WILLIAM HOFFMAN

Duluth, GA 30097

404-723-2782

wjhoffman62@gmail.com

VP Technology Media and Telecommunications

Growth Strategies / Corporate & Business Development / Wireless / P&L / High-Tech / M&A / IPO /
SOX Strategic Planning / Startups / Turnarounds / BPI / Restructuring / Intellectual Property
Management
Strong record of creating and executing strategic growth plans, increasing profitability and growing
shareholder value for firms in digital & mobile media, intellectual property, artificial intelligence,
telecommunications, SaaS and cyber security. Managed successful startups and turnarounds. Developed
game-changing strategies to generate materially new revenues, increase operating productivity and boost
sales efficiencies. Significant experience evaluating investment opportunities and achieving positive exit
strategies. Can deliver consistent results by:
Leading business transformation initiatives

Building organizations and driving them to peak performance

Turning innovative ideas into scalable ecosystems

Identifying and funding profitable business opportunities

Accomplished author, speaker & facilitator on topics regarding digital media and Internet communications.
Bachelor of Science degree in Electrical Engineering from Auburn University. Previous member of
the Presidential Business Round-table and US Business Advisory Council. Winner of many business & military
awards.

SELECTED ACCOMPLISHMENTS
Restructured mobile start-up, catapulting valuation from $7M to $175M. mBlox was struggling in the
messaging market. Resized company. Executed organic/acquisition growth plan. Acquired three companies.
Expanded product set and geographic coverage. Negotiated partnerships with global and local wireless
operators.
Resurrected Chapter 11 telecom, enabling favorable sale to major creditor. Recruited by
Korn/Ferry to salvage Advanced Telcom Developed Fix Plan. Recruited new team. Reduced burn rate
40%, SG&A $1.8M and churn 57%. Quadrupled cash position to $16M. Achieved EBITDA and free-cash flow
break-even in eight months.
Played key role in $550M IPO and $94M private equity offering. Recruited by Korn/Ferry to Dobson for
IPO strategy. Built it to 2nd largest Telco in area. Executed tax-free spin-off of Logix from Dobson,
facilitating Dobson IPO. Grew Logix ten-fold to $120M. Secured $350M bond offering, $75M revolving credit
and P/E offering.
Paved way for AT&T investment in mobile advertising services firm. Recruited by Heidrick &
Struggles to commercialize Mobile Tag/NeoMedia bar code reading technology. Established distribution
channels that included AT&T, Vodafone, the Yellow Pages and others. Grew SaaS solution into viable AT&T
investment target.
Developed and implemented commercialization plan for AI software. Restructured business model for
commercial use. Targeted healthcare, social media, advertising, automotive, and market intelligence
companies.

CAREER HISTORY
Mentor/Managing Partner, Flashpoint/LHC Corp, 2012 to Present. High-Tech Consulting (LHC), and start-up
engineering. Flashpoint (GA Tech) mentors highly selected technology & services companies in Lean Startup Engineering.
Managing Director, Veloxiti, Inc., 2012 to 2014. Firm provides sophisticated Artificial Intelligence (AI)
software systems for Commercial and DoD clients using Agile methodology. Managed Big-Data and
Intelligent Agent software systems opportunities for customers like AT&T, Verizon, Panasonic, Honda, Toyota,
Omnicom Group.
CEO, Mobile Tag/NeoMedia, Inc., 2007 to 2012. Managed P&L, Marketing, Business Development, Sales
and Operations of Paris-based company. Developed products for d i g i t a l m e d i a , electronic payments with
POS, wireless NFC/mobile barcodes, and mobile wallet.
CEO, Uniqua Technologies, Inc., 2004 to 2007. Wireless service provider using patented SIM-based
payment technology to provide cost-control and asset management tools to 188,000 consumers and SME
customers.

President, CEO and Director, mBlox, Inc., 2002 to 2004. Recruited by same Board after Advanced Telcom
sale to direct financial stabilization of company, develop growth strategy in mobile payments. Managed $75M
budget.
CEO, Advanced Telcom Group, 2001 to 2002. Recruited by TPG to rapidly restructure and reorganize
competitive telephone company. Managed $78M budget and 825 staff.
President/COO, Logix Communications Enterprises, 1996 to 2001. Grew rural phone company from
$12M to
$120M in revenues and $1.2B in equity
value.
Earlier: VP Sales. Intermedia Communications; Business Sales GM, Sprint Communications Corp.; Captain,
U.S. Army, Electronic Warfare & Intelligence Collection unit.
Other: Early-Stage Business Mentor, Georgia Institute of Technology - Flashpoint, 2012 to Present. Using
Lean Start-up methodology, mentor emerging technical services companies on agile business operations &
growth plans.