Professional Documents
Culture Documents
Baudrillard Neg - Michigan7 2016
Baudrillard Neg - Michigan7 2016
The west is under siege and theories such as Baudrillards will kill all of
American hegemony 9/11 proves
Solway 11 [David Solway is a Canadian poet, educational theorist, travel writer and
literary critic of Jewish descent. He is a member of the Jubilate Circle and formerly a
teacher of English Literature at John Abbott College, Thoughts on the Tenth Anniversary
of 9/11]
As should be evident to anyone who is not in denial and is willing to credit the evidence mounting by the day, the West
is now under siege. Paradoxically, it appears to be increasingly at the mercy not only of radical Islam, but of its own
anomie and its blatant philistinism. Indeed the former preys relentlessly upon the latter as it does upon the ineluctable
corollary of cultural weakness, the presumably tolerant and progressive ethos of so-called liberal thinking. Something
stirs in the East, a sleepless malice says one of the characters in The Lord of the Rings [1]. What stirs in the West,
however, is a growing tendency to fall asleep, a kind of spiritual encephalitis generating an epidemic of lethargy before
reality and accompanied by various spastic maneuvers intended to disguise the truth. Reasonable people can
have little sympathy with the feverish pack of journalists, academics, and intellectuals
who believe that 9/11 was payback for Americas supposed colonial iniquities and who
argue that the reaction of the Islamic world is understandable. Their number is legion but a few
instances of such chicanery will serve to fill out the picture. On September 16, just five days after the carnage visited upon
an unprepared America, Edward Said published a Comment [2] in The Observer in which, while professing concern for
the dead and injured, he went on to deprecate an American superpower almost constantly at warall over the Islamic
world, its ignorance of Islam that takes new forms every day, and the influence of oil, defence and Zionist lobbies.
Advising his readers to avoid fictive constructions that only complicate the issue this from Said! he placed 9/11 in the
context of the Iraqi peoples suffering under US-imposed sanctions and, of course, the Israeli occupation of Palestinian
territories, concluding that the roots of terror lay in injustice. No one seemed to notice that this was the rhetoric of the
ideological scavenger, picking over the carcasses to feed his hatred and fatten his agenda. Similarly, in an article [3]
titled The Spirit of Terrorism for Le Monde of November 2, 2001, the cynosure of the postmodern Left,
French philosopher Jean Baudrillard, wrote of the prodigious jubilation of seeing this global
superpower destroyed; he went on to explain that this is the one which, in its
unbearable power, has fomented all this violence that is innate the world over. His
colleague Jacques Derrida, a fixture on the American university circuit, refers [4] to the date 9/11 as a telegram of
metonymy which merely points out the unqualifiable by recognizing that we do not recognize or even cognize that we do
not yet know how to qualify. Or in plain language, we are too dumb not to deserve what we got coming. As for the sheer
madness of Noam Chomskys predictable ramblings faulting the U.S. for its ostensibly genocidal campaigns, these have
already been deconstructed in many different places and can be shunted aside as nothing more than the intellectual refuse
he unfailingly produces. Nevertheless, his absurd maunderings have been disproportionately
influential. These are only a mere handful of such righteous denunciations of the
American hegemon.
This is a dangerous game that assures violence.
Kagan, 98 PhD, graduate of Harvards Kennedy School of Government, adjunct history professor at Georgetown, senior associate at the Carnegie
Endowment for International Peace (Robert, Foreign Policy, The benevolent empire)
Those contributing to the growing chorus of antihegemony and multipolarity may know they are playing a
dangerous game, one that needs to be conducted with the utmost care, as French leaders did during the Cold War, lest the entire
international system come crashing down around them. What they may not have adequately calculated, however, is
the possibility that Americans will not respond as wisely as they generally did during the Cold War.
Americans and their leaders should not take all this sophisticated whining about U.S. hegemony too seriously. They
certainly should not take it more seriously than the whiners themselves do. But, of course, Americans are taking it seriously. In the United States these
days, the lugubrious guilt trip of post-Vietnam liberalism is echoed even by conservatives , with William
Buckley, Samuel Huntington, and James Schlesinger all decrying American "hubris," "arrogance," and "imperialism." Clinton
administration officials, in between speeches exalting America as the "indispensable" nation, increasingly behave as if what is truly indispensable is the prior
and taking too little time to mind its own. The existence of the Soviet Union disciplined Americans and made them see that their enlightened self-interest lay in a
relatively generous foreign policy. Today, that discipline is no longer present. In other words,
hegemony would be merely amusing, were it not for the very real possibility that too
many Americans will forget - even if most of the rest of the world does not - just how important continued
American dominance is to the preservation of a reasonable level of international security and
prosperity. World leaders may want to keep this in mind when they pop the champagne corks in celebration of the next American humbling.
Extinction
Thayer, 06 PhD, professor of security studies at Missouri State, Fellow at the Belfer Center for Science and International Affairs at the Kennedy
School of Government at Harvard (Bradley, The National Interest, In defense of primacy)
A grand strategy based on American primacy means ensuring the United States stays the world's number one power the diplomatic, economic and military leader.
Those arguing against primacy claim that the United States should retrench, either because the United States lacks the
power to maintain its primacy and should withdraw from its global commitments, or because the
maintenance of primacy will lead the United States into the trap of "imperial overstretch." In the previous issue of The
National Interest, Christopher Layne warned of these dangers of primacy and called for retrenchment.1 Those arguing for a grand strategy of retrenchment are a
diverse lot. They include isolationists, who want no foreign military commitments; selective engagers, who want U.S. military commitments to centers of economic
might; and offshore balancers, who want a modified form of selective engagement that would have the United States abandon its landpower presence abroad in
acknowledge this. So the debate revolves around the desirability of maintaining American primacy. Proponents of retrenchment focus a great deal on the costs of
of the animal kingdom, predators prefer to eat the weak rather than confront the strong. The same is true of the anarchic world of international politics. If there is
no diplomatic solution to the threats that confront the United States, then the conventional and strategic military power of the United States is what protects the
country from such threats. And when enemies must be confronted, a strategy based on primacy focuses on engaging enemies overseas, away from .American soil.
Indeed, a key tenet of the Bush Doctrine is to attack terrorists far from America's shores and not to wait while they use bases in other countries to plan and train for
States and its allies are reduced, and the robustness of the United States' conventional and strategic deterrent capabilities is increased.' This is not an advantage
include almost all of the major economic and military powers. That is a ratio of almost 17 to one (85 to five), and a big change from the Cold War when the ratio
was about 1.8 to one of states aligned with the United States versus the Soviet Union. Never before in its history has this country, or any country, had so many
allies. U.S. primacy -and the bandwagoning effect has also given us extensive influence in international politics, allowing the United States to shape the behavior
of states and international institutions. Such influence comes in many forms, one of which is America's ability to create coalitions of like minded states to free
Kosovo, stabilize Afghanistan, invade Iraq or to stop proliferation through the Proliferation Security Initiative (PSI). Doing so allows the United States to operate
military campaign to realize the goals of its charter. The quiet effectiveness of the PSI in dismantling Libya's
WMD programs and unraveling the A.Q. Khan proliferation network are in sharp relief to the
typically toothless attempts by the UN to halt proliferation. You can count with one hand countries opposed to the United States.
They are the "Gang of Five": China, Cuba, Iran, North Korea and Venezeula. Of course, countries like India, for example, do not agree with all policy choices made
by the United States, such as toward Iran, but New Delhi is friendly to Washington. Only the "Gang of Five" may be expected to consistently resist the agenda and
even Beijing is
intimidated by the United States and refrains from openly challenging U.S. power. China proclaims that it will, if
actions of the United States. China is clearly the most important of these states because it is a rising great power. But
necessary, resort to other mechanisms of challenging the United States, including asymmetric strategies such as targeting communication and intelligence
satellites upon which the United States depends. But China may not be confident those strategies would work, and so it is likely to refrain from testing the United
States directly for the foreseeable future because China's power benefits, as we shall see, from the international order U.S. primacy creates. The other states are far
weaker than China. For three of the "Gang of Five" cases Venezuela, Iran, Cuba it is an anti U.S. regime that is the source of the problem; the country itself is not
peace
and stability have been great benefits of an era where there was a dominant power Rome,
intrinsically anti American. Indeed, a change of regime in Caracas, Tehran or Havana could very well reorient relations. THROUGHOUT HISTORY,
Britain or the United States today. Scholars and statesmen have long recognized the irenic effect of power on the anarchic world of international politics.
important to note what those good things are. In addition to ensuring the security of the United States and its allies, American primacy within the international
U.S.
leadership reduced friction among many states that were historical antagonists , most notably
France and West Germany. Today, American primacy helps keep a number of complicated relationships
aligned -between Greece and Turkey, Israel and Egypt, South Korea and Japan, India and Pakistan, Indonesia and Australia. This is not to say it fulfills
Woodrow Wilson's vision of ending all war. Wars still occur where Washington's interests are not seriously threatened, such as in Darfur, but a Pax
Americana does reduce war's likelihood, particularly war's worst form: great power wars. Second,
American power gives the United States the ability to spread democracy and other elements of its ideology of
system causes many positive outcomes for Washington and the world. The first has been a more peaceful world. During the Cold War,
liberalism. Doing so is a source of much good for the countries concerned as well as the United States because, as John Owen noted on these pages in the Spring
liberal democracies are more likely to align with the United States and be sympathetic to
the American worldview.3 So, spreading democracy helps maintain U.S. primacy. In addition, once states are governed democratically, the
likelihood of any type of conflict is significantly reduced. This is not because democracies do not have clashing interests. Indeed they do. Rather, it is
because they are more open, more transparent and more likely to want to resolve things
amicably in concurrence with U.S. leadership. And so, in general, democratic states are good for their citizens as well as for advancing the interests of the
2006 issue,
United States. Critics have faulted the Bush Administration for attempting to spread democracy in the Middle East, labeling such an effort a modern form of
tilting at windmills. It is the obligation of Bush's critics to explain why democracy is good enough for Western states but not for the rest, and, one gathers from the
argument, should not even be attempted. Of course, whether democracy in the Middle East will have a peaceful or stabilizing influence on America's interests in
the short run is open to question. Perhaps democratic Arab states would be more opposed to Israel, but nonetheless, their people would be better off. The United
States has brought democracy to Afghanistan, where 8.5 million Afghans, 40 percent of them women, voted in a critical October 2004 election, even though
remnant Taliban forces threatened them. The first free elections were held in Iraq in January 2005. It was the military power of the United States that put Iraq on
the economy makes the defense burden manageable. Economic spin offs foster the development of military technology, helping to ensure military prowess.
Perhaps the greatest testament to the benefits of the economic network comes from Deepak Lal, a former Indian foreign service diplomat and researcher at the
World Bank, who started his career confident in the socialist ideology of post independence India. Abandoning the positions of his youth, Lal now recognizes
that the only way to bring relief to desperately poor countries of the Third World is through the adoption of free market economic policies and globalization,
which are facilitated through American primacy.4 As a witness to the failed alternative economic systems, Lal is one of the strongest academic proponents of
United States is the earth's leading source of positive externalities for the world. The U.S. military has participated in over fifty operations since the end of the
Cold War and most of those missions have been humanitarian in nature. Indeed,
serves, de facto, as
contribution of aid and deployed the U.S. military to South and Southeast Asia for many months to help with the aftermath of the disaster. About 20,000 U.S.
soldiers, sailors, airmen and marines responded by providing water, food, medical aid, disease treatment and prevention as well as forensic assistance to help
Only the U.S. military could have accomplished this Herculean effort.
No other force possesses the communications capabilities or global logistical reach of the U.S. military.
identify the bodies of those killed.
In fact, UN peacekeeping operations depend on the United States to supply UN forces. American generosity has done more to help the United States fight the War
on Terror than almost any other measure. Before the tsunami, 80 percent of Indonesian public opinion was opposed to the United States; after it, 80 percent had
and start worrying about the balance of power. Surely Bosnian policymakers now recognize their mistake in trusting institutions like the UN and the EC to pull
1NC/2AC Privilege DA
Privilege DA- such questioning denies the existence of the worst violence.
The cover over what follows:
Every 7 (Peter, Principal Lecturer and an Associate Head of Department for Computing
at Coventry University, first class honors degree in Communication Studies, obtained an
MA with distinction in Media and Cultural theory, initially written in '96, edited in '07,
The Fascination Payload: Cultural Studies and the first Gulf War,
http://www.academia.edu/6175231/The_Fascination_Payload_Cultural_Studies_and_
the_First_Gulf_War)
Jean Baudrillard chose the occasion of the Gulf Conflict to extend his thesis that global
society is so caught in the grip of media simulation that its connection with reality has,
once and for all, been severed: Just a couple of days before war broke out in the Gulf,
one could find Baudrillard regaling readers of the Guardian newspaper with an article
which declared that this war would never happen, existing as it did only as a figment of
mass media simulation, wargames rhetoric or imaginary scenarios beyond all limits of
realworld, factual possibility (Norris: 11) In choosing to concentrate on the undeniably
manifest talk of war and foregrounding the role of strategic simulation whilst,
simultaneously, refusing to engage in an account of events beyond the media, Jean
Baudrillard was able to construct the case that a war conducted at a distance would be, of
necessity, a matter of pure speculation and simulation : Exchanging war for the signs of war
(Baudrillard 1994: 62). Written in to this article, almost as a failsafe device against the collapse of his
contention, was an interdiction against the ability of anyone to make a claim to know the
truth of the situation. For, in Baudrillards eyes, such a claim would be banking on a
realist ontology that clung to some variant of the truth/falsehood or fact/fiction
dichotomy (Norris: 13). A claim that would be forever stuck in nostalgia for some ultimate truth telling discourse
(or metalanguage) offering a delusory refuge from the knowledge that we are nowadays utterly without resources in
the matter of distinguishing truth from falsehood (ibid: 13). This
the bounds of virtually every consensual notion of reality. Despite this, following the
conflict, Baudrillard was minded to publish an article entitled La Guerre du Golfe na
pas en lieu (The Gulf War did not take place) in Liberation An extract of which was
published in The Guardian. In the article he conceded that this simulated war has not
been entirely a product of massmedia illusionist techniques; that large numbers of Iraqi
conscripts and civilians had been killed by the Allied aerial bombardment; that massive
damage had been inflicted on the countrys infrastructure (Norris: 192). Nevertheless,
none of the facts had persuaded him to drop his original contention that the war had
predominantly existed as a virtual construct: If we have no practical knowledge of this
war and such knowledge is out of the question then let us at least have the sceptical
intelligence to reject the probability of all information, of all images whatever their
source. To be more virtual than the events themselves, not to reestablish some
criterion of truth for this we lack the means (q.v. Norris 194). With this Baudrillard
maintains a strict adherence to the notion of the impossibility of veridical knowledge.
And herein lays his paradox that in the same article he can admit the facts as regards
casualties whilst denying any means of ascertaining their truth. Admitting knowledge
and the impossibility of knowledge, in the same breath, is a logical error both cannot be
true.
Defense- degrees matter. Not all truth is the same and Ts not the worst
kind. Offense- their sweeping K sanctions privileged violence.
Every 7 (Peter, Principal Lecturer and an Associate Head of Department for
Computing at Coventry University, first class honors degree in
Communication Studies, obtained an MA with distinction in Media and
Cultural theory, initially written in '96, edited in '07, The Fascination
Payload: Cultural Studies and the first Gulf War,
http://www.academia.edu/6175231/The_Fascination_Payload_Cultural_Studies_and_
the_First_Gulf_War)
The near fetishisation of the concept truth laid these accounts open to a postmodernist theoretical attack (exploited, most clearly by
Baudrillard in the case of the Gulf war) namely, that they were guilty of the realist error of misrecognising that language is always already
metaphoric. That the world of words creates the world of things (in Lacans formulation of the symbolic). In
claiming a critical
distance from their object of study (the Gulf War), these critics excluded themselves from
their own representations hiding their own epistemological motivations. They could
not, therefore, recognise that the attempt to recast an erroneous ideological
representation by the media, in the name of truth, would merely boomerang back into
another form of ideological representation the critical academic text. In failing to give
an account of their own discursive practices, in failing to come clean about the
metaphoric predicates of their own epistemology, these texts mirrored, to a certain
extent, the overarching authority of the media in laying claim to metalinguistic
objectivity. Indeed, the reflection that spectators viewed much of the Gulf War from the
vantage point a camera mounted on the end of a missile renders manifest the fact that
they (we) only ever knew the Orient from the end of one camera or another including
the camera of academic representation. I am not arguing here, however, along the lines of a postmodern rereading
of Nietszche, for the impossibility of truth: Truth is the kind of error without which a certain species of
life cannot live (Nietszche q.v. Dews: 52). From this position, of course, it is possible to state that there is nothing
in the world that is not open to discursive redescription. I am more inclined to the arguments of Adorno (as
outlined by Peter Dews: 1994) that the difficult problem of representation (that the object always
escapes the concept) should not lead enquiry to give up on the notion of truth. Rather,
enquiry should accept that there are no absolute objects of knowledge but there are
always superior representations: The opposition of the stable to the chaotic, and the domination of nature, would never
have succeeded without an element of stability in the dominated, which would otherwise incessantly give the lie to the subject. Completely
casting away that element and localising it solely in the subject is no less hubris than absolutizing the schemata of conceptual order
(Adorno q.v. Dews: 57) Similarly, several chapters of Christopher Norriss book, Uncritical Theory are given over to rescuing Derrida,
and the project of deconstruction, from being wrongly cast as an argument for the absolute relativisation of truth. Norris argues against a
postmodernist misreading of Derridas project which suggests that since the description of truth possesses a textual rhetorical dimension
then anything goes with regard to the free play of redescription. Rather, Derridas notion of reading, which requires that not only the
picture, but also the frame, of the text (i.e. the discursive devices deployed in order to sustain its semblance of reality) be taken into
account, is a necessary complexification in the quest for an account of discursive power. This in no way, Norris argues, gives a licence to play
fast and loose with the notion of truth. Derridas work may make problematic Habermas notion of the ideal speech situation, but neither
does it open the way to the building of a Tower of Babel. Whatever the problems or aporias brought to light by a deconstructive reading,
simulations replacing reality and media/ information overload. The false part comes when
Baudrillard talks about the public reaction to this. The response of the masses (he still
fancies bits of Marxist parlance) to the media is silence people get even with public opinion
polls, television, advertising, and so forth by plunging themselves into a state of stupor.
Like McLuhan, Baudrillard doesnt want to call this sort of thing good or bad ; unlike McLuhan, he
gives very few examples of the phenomena he purports to describe. There are no
examples whatsoever of how public silence, passivity, and alienation serve as strategies to
counter and undermine the oppression of the media. And how could he give an example
of this? To be sure, there is an abundance of stupified people out there sitting in front of
television screens; but to portray their stupefaction as a form of calculated revenge on the
media is frivolous without even being interesting.
experimentalism. In fact, Foucault would have shuddered if any one ever did, since he thought that anything as grand as a movement went
far beyond what he thought appropriate. This leads me to mildly rehabilitate Habermas, for at least he has been useful in exposing
Foucault's shortcomings in this regard, just as he has been useful in exposing the shortcomings of others enamored with the abstractions of
various Marxian-Freudian social critiques. Yet for some reason, at least partially explicated in Richard Rorty's Achieving Our Country, a
book that I think is long overdue, leftist
attempts
to philosophize one's way into political relevance are a symptom of what happens when a
Left retreats from activism and adopts a spectatorial approach to the problems of its country.
Disengagement from practice produces theoretical hallucinations"(italics mine).(1) Or as John Dewey
put it in his The Need for a Recovery of Philosophy, "I believe that philosophy in America will be lost between
chewing a historical cud long since reduced to woody fiber, or an apologetics for lost causes, . . . . or a scholastic,
schematic formalism, unless it can somehow bring to consciousness America's own needs
and its own implicit principle of successful action." Those who suffer or have suffered
from this disease Rorty refers to as the Cultural Left , which left is juxtaposed to the Political
Left that Rorty prefers and prefers for good reason. Another attribute of the Cultural Left is that its
members fancy themselves pure culture critics who view the successes of America and
the West, rather than some of the barbarous methods for achieving those successes, as mostly
evil, and who view anything like national pride as equally evil even when that pride is tempered with the knowledge and admission of the
nation's shortcomings. In other words, the Cultural Left, in this country, too often dismiss American society
as beyond reform and redemption. And Rorty correctly argues that this is a disastrous conclusion, i.e.
disastrous for the Cultural Left. I think it may also be disastrous for our social hopes, as I will explain. Leftist
American culture critics might put their considerable talents to better use if they bury some of their
cynicism about America's social and political prospects and help forge public and political
possibilities in a spirit of determination to, indeed, achieve our country - the country of Jefferson and King; the
philosophy of language, or Lacanian psychoanalysis, or some neo-Marxist version of economic determinism. . . . These futile
country of John Dewey and Malcom X; the country of Franklin Roosevelt and Bayard Rustin, and of the later George Wallace and the later
Barry Goldwater. To
invoke the words of King, and with reference to the American society, the time is always
ripe to seize the opportunity to help create the "beloved community," one woven with the thread of agape into a
conceptually single yet diverse tapestry that shoots for nothing less than a true intra-American cosmopolitan ethos, one wherein both same
sex unions and faith-based initiatives will be able to be part of the same social reality, one wherein business interests and the university are
not seen as belonging to two separate galaxies but as part of the same answer to the threat of social and ethical nihilism. We
who
fancy ourselves philosophers would do well to create from within ourselves and from within our
ranks a new kind of public intellectual who has both a hungry theoretical mind and who is
yet capable of seeing the need to move past high theory to other important questions that
are less bedazzling and "interesting" but more important to the prospect of our flourishing - questions such as "How is
it possible to develop a citizenry that cherishes a certain hexis, one which prizes the character of the Samaritan on the road to Jericho
almost more than any other?" or "How can we square the political dogma that undergirds the fantasy of a missile defense system with the
need to treat America as but one member in a community of nations under a "law of peoples?" The
one who earns money by publishing his prognoses after the things happen? What a
fuck, French philosophy deals too much with luxury problems and elegantly
ignores the problem itself. Its no wonder, this is the colonizers mentality, you
can hear it roaring in their words: they use phrases made to camouflage genocide. I
went to see that Virilios exhibition "Ce qui arrive" at Foundation Cartier in 2003. I was smashed by that banal
presentation of the evil of all kinds: again , natural catastrophes and evil done by man were exposed on
the same wall, glued
together with a piece of "theory". There you find it all, filed up in one row: the pure
luxury of the Cartier-funded Jean Nouvel building, an artwork without any blood in its veins, and that
late Christian philosophy about the techno-cataclysm being the revenge of God. Pure shit, turned into
gold in the holy cellars of the modern alchemists museums. The artist-made video
"documents" of the Manhattan towers opposed to Iraqian war pictures: thats not Armageddon, thats man-invented war
technology to be used to subdue others. And there is always somebody who pushes the
buttons, even when the button is a computer mouse some ten thousand kilometers
away from the place where people die, or even if it is a civil airplanes redirected by
Islamists. Everybody knows that. War technology has always been made to make
killing easier. And to produce martyrs as well. Janneke: Compare Baudrillard with Henry
Dunant, the founder of the International Committee of the Red Cross. Dunant was no
philosopher, he was just an intelligent rich man in the late 19th century. But his ideas went far more in
the direction where you should hope to find philosophers as well. He experienced war as a
"randonneur": he passed by, he saw the suffering and the inhumanity of war. And he felt obliged
to act. Apart from the maybe 10 days he spent on the battlefield, on the beautiful meadows in the Europeans Alps,
helping wounded people to survive, as a complete medical layman he decided to do something
more sustainable against these odds. He knew that his efforts couldnt prevent war in
general, but he felt that he could alter the cruelty of reality. And he succeeded in doing
it. No wonder that in our days we find the most engaged people to support the TROIA projects intention in
Geneva, where they are still based. And they are not only doing their necessary surgeons work in the field: they are as
well fighting with the same energy on the diplomatic battlefield.
Reality has not died, but merely been sent to the global south baudrillards
Eurocentric understanding of capitalism obscures massive violence done on
the periphery
Robinson 13 [Andrew Robinson Jean Baudrillard and Activism: A critique]
One limit to Baudrillards theory is his tendency to over-totalise. Baudrillard is talking about tendential
processes, but he often talks as if they are totally effective. There are still, for instance, a
lot of uncharted spaces, a lot of unexplained events, a lot of things the system cant handle. While
Baudrillard is describing dominant tendencies in the present, these tendencies coexist with older forms of capitalism, in a
situation of uneven development. The persistence of the systems violence is a problem for
capitalism associated with the right-wing was to return with a vengeance, especially after
911. Another problem is a lack of a Southern dimension. Like many Northern authors,
Baudrillards approach mainly applies to the functioning of capitalism in the North . The
penetration of the code is substantially less in countries where information technology is less widespread. In parts of
Africa, even simple coding exercises such as counting votes or recording censuses are
extremely difficult. This is for the very reasons of respondent reflexivity which Baudrillard highlights. People
will under-record themselves to stay invisible, or over-record themselves to obtain
benefits. And without massive resources to put into its bureaucracies, the system is
unable to find enough people who will act as transmitters for the code. Instead, people use their
power to extract what they can from the system. Explosions still happen regularly in the South.
Furthermore, a contracting system forcibly delinks large portions of the globe. Its power on
the margins is lessened as its power at the core is intensified. As the system becomes ever
more contracted and inward-looking, liberated zones may appear around the edges.
Without an element of border thinking, Baudrillard tends to exaggerate the systems
completeness and effectiveness. Baudrillard assumes that any excess is everywhere
absorbed into the code. He ignores the persistence of borderlands. And when he talks about the South, he admits
that the old regime of production might still exist here: people still work seeking betterment; colonial wars are fought to
destroy persisting symbolic exchange; Saddam was not playing the Gulf War by the rules of
deterrence. The Arab masses are still able to become inflamed by war or non-war; Iran
and Iraq can still fight a real war, not a simulated non-war. So perhaps only a minority, only the included
layers within the North, are trapped within simulation and the masses. Perhaps reality has not died, but
been displaced to the South. It seems, therefore, premature to suggest that the system
has encompassed all of social life in the code. To be sure, its reach has expanded, but it has also forcibly
At the
limit, as in Somalia, simulated states collapse under their own irrelevance. In other
cases, an irrelevant state hovers over a largely autonomous society. And the struggle Baudrillard
advocated in his early works against subordination as labour-power is not simply theoretical. In fact, there is a
constant war, fought at various degrees of intensity, between the system and its others,
especially in highly marginal parts of the global South: Chiapas, Afghanistan, the Niger
Delta, Somalia, West Papua, rural Colombia, Northeast India, the Andes The system
continues to be drawn into these conflicts, despite its apparent self-deterrence from total
nuclear annihilation.
delinked large areas of the globe. The penetration of simulated reality into everyday life varies in its effectiveness.
projects work around a central dichotomy: reflecting the order of things and exposing
the fundamental disorder of things. In the political realm the keynote projects designed
to reflect the order of things have been (a) providing a theory of liberal democracy which
legitimates the operation of he market; (b) the socialist critiques of capitalism and the
plan for the reconstruction of society; and (c) the feminist transformation of the male
order of things. These are all constructive projects. They either aim to give shape to people's lives or
they seek to replace the easing set of politico-economic conditions with a state of affairs that is judged to be superior on
rational or moral grounds. Baudrillard it might be said, traces the dispersal of these projects He
relishes being the imp of the perverse, the ruthless exponent of the disorder of things His work exposes the posturing and
circularities of constructive arguments. But in doing this Baudrillard is not acting as the harbinger of
a new postmodern state of affairs. Rather he is treading the well worn paths of one type
of modernist sceptism and excessa path which has no other destiny than repletion. His
message of no future does not transcend the political dilemma of modernism, it
exemplifies it.
for the revolution away from near-idolatrous sacrifice and hierarchy, from the
architecture of transcendence, towards the more portable architextuality of
transcendence. Hey man, there's this new system for getting at the Schechina, the Spirit, out there and it relies upon
your imagination and interpretive skills. It's this whole other architecture and it's TEXTUAL man, you carry it in your
head! Completely portable! Just jack in to the reading, dude, and you're in the hypertextual space of transcendence! But
if you're a high priest who is about to be dispossessed, you construct an angry jeremiad
out of your nostalgia for the props of the old reality and the architecture that's been demolished.
You're going to lose your grips on reality! you warn the populace from atop the ruins.
You won't be able to distinguish the truth from sophistic lies ! You might even adopt
Baudrillard's rhetoric: "The conquest of [verbal] space, following [the demolition of the Holy Architecture] promotes
the derealizing of human space, or the reversion of it into a simulated hyperreality," you might shout. " It is the end of
metaphysics, the end of fantasy, the end of SF. From this point on something must change: the projection, the
extrapolation, the sort of pantographic exhuberance which made up the charm of [The Temple] are now no longer
possible." Of course, we know in retrospect that with our emigration to the text as the locus of imagination and
transcendence, away from the locus of the public space and legislated architecture, just the opposite happened. We
found a whole new order of imagination and a new, more robust opportunity for
transcendence in language itself. And now I can't wait to see what happens to SF and all our other media when
they move into the space they helped create for themselves in hyperreality, that space beyond words. Cyberspace,
hyperreality, virtual space, threatens to unseat the dominion of the Logomatrix of mere words and grammars, projecting it
into the frothing uncertainties and romance of direct cognitive access and neurology . Of course the high priests
of words like Baudrillard are upset at the imminent demolition of their temple of the
text. If you take a moment to reflect on the visions projected by Gibson (for instance), you will
see that the possibilities for transcendence are definitely not sterilized; they are multiplied,
and re-fertilized. Gibson tells us as much, I think, in Neuromancer (1984) when Case asks
Wintermute/Neuromancer after the latter is apotheosized by Case's intervention: "So what are you now, God ?" Stop
rattling the bars of your cage, Jean. You're weeping in the ruins.
emancipatory practice. Baudrillards work was clearly an influence on Negris early work. Ideas such as the reduction of the system to
command, the spread of diffuse apparatuses of power and the panic of the system in the face of its own arbitrariness reappear in texts such
as Time for Revolution. The idea of the code or system functioning as a self-propelled irrational machine is also reminiscent of primitivists
such as Fredy Perlman. Baudrillard seems to see the regime of the code as the high-point of civilisation, in an almost anarcho-primitivist
sense. Where he differs from such analyses is that he sees the core of civilisation not in technology or the domestication of desire or the
political principle of state power, but in the denial and suppression of symbolic exchange. Baudrillard is partly thinking through the issue
of diffuse power. In capitalist and statist social regimes, power is immensely concentrated. He also gives a particular spin to the distinction
between expressive and instrumental. We can link the idea of the code to preventionism and its impact on protest. As discussed above,
Baudrillards idea of initiatory groups could also be applied to activist neo-sects. Baudrillard also offers answers to some of the big
questions of today regarding psychological barriers to revolt. The loss of reality might explain why hope for liberation seems so hard to
come by, and why revolutionary movements now seem to lack a clear vision of transformation. The Immediatist Potlatch would be an
example of gift-exchange as political action. Occupation of the remainders and waste-grounds of cities has been a constant aspect of
dissident practice, from Traveller communities such as Dale Farm and shanty-towns in the global South, to reclaimed factories used as
squats, to projects such as South Central Farm. Reversibility could also be thought of in terms of vendettas and cost-imposition. These
return to the system the power it exercises, reversing it. Another useful way to extend Baudrillards work is to cross-read it with Open
Marxist views of capitalism as a process which must constantly be reproduced to exist. Simulation is not a finished process. It has to be
constantly repeated in order to be kept active. The process of deterrence (or counterinsurgency) is therefore an ongoing process. Baudrillard
is often misread as celebrating the end of reference and the triumph of self-referential signs. It is easy to see how this misunderstanding
came about, since he advocates outbidding the system in its own disintegration. He doesnt think its possible or desirable to go back to
production or fixed meanings. But the central point of his work is still anti-capitalist. He sees the system as unable to provide anything
referential or emotionally meaningful. He sees it as a kind of totalitarian engine of permanent mobilisation for the empty goal of its own
reproduction. Even in his fatalistic later works, he remains fiercely opposed to the code and the system.
Baudrillards critique
of Marx
gives the
impression of a disillusioned Situationist seeking to find an alternative to revolution in a
world where none is apparent. As a result, he finds ways to read conformist mass
practices as unconscious resistances, irrational systemic functioning and implosion, and
so on. Baudrillard is also too prone to conflate system collapse with liberation. There are
is interesting, and I think largely valid. What he puts in place of Marxs theory is, however, contentious. His recent work
would lead to
not
liberation.
One might, for instance, think of climate change due to overconsumption as a scenario of
system-collapse. This would bring about the end of the code, but also possibly
In some ways,
the idea of implosion echoes Sing Chews theory of world-system collapse. Based on previous episodes of
collapse, Chew argues that the world-system will collapse when it reaches its ecological limits. It wont explode; it will
collapse inwards and break down as the processes which sustain it are reversed. Each civilisation is followed by a dark age. Populations
move outwards from cities, power is diffused, and local knowledge replaces global knowledge. This
mind, but similar enough to be suggested as an effect of continued implosion. Or maybe implosion should be compared
to the extraordinary communities of disaster, to the sudden collapse of the systems management structures after which people take over
their own self-management (as in Argentina), to the fraying round the edges of a system which can no longer secure the code at its more
remote limits (as in Africa). Perhaps as the code burns itself up, we will be left occupying wastelands where we are finally free, but at great
cost. Hence, an implosive collapse of the system might give rise to a hope for other social forms. It might, after all, be liberation in disguise.
What of the crucial concept of symbolic exchange? Baudrillards discussion of symbolic exchange oscillates between three poles. Firstly, it
refers to the experience of living in an embedded society, with rituals, exchanges and local knowledges. Secondly, it refers to the crisiseffects of the decomposition of the code, which create symbolic exchange as their effect. Thirdly, it refers to a kind of experience beyond the
regime of simulation, through arbitrary connections. The
from the system. Explosions still happen regularly in the South. Furthermore, a contracting system forcibly
delinks large portions of the globe. Its power on the margins is lessened as its power at the core is intensified. As the system becomes ever
more contracted and inward-looking, liberated zones may appear around the edges. Without
an element of border
thinking, Baudrillard tends to exaggerate the systems completeness and effectiveness.
Baudrillard assumes that any excess is everywhere absorbed into the code. He ignores
the persistence of borderlands. And when he talks about the South, he admits that the
old regime of production might still exist here: people still work seeking betterment; colonial wars are fought to
destroy persisting symbolic exchange; Saddam was not playing the Gulf War by the rules of deterrence. The Arab masses are still able to
become inflamed by war or non-war; Iran and Iraq can still fight a real war, not a simulated non-war. So perhaps
only a
minority, only the included layers within the North, are trapped within simulation and
the masses. Perhaps reality has not died, but been displaced to the South. It seems,
therefore, premature to suggest that the system has encompassed all of social life in the
code. To be sure, its reach has expanded, but it has also forcibly delinked large areas of
the globe. The penetration of simulated reality into everyday life varies in its
effectiveness. At the limit, as in Somalia, simulated states collapse under their own irrelevance. In other cases, an irrelevant state
hovers over a largely autonomous society. And the struggle Baudrillard advocated in his early works against subordination as labour-power
is not simply theoretical. In fact, there is a constant war, fought at various degrees of intensity, between the system and its others, especially
in highly marginal parts of the global South: Chiapas, Afghanistan, the Niger Delta, Somalia, West Papua, rural Colombia, Northeast India,
the Andes The system continues to be drawn into these conflicts, despite its apparent self-deterrence from total nuclear annihilation.
the meaning of
the information contained in pictures is not fixed or unambiguous. As Perlmutter not es, visual
images are chronologically and spatially limited anecdotes about speci fic incidents
(Perlmutter 1998: 17) and facts or quotes chosen for commentary... are frames meant to affect [t
heir] meaning (Perlmutter 1998: 39). Pictures need to be contextualized by the press or ot her
political elites in order to have meaning. Similarly, identical pictures can serve c
ontradictory purposes (Perlmutter 1998: 23). Consider AP photographer Eddie Adams iconic photograph (see fig. 1) of
and/or treatment recom mendation (Entman, 1993 as quoted in Perlmutter 1998: 7). Despite their high-definition,
General Nguyen Ngoc Loan, leader of South Vietnams police and intelligence units, sum marily executing an NLF prisoner on the streets of
Saigon during the Tet Offensive. To some , the villain in the photograph is the NLF soldieran agent of the enemy who killed Americans. To
other s, the villain is General Loan, a man the U.S. supported and, it seemed, may have committe d a war crime. In a 1988 issue of the comic
book The Nam , the photograph is re-created and it is the photojournalist himself who is the villain for putting the scene on the [f]ront
page of eve ry newspaper in the states. As Franklin notes, [t]he logic of this comic-book mil itarism is nescapable: photographers must be
allowed to image for the public only what the mili tary deems suitable (Franklin 1994: 40). This relates to Hoskins critique of the concept
of a mass audience (Hoskins 2005: 15). Just
effects of mas s communication, for instance, is that because of selective perception, the media will often te nd merely to reinforce peoples
existing attitudes (Hallin 1986: 107). A photographic image
In The Precession of Simulacra Jean Baudrillard attempts to disentangle the phenomenon that the Post-Structuralist movement simultaneously identified, decried
certain extent pass. Baudrillard states that we are removed from the binary which sets up copy and original; there are only copies of copies. In fact he takes the
notion farther: the simulacra exists as a copy which has no original. According to Baudrillard the "imitation" can, in fact, precede the original. This results in a
world without depth, a place where reality is only an endless interplay of surfaces. Simulations are produced in order to hide the fact that there is no original, no
Baudrillard's intent is not to expose the falseness of the simulated real, but to lament the passing of the actual
real. He seems to find the depthless world of images oppressive. He writes of the "murderous power of
images," "the mirror of madness, and "the blackmail of the truth." His emotionally charged prose reflects a hysteria
that derives from powerlessness. The loss of reference points, which results from the death of originality, contributes to the confusion
real.
that marks the modern world. As Baudrillard points out, the charm of a simulation lies in being able to distinguish copy from original. "Because it is difference that
constitutes the poetry of the map and the charm of the territory, the magic of the concept and the charm of the real." The loss of distinction between the two leads
Baudrillard, who holds a romanticized view of the real, seems nostalgic for a
time when meaning existed. "By crossing into a space whose curvature is no longer that of the real, nor that of truth, the era of simulation is
inaugurated by a liquidation of all referentials." This statement appears problematic because he never can
quite prove that meaning has ever existed and therefore appears to rewrite history in
order to make others believe in depth. For example, in his discussion of the Iconoclasts he assumes that the smashers of images
to the loss of truth.
were working under his own set of cultural assumptions. "If they could have believed that these images only obfuscated or masked the Platonic Idea of God, there
would have been no reason to destroy them . . . But their metaphysical despair came from the idea that the image didn't conceal anything at all , and that these
Marxism. Marxists place a great deal of importance on the process of production. Simulation can be seen as stripping production of its meaning. When production
becomes unreal its ultimate object, "the product" is stripped of value. This reality would in turn strip Marxism of its relevance, a fundamental problem for many
The
liquidation of truth makes political resistance seem somewhat futille. Baudrillard,
significantly fails to offer a means of fighting the collapse of reason, and in his writings
the theorist is relegated to the role of commentator: Baudrillard is only able to announce
that the apocalypse has begun.
Post-Structuralists, who like Baudrillard have important ties with the Left. What exactly does it mean to be a Post-Structuralist and a Marxist?
messages was relatively unimportant in relation to their form, has embraced a very nihilistic position with respect to our
processed environment. Baudrillards pessimistic view of the fissure in the historical development of the modern is based on his view of the
masses. Baudrillards analysis of the masses is a product of the Situationist responses to the May events of 1968, when it became
increasingly obvious that the critical social movements of modern society would not be dominated by Marxist theory or directed by a
vanguard of the working class. The crisis of May 1968 had not been predicted by Marxism or by mainstream sociology, but they did validate
the claims of Situationists like Guy Debord in the journal Internationale Situationiste . However, if the crisis had been unanticipated by
conventional political analysis, then the sudden collapse of the students and workers movements of 1968 found no easy explanation in the
framework of mainstream social sciences. Baudrillards
the publication of The Mirror of Production (Baudrillard 1975), Baudrillard was already moving away from an orthodox Marxist view of
production, arguing that Marxism, far from being an external critique of capitalism, was merely a reflection or mirror of the principal
economistic values of capitalism. Instead of engaging in the production of meaning, a subversive, oppositional movement would have to
challenge the system from the point of view of meaninglessness. Subversion would have to rob the social system of significance. In taking
this stand, Baudrillard followed the Situationist claim that whatever can be represented can be controlled (Plant 1992:137). The mass events
of 1968 offered a promise of the nonrepresentational moment, the pure event of authenticity, which could not be explained, and therefore
could not be manipulated. Baudrillard, in dismissing Marxist theory as a means of representing events, sought to replace the idea of a mode
of production with a mode of disappearance. In taking this attitude towards modern social movements, Baudrillards
argument also rests on the various meanings of the word mass. Baudrillard is thus able
to make allusions to the idea of physical substance, matter, the majority and the
electrical meaning of earth. The translators note to In the Shadow of the Silent Majority points out that faire masse can
mean to form a majority and to form an earth. Baudrillard argues by allusion that the mass absorbs the
electrical charges of social and political movements; the mass thus neutralizes the
electrical charge of society. This use of allusion, parody and irony is typical of
Baudrillards mode of analysis, which is a type of sociological poetics, a style which is likely to make sociologists feel
uncomfortable (Gane 199la:193). There is here also a continuity with the style of Dada and the Situationists. The poetic and
striking character of Baudrillards style has no counterpart in professional social science,
least of all in the British context. Baudrillards sociological fictions (1990a:15) are striking and challenging, but they
are not ultimately convincing. Arguments which depend on allusion, allegory and similar
rhetorical devices are decorative but they are not necessarily powerful. The notion of mass society already has a clearly
worked out sociological critique. The idea of mass society might have been relevant in describing the new markets which were created in
the post-war period with the advent of innovative technologies, which had the immediate effect of lowering prices and making commodities
available to a mass audience. However, the
necessarily produces a mass society, characterized by a common culture, uniform sentiments or an integrated outlook. The idea of a mass
society was often associated with the notion that the decline of individualism would produce a directionless mass as the modern equivalent
of the eighteenth- century mob. Critical theorists like Adorno and Marcuse associated the massification of society with authoritarianism and
a potential for fascism. Of course, Baudrillards version of mass society is based on a particular view of the mass media creating a
hyperreality in which the real has been absorbed by the hyperreal; meaning has imploded on itself. Although Baudrillards analysis of
hyperreality is post- critical (Chen 1987), he does adopt in practice a critical position towards American civilization, which is the extreme
example of massification. Rather like critical theorists, Baudrillard believes that the (bourgeois) individual has been sucked into the
negative electrical mass of the media age. However, sociological
diverse forms and according to various practices (de Certeau 1984). In fact, sociologists, largely inspired by the
Situationists, have argued that everyday life is resistant to massification and that the concrete reality of
everyday life-situations is the principal arena within which opposition to massification
can be expected. Everyday life was regarded by both Guy Debord and Henri Lefebvre (1991) as the foundation
of authenticity. Baudrillard, by arguing that criticism belongs to the period of modernism
and not to the age of hyperreality, has ruled out opposition to the system, at least at the
level of public debate and formal politics.
A2: Hyperreality
Baudrillards hyperreality theory is wrong. Hyperreality cant exist
autonoumous of its underlying materiality. Disappearance occurs as
an effect of the material world. Baudrillard frames hyperreality as
detached from reality, which casually ignores that the material world
is still effective.
Stolze 16 (Ted Stolze, Professor of Philosophy at Cerritos College, International Journal
of Zizek Studies, Contradictions of Hyperreality: Baudrillard, Zizek, and Virtual
Dialectics, Volume 10, No. 1,
http://zizekstudies.org/index.php/IJZS/article/view/92/373, LD)
3. A iekian Response to Baudrillard What should one make of Baudrillards account of the self-emptying of the real, its mundane knosis?
electronic technologies that Baudrillard has rightly identified as fostering a hegemonic process that tendentially gives rise to hyperreality.
Baudrillard seeks to reverse Leibnizs question, Why is there something rather than nothing? by asking Why is there nothing rather than
something? Let us even grant Baudrillards point about the contemporary tendency to dematerialization, disappearance, indeed to
nothing. Spinoza, however, explains the relationship between God and the world in a way that anticipates Hegel or rather can be
retrospectively appreciated from a Hegelian vantage point.
it would more accurate to say that the material world has not
disappeared but has remained causally effective, however much it has
become increasingly mediated through technological, cultural, and
conceptual means. Moreover, the disappearance-effect associated with
hyperreality is conditioned, and determined in the last instance, by
material causal factors. Hyperreality remains only relatively autonomous
from its underlying and causally efficacious material reality. 4. Conclusion Let me
conclude with an example. Consider a screen whether a computer, cell phone, or tablet. Recent neuro-linguistic research has indicated
screen-based reading and writing significantly reduce memory retention and have
proven to be less effective means of study than simply reading and writing on paper.18
One is tempted, in fact, to say that an electronic screen embodies and yields less
virtuality than does a newspaper, magazine, or book. As a result, the contemporary
situation has turned out not to be the proliferation of hyperreality via new
96 technologies; rather, it has become the impoverishment of human
imaginative, empathic, and cognitive capacities. Moreover, a screen is composed
of material and is materially produced, its illumination and functionality is materially
generated, its energy source is materially produced and conveyed; and it is eventually
discarded as material electronic waste or perhaps it is materially recycled. There
exists, in other words, an entire material economic process extraction,
production, distribution, consumption, and disposal19 underlying
whatever effect is associated with the screen to provide information or
entertainment . It is true that this effect cannot wholly be subsumed into an
overdetermination of material causes; but neither can it be entirely
detached from them, not least of which because of the actually existing scarcity of the
rare earth metals whose continued extraction and recycling are essential for the
production of such technology.20 In sum, Baudrillard is doubtless correct to point out
that screens and their images give rise to certain disappearance-effects. But there is a
more plausible response to the pointed question expressed in the title of one of his last
books: Why has the world not disappeared? Answer: Because the world has
always already existed prior to, and forever remains independent of, the
very posing of the question.
that
Images push their way into the fabric of our social lives. They enter into how we look and what we earn, and they are
still with us when we worry about bills, housing and bringing up children. They compete for attention through
shock tactics, reassurance, sex and mystery, and by inviting viewers to participate in
series of visual puzzles. Billboard advertising showing an image without a code impose themselves, infuriatingly,
on the most recalcitrant passer-by (McRobbie, 1994, 18). Accordingly, audiences or viewers, lookers or users
are no more simple-minded multitudes, but rather active and conscious counterparts. The
more the interconnections between audiences and media representations become intricate, the more the former division
between reality and virtuality seems to fade in a kind of renewed, interactive and collaborative form: Baudrillards
pessimistic thesis is that the media appear to extend themselves generously to their audience in a gesture designed to
demonstrate democratic embrace while in fact merely extending the sphere of their influence and control. A less
pessimistic postmodernist account might instead emphasize not just the flow of images and texts as they circulate through
the new economy of the sign but also the flow of active agents, whose role in the production and
distribution of the image is not as robotic as Baudrillard would suggest. Such an account would
also require much more analysis of the occupational culture and experience of media workers employed in this
postmodern de-regulated sector, as well as of their audiences. () The problems with the old model
of the
moral panic are as follows. First it assumed a clear distinction between the world of the
media and the world of social reality. But in one simple sense the media are as much a part of
social reality as any other component can be. We do not exist in social unreality while we
watch television or read the newspaper, nor are we transported back to reality when we turn
the TV off to wash the dishes or discard the paper and go to bed. Indeed perhaps there is no pure social reality outside
the world of representation. Reality is relayed to us through the world of language,
communication and imagery. Social meanings are inevitably representations and
selections (idem, 1994, 216-217). This approach seems to be backed up also by other thinkers theories such as those of
Marshall MacLuhan who arguing that the the medium is the message (1967) agrees on the ability of mass
broadcasting to create visual symbols and mass action as a liberating force in human affairs. According to this
McRobbie (1994) seems to recall somehow the concepts explained by MacLuhan when
she states that real life means talking about what was on TV last night . Also other authors like
Lyotard (1979), debating about the possibly positive outcomes of mass media and in particular about computerization of
society, states that bringing people knowledge in the form of information, it will produce more liberty for the entire social
system.