Topic:

Top-10 Marketing Process for 21st century

Summary
In advance marketing customers are key of the success so if u want success in market 1 st you
have access in the in the customer mind. Basically, there are Three main causes of failure in the
market with aspect of customer
1.Sudden change in demand of customer.
2.increase in competition.
3.wast scope of marketing channels.
In this study given top 10 solutions that help in batter understanding of customer centric
enterprise.

1. Competitive environment and change in marketing environment is compulsory to coordinate

functions of all departments. And also, manage them effectively and efficiently.

2. Measure the effectiveness of the marketing and impacts of the chosen marketing elements.
That notifies the rate of return, accountability and market visibility.

3. Market research in good manner and interpret the data in the meaningful way that help to
determine a specific result which leads customer needs and also market.

4. As we know the climate of competition is vast and company should be product oriented,
target the uncommon segment which helped in creating centric approach.

5. Use the resources in that manners in which capabilities turn in that process that can retain
customer and gain customer. That helps in value creation.

6. Product that company want to introduce in the market should be flexible in demand, pricing.
Packaging and also product life cycle will become more effectual.

7. Focus on the future requirements of the customer and use the resources and capabilities
following them.

8. Supply chain demand and marketing function ally with each other. That helps the company in
creating relationship with customer and markets activities.

9. Information that derives from customer and interpretation in effective manner is difficult
because single customer can change the average so communicate with customer in many
techniques that assist in studying customer behavior and aid in decision making.

10. Customer value chain and competition edge should be focused during the market strategy
development. The strategy should be the combination of competition edge, capabilities of the
company, and the most important thing is that customer needs should be pointed at number one.
In short the marking strategy should be the best aligned of all functions that exist in the
organization attached with the customer needs and demand. All these elements combine and
draw a structure that helps in marketing and customer value creation