR
REGRESSION MODEL OF SEM-CPD MEDIATED
STRUCTURAL EQUATION MODEL
4.2.2 POSTERIOR DIAGNOSTIC PLOTS OF SQM-HEI
MEDIATED REGRESSION MODEL
4.3 STRUCTURAL EQUATION MODELING OF MEDIATED SEM-CPD MODEL
4.3.1 BAYESIAN ESTIMATION AND TESTING OF SQM-HEI
MEDIATED STRUCTURAL EQUATION MODEL
4.3.1.1 POSTERIOR DIAGNOSTIC PLOTS OF SEM-CPD (WOM)
MEDIATED MODEL
4.4 CONCLUSION
iv
190 - 209
REFERENCES
210 - 230
APPENDIX I : QUESTIONNAIRE
231 - 233
234