VASKENDEMIRJIAN

LOCAL GIRLS DONATE PONYTAILS TO LOCKS OF LOVE

SEVENTEEN PURCHASE ELEMENTARY STUDENTS GIVE THE GIFT OF LOVE
AT VASKEN DEMIRJIAN SALON IN WHITE PLAINS

FOR IMMEDIATE RELEASE

(May 17, 2010) NEW YORK, NY A local group of very special girls with very special
ponytails are gearing up to donate their locks for love. On W ednesday, June 9, 2010 at
3:30pm, seventeen Purchase Elementary students, ranging from grades kindergarten
through 4th grade, will have their locks cropped at Vasken Demirjian Salon in White Plains
and donated to those in need. Locks of Love is a non-profit organization that provides
hairpieces to disadvantaged children under age 21 who are suffering from long-term medical
hair loss. Since the minimum of hair growth is ten inches, the Purchase Elementary students
have been faithfully growing their hair for over a year. With the excitement mounting with
every measurement of the ruler, the students are thrilled to fulfill their long-awaited mission of
love in the June 9th celebration in White Plains.

It is so meaningful for a young girl to donate her long hair to other children less fortunate,
remarks Liz Cahn, Purchase mom whose daughter joined the cause and who has organized
and recruited the other children to join her. These kids stepped up and feel great about what
they are doing.

Adding to the excitement, the internationally award-winning hair and color stylist Vasken
Demirjian has joined the cause and will be charitably donating the flagship salons cutting and
styling at no cost in honor of Locks of Love. I am absolutely delighted that the girls have
chosen my salon as the setting to give back to others, comments Vasken Demirjian. I admire
and support this fantastic example that they are setting for the Westchester community about
the importance of giving back.

Local Purchase participants include:

Sarah Birnbaum, Isabella Bonaiuto, Danielle Bucci, Gabrielle Buccu, Anna Cahn, Christiana
Gaudreau, Lauren Grauer, Alexandra Gresham, Ava Judelson, Julia Longo, Allison Oh, Jamie
Orseck, Bailee Paul, Jordana Roschco, Victoria Rosenstock, Sydnee Smith, Madison Stagg,
Isabella Stewart, and Ellarie Talgo. The group also includes Purchase PE Teacher Sarah
Gonzalez.

For further information about this event, please contact leah@llkent.com or 917 434 9941.

###
ABOUT LOCKS OF LOVE
Locks of Love is a public non-profit organization that provides hairpieces to financially disadvantaged
children under age 21 suffering from long-term medical hair loss from any diagnosis. The organizations
mission is to return a sense of self, confidence and normalcy to children suffering from hair loss. They
meet a unique need for children by using donated hair to create the highest quality hair prosthetics. The
children receive hair prostheses free of charge or on a sliding scale, based on financial need. To learn
more about joining the cause and making a donation, go to locksoflove.org.

ABOUT VASKEN DEMIRJIAN SALON

To Vasken Demirjian, hair is an intellectual and artistic pursuit. His impeccable aesthetic pedigree
combined with the highest European education and training has solidified him as one of the worlds most
sought after master colorists. A former antiquities dealer in London, Vasken cultivated his eye for color
traveling the world as a connoisseur of beauty and art. He studied in New York and London, where he
became the first American to be awarded the LOreals Colour Specialist Degree the PhD equivalent for
hair as well as the LOreal Vision of Color Award. A board-certified Master Colorist, Vasken
approaches each client as an artist approaching a canvas. His goal is to create a masterpiece each and
every time from corrective color to a mere retouch. The Vasken Demirjian salon, located in the Trump
Tower in White Plains, is home to over a dozen European-trained specialists, hand-selected by Vasken
from all over the globe for their unparalleled skills in beauty and luxury haircare. In this highly
conceptual, sleek German-designed space, ambiance is fine-tuned in order to amplify the transformative
experience of color and cut. Vasken has been featured repeatedly as a leading hair expert in womens
fashion and beauty publications, including Glamour, New York Times, Cosmopolitan, Westchester
Magazine, and The Wag, among others. For further information about salon services and hours, please
visit www.vaskensalon.com or call 914 285 0800.