1.

MARKET OPPORTUNITY
Huckleberry Films, LLC is a start-up enterprise engaged in the development and production of My
Dreams are Premonitions, a groundbreaking Virtual Reality short film. The company plans to produce
this film over the next four to six months with a minimum budget of $150,000.
Huckleberry Films will seek a distributor to license some or all of the rights to the film upon
completion. If My Dreams are Premonitions is not licensed or bought through private screenings, the
company will move the film to the festival circuit, seeking admission into film festivals to sell the rights
of the film to a distributor(s). Festivals like Sundance and Tribeca are taking huge strides to
accommodate the rising demand for independent Virtual Reality films. If the film is still not purchased
at a festival, the company will sell the fllm directly to consumers as an app.
Virtual Reality is the fastest growing market in the entertainment industry and, along with accelerating
technology and consumer demand, it continues to be on the rise each year. There has never been a
higher demand for innovative, high-quality Virtual Reality films. Furthermore, Virtual Realitys sudden
boom in the marketplace has created a demand that far outweighs its supply. While Virtual Reality is
already a groundbreaking medium, My Dreams are Premonitions will not only embrace this medium
to create an experience that is unlike any other out there, it will also set a new standard for how films
will be made in the future.

Virtual Reality is the platform of

tomorrow.
- Mark Zuckerberg

Table 1. Superdata's Latest VR Sales Expectations (March, 2016)

2. INVESTMENT OPPORTUNITY
2.1 Investment Requirements
Minimum Budget: $150,000
Minimum Investment: $5,000
Investors will be recognized in the credits of the film. Specific credit will be determined on level of
investment.
2.2 Allocation of Profits
Huckleberry Films will engage in the ownership, production, and exploitation of My Dreams are
Premonitions and shall have a one hundred (100%) percent ownership interest in the film.

The investors in the LLC shall receive one hundred (100%) percent of the Adjusted Gross
Proceeds from the exploitation of the film until all investors have recouped one hundred and
twenty (120%) percent of the full amount of their respective investments.
Thereafter, the investors will receive their proportionate share of fifty (50%) percent of the
Adjusted Gross Proceeds from the exploitation of the film. The remaining fifty (50%) percent of
the Adjusted Gross Proceeds will be paid to the Producers of the film and/or other third party
profit participants.
3. FILM FORMAT & SYNOPSIS
3.1 Film Format
My Dreams are Premonitions is a ten-minute Virtual Reality animated film experience designed to
work on Vive and Oculus Rift. When a viewer enters the film experience, she will have the option
to walk around in three separate rooms, choosing only one at a time. In order for the viewer to
connect each rooms story to the bigger picture, she will have to revist the experience multiple
times.
3.2 Film Synopsis
FARRAH makes the extraordinary discovery that her dreams are premonitions. In other words,
whatever she happens to dream actually manifests itself into reality. JOEY, a mad scientist, uses
both innovative technology and sheer brilliance in brain manipulation to control peoples dreams,
and by controlling Farrahs dreams, Joey can literally play God.
In the Music Room, THREE THUGS attach Farrahs head to the brand new DreamScanner 4000
while a Bohemian woman with a dangerous secret plays lullabies in the corner. In the Control
Room, Joey teaches dream manipulation to his twelve-year old NEPHEW while a mysterious
SILHOUETTE appears to be masterminding the entire ordeal. In the Dream Room, Farrahs
premonitions come to life in symbolic, shifting landscapes that reveal Farrahs struggle to
navigate her own dreams. In order for Farrah to control her dreams, her fate, and the fate of the
world, she must summon her consciousness to prevent a mad scientist, a chilling silhouette, and
three spineless thugs from taking over her dreams.
4. MANAGEMENT TEAM
Having made films together since they were ten years old, Jason Toff and Avi Setton quickly
recognized the magnitude of their collaborative potential. While Jason sharpened his business skills
and Avi honed his filmmaking talent, the two continued to refine their collaborative chemistry.
Needless to say, when Jasons wisdom and business expertise comes together with Avis artistic
brilliance, their strengths fuse together and create the perfect recipe for success.
Jason Toff (Producer) graduated from The Wharton School of the University of
Pennsylvania and went on to work for YouTube, Gmail, and Chrome. Jason then
worked as a Director of Product Management at Twitter, as well as General
Manager at Vine. Outside of work, Jason serves as the Chair of the board for PALS
Programs, a non-profit that creates summer camps and programs for teenagers with
Down syndrome. Currently, Jason is a Group Product Manager at Google working
on Virtual Reality.
Avi Setton (Director, Writer, Co-Producer) received a B.F.A. in Film & Television
Production at New York Universitys Tisch School of the Arts with a minor in
Philosophy, and an M.A. in English at Lehigh University. Avi taught screenwriting at
SOCAPA (School of Cinema and Performing Arts), worked as a Story Logger for
ABCs reality TV series The Glass House, and as the Script Supervisor on the
feature film The Kitchen. He also has experience acting in feature films such as
Wet Hot American Summer and The Big Bad Swim. Avi currently works as a
filmmaker and adjunct professor at Lehigh University.

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5. TIMELINE
Huckleberry Films will contract specialized personnel on an as-needed basis in order to minimize
costs throughout each of its four milestones: 1) Completion of Pre-Production, 2) Completion of
Production, 3) Completion of Post-Production, and 4) Identifying and Securing a Distribution
Agreement.

Table 2. Anticipated schedule from Pre-Production to the final phase of Identifying and Securing a Distribution Agreement

6. STRATEGY
6.1 Passionate Approach
It is difficult to find a team with a greater passion and dedication toward the production of a Virtual
Reality film than Huckleberry Films Jason Toff and Avi Setton. Commitment and enthusiasm are
genuine principles behind Huckleberry Films and will be integral to each animator, voice actor,
and crew member that joins the team, creating a carefully-picked group of truly passionate people
who are willing to go the extra mile. Additionally, the company believes in providing each investor
with the level of creative and personal involvement in the project that they desire.
Huckleberry Films believes it can obtain experienced professionals to work on My Dreams are
Premonitions at a reduced rate of their normal salaries. In addition, through personal
relationships, Huckleberry Films believes it can hire reputable crew members, furthering
Huckleberry Films objective of creating a project that looks much richer than its cost.
6.2 Professional Advisement
Huckleberry Films is surrounding itself with advisors who are among the most respected
members of the film industry. Relying on the advisors industry contacts and past job positions,
Huckleberry Films has already received invaluable advisement. Continuing contact with advisors
will become an essential strategy to attract the product to respected professionals and ensure
credible industry reception, publicity, and marketing potential upon the film's completion.

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7. BUDGET BREAKDOWN
In order to illustrate My Dreams are Premonitions budget distribution, Huckleberry Films has
separated the minimum budget of $150,000 into four sections: Pre-Production, Production, PostProduction, and Distribution Agreement & Other Expenses.
Pre-Production
Cast
Storyboards/ Models
Travel & Housing Expenses

$10,000
4,000
6,000

Pre-Production Total

$20,000

Post-Production
Editing
Post-Production Sound
Music
Titles

$12,000
6,000
5,000
2,000

Post-Production Total

$25,000

Production
Production Staff
Production Design
Animation
Sound Department
Location Department

$12,000
5,000
55,000
5,000
3,000

Production Total

$80,000

Distribution Agreement & Other

Expenses
Insurance
Legal Costs
Misc. Expenses
PR & Marketing
Other Expenses Total

Total Budget
Pre-Production
Production
Post-Production
Distribution Agreement & Other Expenses
Grand Total

$4,000
3,000
3,000
15,000
$25,000

$20,000
80,000
25,000
25,000
$150,000

8. CONCLUSION
Huckleberry Films has the talent and motivation to produce a groundbreaking, commercially
successful Virtual Reality film. My Dreams are Premonitions will be an innovative hit in Virtual Reality
technology and will create even bigger opportunities for those involved. Huckleberry Films thanks you
for your interest and hopes to welcome you to our team.

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