Cross Border Ecommerce - Taitra - 2015

Aliresearch 2020 B2C
3.4
27% B2C
30% 2014 3.09 2020
9
B2B
B2B B2C

......................................................................................................................... 2
.............................................................................................................10
...................................................................................13
B2C ..................................................................................... 13
()
.............................................................................................. 20
1. ....................................................................................................... 21
2. ....................................................................................................... 23
3. ............................................................................................... 24
()
.......................................................................................... 27
1. ....................................................................................................... 28
2. ................................................................................................... 30
()
................................................................................. 31
1. ....................................................................................................... 35
2. ....................................................................................................... 37
3. ....................................................................................................... 38
4. ....................................................................................................... 40
()
...................................................................................... 42
1. ................................................................................................... 42
2. ....................................................................................................... 45
3. ............................................................................................... 47
4. ....................................................................................................... 49
............................................................................. 52
()
eBay .............................................................................................. 53
1. ..................................................................................... 53
2. ..................................................................................... 55
3. .............................................................................................. 56
()
(Amazon) .......................................................................... 56
1. ..................................................................................... 56
2. ..................................................................................... 58
3. .............................................................................................. 59
()
1.
2.
3.
()
1.
...................................................................................... 59
..................................................................................... 59
..................................................................................... 60
.............................................................................................. 62
LAZADA ...................................................................................... 62
..................................................................................... 62
4
2.
..................................................................................... 64
3. .............................................................................................. 65
()
(Aliexpress) ............................................................. 65
()
(Rakuten) ...................................................................... 66
()
MercadoLibre ................................................................................ 68
()
Qoo10 ........................................................................................... 68
()
Flipkart.......................................................................................... 69
()
uitox .............................................................................................. 70
............................................................. 71
()
................................................. 71
()
......................................................... 75
........................................................................78
............................................................. 78
................................................. 80
................................................. 84
..................................... 91
()
............................................................................. 91
()
............................................................................. 93
()
...................................................................................... 96
()
eBay Enterprise ............................................................................. 98
()
(BizArk) ...................................................................... 100
....................................................... 103
..................................................................................... 104
(Costco)................................................................................. 104
................................................................................... 107
OB ...................................................................................................... 112
........................................................................................... 116
................................. 122
1
2
3
4
5
6
7
8
9
10
2015
GDP
2014
2014 12
2013
2014
eBay
eBay
11
12
56
60
61
13
14
15
16
17
18
19
20
LAZADA
LAZADA
62
64
65
82
83
84
89
91
21
22
GSI
99
104
15
16
18
22
32
34
44
54
56
B2C 2013-2018
13
14
2014 B2C /
16
2014
17
2014 ( 10 )
20
2015 Q1 B2C
25
2014
26
27
2013 B2C
29
10
FBA(Fullfillment by Amazon)
29
11
31
12
12 B2C
33
13
34
14
Argos
36
15
Otto 123
38
16
Intermarch
40
17
Intermarch
40
18
CouriersPlease
42
19
42
20
Yandex
43
21
2013
45
22
2014
45
23
47
24
B2W americanas
48
25
Boleto
49
26
50
27
51
28
51
29
52
30
eBay.com
53
31
57
32
60
33
LAZADA
63
34
LAZADA
64
35
65
36
67
37
MercadoLibre
68
38
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70
39
72
40
2020 B2C
73
41
B2C
74
42
75
43
B2C
76
44
78
45
79
46
81
47
85
48
86
49
88
50
90
51
92
52
94
53
95
54
96
55
97
56
97
57
eBay Enterprise
100
58
100
59
GlassesShop.com
102
60
Costco
105
61
Costco ()
106
62
107
63
KAMAK Youtube
110
64
KAMAK
111
8
65
OB
112
66
113
67
7 Facebook
114
68
116
69
Fortune eBay
117
70
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117
71
eBay
118
72
118
73
119
74
Fortune Youtube
120
75
120

15
24
B2C
Aliresearch , 2020
B2C 3.4
27% B2C 30%
2014 3.09 2020 9
(marketplace)
eBay
MercadoLibre 80%
11
OB
- eBay
Intel Inside
OEM
eBayLAZADA youtube
Fortune
12

B2C
B2C 2014 21%
8,400 2018 1.5
Euromonitor, A.T. Kearney
B2C 2013-2018
(IPO)2014 9
250 1,700
1,500
(omnichannel)
13
Walmart
Macys
20
A.T. Kearney 2013 eMarketer

(
) 32%
19%15%10% 1%
Ecommerce Europe 2014 73.6 12
1,200
A.T. Kearneypixabay.com
2
A.T. Kearney
(Global Retail E-Commerce Index)
14
30 9
2015 15
2015
A.T. Kearney
2014 A.T. Kearney 1

B2C
15
A.T. Kearney
Ecommerce Europe 2014
Ecommerce Europe
3 2014 B2C /
16

34.6% 31% 28.4%
Ecommerce Europe
4 2014
IMFEcommerce EuropeUNCTAD
GDP GDP(
)
(1).
7,589
GDP 1,945
(2).
4,874
1,200
17

(3).
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GDP
2014
GDP
2014 GDP
(
)
2014
GDP
()
2014 10
/ GDP
2013 10
()
()
17,419
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400
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133
1,111
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446
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271
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112
2.4%
55
2,171
3,860
47,589
78
2.0%
33
1,593
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45,653
140
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30
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44,538
63
2.2%
18
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2,353
11,604
14
1,045
2,148
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18
10
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20
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20
10
662
11
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13
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10
18
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19
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19
1,195
14
1,407
30,278
15
1,283
10,714
26
530
22,597
15
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10
491
IMF(GDP)Ecommerce Europe() UNCTAD(

)()()
(5).
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34%
10%
Aliexpress
Mercadolibre
10 13
19
Ecommerce Europe
5 2014 ( 10 )
()
A.T. KearneyeMarketer
64% 2030 40%

37%
50%
eBay
20
30
20
80%
25% 18%
1.
http://www.flaticon.com/
5,500
2014 1,120
40%
21
60%
6
2012
Alpha Direct
99%
4 2014
16,123.8
9,494.4
7,631.8
13.7%
11.1%
3.6%
41,000
243,000
()
C2C
2 58 2014 13.7 2
4
44
1.7
22

eBay 2013 10
12 5
showrooming
2015 2 Radioshack
Yodobashi
30
2.
2014 B2C 190 2017 253

9 1,900
84%
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47%
67
31
28
27
25
8
7
73
44%
23
106% 70%
75%
KakaoTalk APP
Naver google
Gmart eBay Ticket Monster Groupon
3.
2014 B2C 4,460

1 14 2 7,100
(1)
Walmart
(2) B2C 40%

2013 (GMV) eBay 2014
820
Alibaba.com
24
API
iResearch
6 2015 Q1 B2C
25
iResearch
6 2014
(3) 11 11
2014
93 7%
(4) 2011
1.5% 2013 8% 26% 30%
15%2016
25%
(5)
A.T.Kearney 40%
(6)
26
(7)
34 80
()
27
eBay
GoogleFacebook
1.
2014 B2C 4,000

2 1.33
6134
2013 450
70 17
eBay 62008
7
- Kindle
Amazon Prime
28
2013 StaplesWalmartSearsBest Buy

Macys
Ecommerce Foundation
8 2013 B2C
Macys
2007
300 Macys.com
Macys
Walmart
29
10 FBA(Fullfillment by Amazon)
2.
11 2014 B2C 230

7 1,300
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1/3
30
eMarketer, J.C. Williams Group
11
()
8.2 5.6 2.59
GDP 7.5%
75
3,000
80%
31
5 2014 12
Ecommerce Europe
PayPal
(debit card)
B2C
1/3 12 90
32
60
27.6%
25%
Ecommerce Europe
12 12 B2C
Ecommerce Europe
2014
1/5 40%
25%
33
Ecommerce Europe
13
B2C
StaplesApple TESCOHome Retail
37%
6 2013
eMarketer
34
1.
2014 B2C
1,400 3 3,000
GDP
4,874 15
6,400
(1). Ecommerce Foundation

2014 27
11
(2).
CD
(3).
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35
A.T.Kearney 2013 16
Tesco 9 eBay 8
Tesco Walmart ASDA dark stores
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14 Argos
O2O eBay Argos 2014
650 eBay
Argos APP
43,000 2014
41 29,000
1849 House of Fraser APP
36
APP MarksSpencer
APP Kiosk
iPad
2.
2014 B2C 780

5 3,300
1.5
Idealo Preisvergleich
43
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Zalando 2009
Zalando 14
8,000
37
Otto
15 Otto 123
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Adidas
10
3.
38
2014 B2C 630

6 GDP 1,800
72
42
CD
A.T.Kearney 8
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)
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2,000
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2.8
39
2020 20
http://www.intermarchepamiers.com/
16 Intermarch
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17
Intermarch
4.
40
12 2014 B2C 180

10 GDP GDP
6 2013
NAB 6.8 2017
9.8%2013 82%
23.3 90%
25 34 LivePerson 32%
Google 23%
3.1
2014 eBay Gumtree

ASOS Etsy Aliexpress
2013 PowerRetail 20%
50%
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1,000
41
18 CouriersPlease
similarweb
19
()
1.
42
10 2014 B2C 200

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2,000
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Google
20 Yandex
43
TNS Russia 2014 EC

Aliexpress eBay
7 2014
TNS Russia
eMarketer 2013
54.8%
44
eMarketer
21 2013
2014
56% 40% 35%
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22 2014
2.
45
2014 2.4
15%
600
75
34 2014 220
PC 2013
10 5
2015
2014
Olx
46
23
3.
eMarketer 2015 500
23.9
197.9
2.8%
57
1.5% 40%
47
49.6 65%
eMarketer 2019 847.5

3.2
MercadoLibre eBay.com
C2C eBay eBay
MercadoLibre
2014 6 45
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2014 29.9 30%
24%
24 B2W americanas
48
Boleto Boleto Bar Code

Boleto Boleto
O2O
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25 Boleto
35%
4.
49
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26
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70 1%
17 13
65%
50
A.T. Kearney
27
Qoo10
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28
51
eBay
() LAZADA
IDC(2014)
29
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52
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1.
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30
eBay.com
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100 1.57
53
eBay eBay 2014 830
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PayPal eBay Enterprise
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19 B2C2B
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54
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1.
56
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31
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20%
14
178 30 2015
Q2
(Sebastian Gunningham) 20
2.85 109
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30%
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FBA
57
35 2014 71%
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http://services.amazon.com/content/fulfillment-by-amazon.htm
2.
()
()
( 12/31)
()
-
10
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3.
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()
1.
59
32
www.tmall.hk
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100%
2014 25
5,400 30
1,000
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()
11
60
(1)
(2)//
(1) B2C
(2)
12
(1)
(2)
(3)
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(5)
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61
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3.
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() LAZADA
1.
62
33
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Internet
2014 10 B2C LAZADA
LAZADA
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: LAZADA
7-14
63
14
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36/37%
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2.
()
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( LAZADA )
()
3.
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e-mailtommy.so@lazada.com
() (Aliexpress)
65
35
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200
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20 200
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6
2 5
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() (Rakuten)
66
36
2013 170
28
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( Edy) 2014
6 (B2B2C)
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/
67
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60
2013 80 3,000
13
800 eBay eBay
() Qoo10
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Qoo10
Qoo10
Gmarket Qoo10 Gmarket
68
Gmarket
Qoo10 B2C C2C
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163 42%
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40 70 Qoo10
Gmarket eBay
() Flipkart
(Sachin Bansal)
(Binny Bansal) 2007 Flipkart 120
2,600 10 2014
Flipkart 44% Snapdeal
32%15% 2 3
Flipkart
FlipkartFlipkart
Flipkart eKart
24 Flipkart
69

() uitox
38
uitox
uitox 2012
uitox
200
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70
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uitox
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FB
()
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Paypal 2014
45%37%
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71
Paypal
39
Aliresearch 2014 2020

2014 1.6 3.39 14%2020
9,940 30%
2014 30% 2020
48%
2014 3.09 2020
21.12 9.43
45% 1/2
20.4%
72
Aliresearch
40 2020 B2C
Aliresearch
2020 B2C 27.4%
B2C 13.5%8.7%6.1%
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73
Aliresearch
41 B2C
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74
42
()
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paypal
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()
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76
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91
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2.
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B2C
92

3.
4.
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5.
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Sports Inc)2011 eBay 24

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GSI 180 Levi'sTimberland

Calvin KleinToy R Us MLB
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98
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1995
1999
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5
2000
2001
2002
2003
2011
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99
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57 eBay Enterprise
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58
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30
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101
paypal eBay
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102
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22
2013
2013
2013
2008-2013
()
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1,051.56
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986.88
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986.62
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986.31
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983.75
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1.6%
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863.93
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0.7%
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810.90
4.7%
N/A
5.5%
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788.12
5.4%
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2%
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725.96
0.9%
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2.9%
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(Deloitte)2015
Costco
104
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90 Costco 2015
60 Costco
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105

25 5,400

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10
106
61 Costco ()
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62
107

KAMAK 2008 2
2009
KAMAK
3 22
(Turbo Kit)
SEMA
SHOW
22
95% 20%
KAMAK
2013
B2C
108
eBayAliexpress
YoutubeFacebook
eBay 2014 40%
72
YouTube
KAMAK
FacebookeBay
SEMA
SHOW
109
https://www.youtube.com/user/PowerByKAMAK
63 KAMAKYoutube
KINUGAWA
110
KAMAK Facebook
64 KAMAK
CP
111
OB
65
OB
2004
Yahoo OB
OB
2011 2015
O2O
400
OB 2013
App 2014
APP
112
OB 2007
OB
2011
OB 2014
30%
66 9
2011 5
Facebook
OB
5%
113

ISPServe
Nielsen
2013
89% 85%
Facebook OB
Facebook
OB
Facebook
67 7 Facebook
114
2014 OB
OB
ZARA
OB
LAZADAOB
LAZADA
eBay
OB
OB
OB
115
68
1990
ODM OEM ODM OEM

Fortune
Fortune
116
eBay
eBay
69 Fortune eBay 1
70 Fortune eBay 2
eBay (
)
117
71 eBay
72
118
73
eBay
()(
)
Youtube
119
https://www.youtube.com/watch?v=85-r3z1nbSA#t=68
74 Fortune Youtube
LAZADA
B2C 200 B2B

17
30%
2
3
3
1
2
1 11 1
Australia
United States
United Kingdom
42
Russian Federation
Thailand
Noway
5
Greece
Brazil
17
France
120
75
Fortune eBayLAZADA
Fortune B2CB2B
121
(1) ?

(2) ?
()
(3) ?

(4) ?
(5) ??

(6) ?
()
A.(Reseller)
B.
C.
(7) ?

(8) ? ?
(9) ?

(10) ?
123

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Aliresearch 2020 B2C

Euromonitor, A.T. Kearney

A.T. Kearney 2013 eMarketer

2014 A.T. Kearney 1

Ecommerce Europe 2014

IMF(GDP)Ecommerce Europe() UNCTAD(

64% 2030 40%

2014 B2C 190 2017 253

2014 B2C 4,460

(2) B2C 40%

2014 B2C 4,000

2013 StaplesWalmartSearsBest Buy

11 2014 B2C 230

eMarketer, J.C. Williams Group

(1). Ecommerce Foundation

Tesco Walmart ASDA dark stores

2014 B2C 780

Otto 50% B2C

Media Markt Redcoon

2014 B2C 630

12 2014 B2C 180

2014 eBay Gumtree

2013 PowerRetail 20%

10 2014 B2C 200

TNS Russia 2014 EC

eMarketer 2019 847.5

Boleto Boleto Bar Code

eMarketer 2013 9,000

eBay eBay 2014 830

(1) Sell by Yourself

(2) Sell by TA(Trading Assistant) TA

(3) Sell by Reseller

Tommy So, Head of Business Development

2010 2014 300%

Aliresearch 2014 2020

ebay 12 B2C B2C2B

eBay LAZADA 2015 LAZADA

eBay LAZADA eBay

eBay Power Seller

GSI Commerce (Global

Sports Inc)2011 eBay 24

GSI 180 Levi'sTimberland

GSI (Global Sports Inc)

GSI Commerce Inc.

ODM OEM ODM OEM

B2C 200 B2B

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