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    This document analyzes the factors that influence consumers' impulse buying behavior at Kedai Mesra Petronas convenience stores. The author, Adlin Shahira Bt Mohd Roslan, conducted this analysis as part of her Bachelor of Business Administration (Hons) in Marketing degree from the Faculty of Business Management at Universiti Tekniologi Mara (Perak) in January 2015.

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    This document analyzes the factors that influence consumers' impulse buying behavior at Kedai Mesra Petronas convenience stores. The author, Adlin Shahira Bt Mohd Roslan, conducted this analysis as part of her Bachelor of Business Administration (Hons) in Marketing degree from the Faculty of Business Management at Universiti Tekniologi Mara (Perak) in January 2015.

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    © All Rights Reserved
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    11 views1 page

    Alin 1 - Front Page

    Uploaded by

    marz95
    This document analyzes the factors that influence consumers' impulse buying behavior at Kedai Mesra Petronas convenience stores. The author, Adlin Shahira Bt Mohd Roslan, conducted this analysis as part of her Bachelor of Business Administration (Hons) in Marketing degree from the Faculty of Business Management at Universiti Tekniologi Mara (Perak) in January 2015.

    Copyright:

    © All Rights Reserved
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    of 1

    ANALYZING THE

    FACTORS

    INFLUENCE

    CONSUMERS

    IMPULSE BUYING BEHAVIOR AT KEDAI MESRA


    PETRONAS

    ADLIN SHAHIRA BT MOHD ROSLAN


    2012209408

    BACHELOR OF BUSINESS ADMINISTRATION


    (HONS) (MARKETING)
    FACULTY OF BUSINESS MANAGEMENT
    UNIVERSITI TEKNOLOGI MARA (PERAK)

    JANUARY 2015

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