National Hispanic Mobile

Tracker
November 1-6, 2016

Background and
Methodology!

"

Adsmovil conducts daily and weekly surveys utilizing its banner advertising platform.
Over the past several years, it has relied extensively on this type of polling to conduct
market public opinion studies that inform its advertising strategies. "
Through its geo-location platform, respondents are identified nationwide from
Adsmvils database of over 32 million self identified Latinos. "
Each sample is non-random but is independently drawn. "
Adsmovil approached FIUs SIPA to engage in a joint polling effort that involves the
donation of Adsmvils geo-location platform to conduct public opinion surveys related
to the ongoing presidential election campaign in the United States. "
Adsmovil signed an MOU with FIUs School of International and Public Affairs to
jointly poll through the duration of the 2016 presidential election. The polls are
conducted jointly with the Latino Public Opinion Forum (LPOF) established by SIPAs
Gordon Institute for Public Policy."
The result is the New Latino Voice. !

Technical Information!

Survey conducted daily during the week of 1-6, 2016. "

Banner Advertising Platform and geo-location of respondents
nationwide"
Sample size for Question A: 2855 "
Sample size for Question B: 4812 "
To date over 250,000 Latinos have responded to the New Latino
Voice."

Summary"
National Poll (Voter Intention)!

This is the last NLV report. We have polled daily for 7

months and have tracked Latino voter intention
methodically.
Our results have demonstrated a remarkable degree of
consistency showing unwavering Latino support for Hillary
Clinton.
At the end of this experience, Clinton ends with 70.8%
support, the lowest since May.
Declining support for the Democratic candidate is
probably the result of two things. First, is the impact of the
FBI letter to Congress and how Donald Trump and the
Republicans have used this development. Second,
declining support for Clinton is due to the inevitable
closing of positions as election day arrives.
Donald Trump numbers at the end of this experience
reached their highest ever with 22.8%. Again, this is likely
the result of the two factors that have negatively affected
the Clinton campaign at this stage.

National Poll (Issues)!

As has been the case for the past seven months,

immigration is at the top of mind for Latinos, likely the
result of the centrality of this issue to the Trump
campaign.
Latinos have shown consistently since April that the
economy and jobs are their main and recurrent concern.
Security showed up dramatically as an area of concern
following the Orlando massacre. It continues to be an
area of concern.
Unlike other polls, education is not at the top of mind of
respondents polled by the NLV. This finding contrasts with
other polls that show concern for education as one of the
principal concerns for Latinos in the United States.
This final week, health care showed up as a source of
concern for the first time, perphaps as a result of the
public scrutiny of Obama Care this past week.

If the elections were held today for whom would you vote?"

QUESTION ONE !

SURVEY A

If the presiden-al elec-ons were held today for whom would you vote?
Clinton

77.4

62.3

64.9

64.4

67.4

74

74.7

76.2

78.8

80.1

Other

Trump

83.2

81.1
76.7

75.2

76

74.6

74.7

75.8

74.5

76.8

75.2

84.3
77.7

75.4

75.7

73.5

68.2

70.7

4521

25.9

23.3

23.2

22.8
18.6

11.8

April
11-15

11.9

April
18-22

12.4

April
23-30

13.9

16.7
15.1

14
8.7

May 3-9

May
10-16

May
17-23

16.5
9.5

17.3
8

16.1
7.7

17.2
7.5

May 24- Jun 2-5 June 6-12 June

June 1
13-19

14.1
7.1

13.3
6.6

16.2
11.7
7.2

7.1

12.8
11.2

15.2
10.2

12.8
12.5

13
11.2

14.3
11.2

12.5
10.7

13.6
11.2

14.2
10.4

10.6
6.1

7.9

13.1
9.2

16.1

17.2

8.2

9.3

6.5

June June 27- July 5-17 July 18-25 July 26-31 Aug 1-7 Aug 8-15 Aug 16-22 Aug 23-29 Aug 30- Sep 5-12 Sep-19-26 Sept 27- Oct 3-10 Oct 11-17 Oct 18-23 Oct 24-31 Nov 1-6
20-26
July 4
Sept 5
Oct 2

If the elec-ons were held today for

whom would you vote?
70.7%

22.8%
6.5%
Clinton

Other

Trump
8

If the elec-ons were held today for whom would you vote?
Clinton
70.8%

Other

Trump
70.6%

23.5%

21.8%

5.7%

7.5%

Male

Female
9

If the elec-ons were held today for whom would you vote?
Clinton

Other

Trump

72.8%

72.5%
66.1%

65.3%

24.7%
9.2%

18-24

19.9%
7.6%

25-44

25.6%

23.8%
9.1%
3.4%
45-64

65+
10

What are the principal issues facing the

USA?"

QUESTION TWO!

Survey B

12

Principal Issue
Economy
Nov 1-6

19.6

12.3

Oct 23-31

20.3

Oct 18-23

19

12.4

Oct 10-17

19.8

9.6

Sep 27-Oct 2
Sep 19-26

19.5
22.8

Aug 30-Sept 5

22.6

Aug 23-29
Aug 16-22
Aug 8-15

17.7

July 26-31

19

July 18-25

17.9

July 5-17

17.9

June 27-July 4

18.2

June 20-26

18.5

June 6-12
May 24- June 1
May 17-23
May 10-16

3.2

16.5
18.1
20.3

15

5.8

14.3

6.9

13.1
6.7
5.6

5
5.1
3.6

11.4

22.8
15

16.5

26

11.8

17

23.7

April 23-30

18.6

5.1

April 18-22

18.6

5.1

15.3

April 11-15

18.8

5.3

14.2

16.3

23.1
21.9
19.7

17.7
15
15.9
20.5

8.2
12.6

5.6

16.2

13.5

24.3

18.6

18.2

10.4
10.4

23.2

May 3-9

15.4

11.4

12.2

18.6

12.7

11.6

22

17.6

10.4

11.7
11.7

19.5

12.1

10.8

13.2

19.1

12.1

11.8

12.6

16.1

10.7

11.7

9.9

22.8

12.5

11.6

11.2

22.8

10.8

11.8

12.7

20.1

16.9
13

12.3

20.7

16.2

5.7

10.6

22.1

15.5

20.2

12.9

22

14.8

8.5

11.5

24.6

13.4

10.6

11.3

24.8

13.3

11.6

9.4

24.6

13.7

6.2

22.1

3.9

22.4

14

20.6

29.8

16.7

5.4

10.8
10.8

13.3

12.5

13.2

23.2

16.5

13.4

12.2

23.6

14.9

9.5

22.6

12.8

5.6

17.8

June 2-5

13.8

4.1

Security

18.6

12

5.9

Health

17.4

14.3

6.3

19.9

Other
19.9

12.7

4.5

18.1

ImmigraKon

12.1

6.1

21.1

Aug 1-7

June 13-19

4.1

Employment

12.7

11.4

20.8

Sep 5-12

EducaKon

11.6
12.3
14.7
18.7

10.6

12

9.7

13.5

9.2

12.4
11.7
12.4
13.9
14.1
14.6

8.8
10
11.1
10.8
10.3
8.6

13

Principal Issue
Security

ImmigraKon

Economy

29.8

26
23.1

23.2

21.9

22.8
22.1

18.6

18.6

22.8

22
20.6

20.3
18.6

24.8

24.6

24.3

23.7

20.5
19.1
17.8

18.1
16.5

22.8
20.1

18.5
15.9

18.2

17.9
17.7

20.7
17.9
16.2

15

19
18.2

10.8

11.1
10
8.8

9.2

9.7

18.1

June June June 27- July

13-19 20-26 July 4 5-17

23.6

21.1
19.5
17.7

22.6
20.8
20.2

19.8

20.3

19.9
19.6

19
18.6
17.4

16.9

15.4

14.8

July
July Aug 1-7 Aug
18-25 26-31
8-15

13.4

12.5

12.1
10.7

10.6

April April May 3-9 May May May 24- June 2-5 June
18-22 23-30
10-16 17-23 June 1
6-12

23.2
22.8

19.9

12.7
10.3

22.6
22.4

22.1

22

24.6

13.3

12.5

10.8

Aug
Aug Aug 30- Sep
16-22 23-29 Sept 5 5-12

Sep Sep 27- Oct

Oct October Nov 1-6
19-26 Oct 2 10-17 18-23 24-31

14

Principal Issue

19.9%

19.6%

12.3%

13.4%

12.7%

12.5%

9.5%

Economy

EducaKon

Employment

ImmigraKon

Other

Health

Security
15

Principal Issue
Economy

Female

Male

EducaKon

16.0%

23.9%

12.9%

Employment

ImmigraKon

13.7%

20.4%

11.7%

11.7%

19.3%

Other

10.8%

8.0%

Health

Security

13.7%

12.6%

13.2%

12.3%

16

Principal Issue
Economy

65+

19.6%

18-24

8.0%

31.4%

45-64

25-44

EducaKon

17.6%

12.8%

Employment

22.3%

12.8%

10.8%

16.3%

ImmigraKon

10.8%

13.3%

10.7%

8.3%

24.8%

22.4%

Other

Health

8.9%

12.5%

15.4%

7.1%

9.6%

11.7%

Security

17.9%

15.4%

12.0%

14.3%

9.6%

14.4%

9.2%
17

Principal Issue
Economy
Graduate

Undergraduate

High

Middle

Elementary

EducaKon
20.5%

Employment
13.4%

23.3%

17.1%

14.7%

18.2%

11.6%

16.3%

9.3%

9.3%

9.1%

ImmigraKon

16.7%

21.3%

13.6%

Other

17.9%

6.9%

19.6%

23.6%

16.0%

16.7%

Health

9.8%

Security

12.5%

9.4%

6.0%

14.7%

15.2%

15.9%

13.9%

10.7%

7.6%

14.3%

8.6%

13.4%

13.3%

19.7%
18