FOR IMMEDIATE RELEASE:

November 1, 2016

CONTACT:
Nick Fuhrman
Co-Founder and
Chief Marketing Officer
TEL: (608) 440-4978
nick.fuhrman@simplifideinc.com

IDENTITY PLATFORM START-UP ELECTS OUTSIDE DIRECTORS AFTER

CLOSING $1 MILLION SEED ROUND
MADISON, WI NOVEMBER 1, 2016 Madison software-as-a-service (SaaS) start-up SimplifIDe,
Inc., which began operations in January, 2016 and closed a $1 million seed funding round on
August 10, 2016, today announced the election of former Wisconsin Attorney General J.B. Van
Hollen and former Wisconsin Chief Information Officer Matthew Miszewski to its Board of
Directors effective immediately.
J.B. Van Hollen was elected Wisconsins 43rd Attorney General in 2006. Re-elected in 2010, Van
Hollen was elected by his peers in 2013 to serve as President of the National Association of
Attorneys General. In 2002, Van Hollen was appointed U.S. Attorney for the Western District of
Wisconsin by President George W. Bush. Van Hollen continues his engagement with state
attorneys general across the nation through a strategic alliance with international law firm King &
Spalding. Van Hollen began his career as a prosecutor in 1991 as Assistant U.S. Attorney for the
Western District of Wisconsin.
Matthew Miszewski was Wisconsins Chief Information Officer from 2002 to 2007, where he
oversaw $400 million of annual Information Technology investments across state government.
Miszewski was most-recently Senior Vice President of Global Sales and Marketing at San
Francisco-based Digital Realty Trust, Inc., the worlds largest real estate investment trust devoted
to building secure datacenter facilities for the worlds largest cloud service providers and their
customers. Between 2007 and 2013, Miszewski was SVP of Enterprise Sales at Salesforce.com
and GM for the Global Government Industry at Microsoft.
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301 S. Blount St. | Suite 202 | Madison, WI 53703 | www.GetSimplifIDe.com

This communication is for informational purposes only and does not constitute an offer or solicitation to sell shares or securities in the Company or any related
or associated company. None of the information or analyses presented are intended to form the basis for any investment decision, and no specific
recommendations are intended.

SimplifIDe Co-Founder and Chief Executive Officer Jeff McAllister observed the agreement by
Van Hollen and Miszewski to serve as the companys first two outside directors was recognition
of its early success and future promise:
After delivering a working product and raising seed capital of $1 million in less than
nine months, it is a pleasure to now add the leadership, market intelligence and depth of
experience that J.B. and Matt bring to our board.
Van Hollen noted:
Because millions of digital identities have been stolen by hackers, businesses need to
protect consumers with easy and reliable biometric tools to identify themselves and
protect their privacy. By making a once-complex technology simple and user-friendly,
SimplifIDe is positioned to achieve phenomenal growth.
Miszewski added:
The security, convenience and affordability created by SimplifIDe makes it possible for
any business to use biometrics to replace usernames and passwords or secure their
facilities simply by taking a selfie or talking into a mobile phone. By eliminating the
complexity of biometrics, the technology is now available to efficiently secure all
enterprises whether large or small, public or private.
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About SimplifIDe, Inc.

Based in Madison, Wisconsin, SimplifIDe created the worlds first Instant-Use, Cross-Platform,
Multi-Mode, Device-Agnostic, Pay-As-You-Go, Cloud-Based identification platform that allows
any size enterprise to use biometric tools and trusted devices to uniquely identify individual
employees, customers and others accurately, securely and instantly without the expense and
complexity associated with traditional biometric security firms.
Biometrics is the science of using physical characteristics, not documents that can be forged or
data that can be hacked, to uniquely identify people. The company was founded to provide an
instantaneous, frictionless mobile and fixed-location identification solution for any use case. 70%
of online businesses say they intend to eliminate traditional user names and passwords.**
SimplifIDe also easily adds identification integrity to financial service and access control systems.
*Key Terms:
Instant-Use

Customers may enroll and verify users identities

immediately

SaaS

Software as a Service

Cross-Platform

Performs seamlessly on Windows (Microsoft), iOS (Mac),

Android (Google) and others

Multi-Mode

Facial, voice, fingerprint, iris, palm, etc.

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Device-Agnostic

Works on desktops, laptops, tablets and smartphones

Pay-As-You-Go

No long-term contracts or device vendor lockdowns;

customers only pay for what they use

**June, 2016 Survey by TeleSign, Inc.

Co-Founder Biographies:

Jeff McAllister - CEO

A seasoned CEO and sales executive, UW-Madison graduate Jeff McAllister returns to
Madison after 22 years leading businesses across Europe. As Managing Director of
GTE/Verizon in Belgium and Hungary, as CEO of New World Publishing (450 employees
in Prague, Budapest and Warsaw), as CEO & Founder of Stackable Sports Dolls, LLC
(Exclusive licensee to the National Football League), and President - North America and
United Kingdom for Cellum Global, Inc. (Mobile payments provider), Jeff is the combination
of vision meets the close so rare in the SaaS start-up world. Jeff is also founder, director
and producer of Witness Productions, LLC, whose library of over 175 HDTV interviews of
WWII survivors across 15 countries is an ongoing passion. He and his wife have three
young children who speak three languages.

Prathit Bondre - CTO

Prathit Bondre brings 10 years of IT executive management experience at Fortune 500 and
start-up ventures on projects leading as many as 80 people on 4 continents. Prathit is a
thought-leader in the SaaS and Amazon AWS environments, IT security architectures and
project design and management. Prathit earned his Masters in Computer Science at the
UW-Milwaukee and led multiple enterprise initiatives, including development of General
Electrics program lifecycle management environment that earned GEs Global Recognition
Award. Prathits ability to plan IT projects methodically and lead them with utmost integrity
and fidelity to business drivers makes him a game changer for SimplifIDes SaaS ventures.

Nick Fuhrman - CMO

UW-Madison graduate Nick Fuhrman began his career at MGE Energy where he obtained
R&D contracts for the University of Wisconsin and supported the companys M&A
defense. Appointed by U.S. Rep. F. James Sensenbrenner, Fuhrman oversaw NASA
authorization and oversight for the U.S. House of Representatives. Fuhrman managed the
$6 million USAID democracy budget in Romania after running for the U.S. House in the
late 1990s and before heading Georgias aerospace industry development agency and
becoming a consultant to early-stage high technology companies in the radio frequency,
biometric security and unmanned systems sectors. As a perception engineer, Fuhrman
has developed and executed media, social media, and direct marketing programs for
numerous private and public sector clients in Washington, Atlanta, Los Angeles and
Madison.

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