Text Completion

Type the correct word from the boxes below to fill each space in the text.
more

many

need

may

Although there are GGGGG advantages to running an online business, those

considering this type of venture GGGGG to consider a few potential pitfalls.
Companies, or even customers, may rip off ideas or content from the
website. In addition, online operators should have either a high level of
technical knowledge GGGGG enough money to spend on a web specialist to
maintain and develop the site. Potential customers GGGGG jump to other
sites if there are malfunctions or delays in loading. Despite these possible
drawbacks, many businesses that trade through their website are financially
successful and can provide the owner with a GGGGG flexible lifestyle than
that offered by other types of businesses.

Text Completion
Type the best word to fill each space in the text.

When using email to communicate at work, it is useful to remember a few

simple guidelines, which can help to both ensure efficiency GGGGG avoid
potentially offending people. Perhaps most importantly, you need GGGGG
keep business emails short and to the point. People are usually busy, and do
not always have time to wade through lengthy texts. Try to avoid sending
large attachments with your emails. These can often take a long time to
download from the server. Instead, you could either email a brief summary
GGGGG send the document though the mail. Think carefully before sending
joke or chain letter emails. Not everyone appreciates them. Furthermore,
this is not the best way to impress the boss, who would probably prefer
employees to be making GGGGG efficient use of their time. Finally, never
type messages using all upper case characters. This is the online equivalent
of shouting, and will be interpreted in a negative way by most people most
GGGGG the time.
And/to/or/more/of

The rapid (1) ......... of Internet commerce in recent years has created many
exciting new business (2)........., and resulted in the establishment of a large
number of highly successful internet-based businesses. The global
marketplace of the Internet provides operators with a much (3).........
customer base than more traditional outlets. However, despite the obvious
benefits of running an online business, there are also some potential

or

(4)........., including security problems and hidden costs. Furthermore,

maintaining a website requires the employment of web specialists with a
high level of (5)......... knowledge.
1:

decrease

expense

2:

opportunities
increases

3:

grander

4:

warnings

5:

technology technical

possibility

growth

capacities
higher

advantages

larger

probabilities chances

longer
risks

technological

KEY: growth/ opportunities/larger/risks/technical

technocratic

READING
The Expansion of the Electronic Marketplace
Internet commerce is a rapidly growing global phenomenon. As increasing numbers
of people log onto the World Wide Web, the demand for both products and services
to be available online is also growing. New websites are established every day for
this purpose. This trend can provide many exciting new business opportunities.
However, a few potential risks need to be recognised and managed.
There are many benefits to operating an online business. First, companies are
accessible to a much larger customer base, and they are open for business 24
hours a day, seven days a week. A website also provides the opportunity for
customers to post instant feedback, which helps online companies plan future sales
and marketing strategies. In addition to financial opportunities, there are also many
lifestyle benefits for small online business owners. For example, in the online
business environment they do not have to commute to a specific workplace, so
working from home is possible. Furthermore, hours of work can be adapted to meet
family and other personal and professional commitments.
However, despite the obvious advantages of running an online business, there are
also a few potential pitfalls. One of these is other companies, or even customers,
copying a popular website because they perceive it as a low risk, high profit
business opportunity. This ripping-off is more common on the Web than in any
other commercial medium. Secondly, it is necessary to have either a high level of
technical knowledge or a willingness to spend a reasonable amount of money on a
web specialist to help develop and maintain a site, as any malfunctions or delays in
loading may cause potential clients to jump to other sites.
Therefore, while many businesses that trade through their website are highly
successful, it is important to carefully consider the possible drawbacks of operating
online, in addition to the advantages. The Internet reaches such a wide audience
that even one instance of negative feedback could significantly influence the sales
performance of a business.

1:
According to paragraph one, electronic commerce Hint(rapidly
growing/exciting new busness opportunities)
A
is slowly gaining popularity.
B
offers great possibilities for new business development.
C
could never hope to compete with traditional business methods.
2:
According to the second paragraph, the two main advantages of
doing business online are
A
being able to reach more clients and sell more products.
B
more flexibility for operators and the ability to reach more clients.
C
the ability to design more effective advertising and promotional
materials.
3:
In paragraph three, the writer claims that running an online
business
A
is not particularly risky.

B
C

does not require any specialist knowledge.

can have possible security issues

4:
In paragraph three, the writer is advising potential online operators
Hint(Despite the obvious
advantages/a few potential pitfalls)
A
to be aware of potential risks.
B
to freely embrace the potential of the Internet.
C
to avoid the Web unless absolutely necessary.
5:
Generally, the writer of this article is Hint(Related to the tone of
the whole text/his attitude
towards online business)
A
not very enthusiastic about using the Web to do business.
B
optimistic about the possibilities of online business.
C
very wary of using the Internet to conduct business.
6:
The writer of this article probably assumes her readers are
Hint(whole text: persuade/dissuade/give advice)
A
resistant to investing in Internet businesses.
B
interested but perhaps unaware of all the issues.
C
too enthusiastic and needing to be warned about the risks.
1B

2B

3C

4A

5B

6B

Susan Kendall
Advertising Sales Manager
Address
27 Saxby Road
LICHFIELD
LF2 78N
Telephone
01632 23621
Email
Susan.Kendall@intra.co.uk
Profile
A highly-competent and self-motivated sales manager with wide experience in
advertising, sales management and market research in the UK and abroad.
Strong knowledge of the advertising industry.
Excellent communication, networking and relationship management skills.
Experienced in managing budgets and meeting revenue targets.
Able to consistently meet sales targets and deadlines.
Able to lead and motivate staff.
Fluent in Spanish, Italian and German.
Employment
2003 present
Stoutworth Press
Advertising Sales Manager. Responsible for implementing development and sales
plans; monitored, evaluated and responded to competitive marketplace
developments; analysed monthly sales; ensured expense and revenue targets were
met. Developed client relationships to ensure loyalty between the company and its
customers. Managed a diverse and highly-focused sales team.
2000 2003
Findlay Radio Station
Public Relations Manager. Responsible for developing and maintaining the radio
stations public image and that of its sponsors and advertisers; designed and
recorded on-air promotions; sourced and maintained sponsorship; organised
promotional functions for the radio station, local retailers and community services;
prepared press releases and produced a monthly magazine. Maintained the
company website and intranet. Ran in-house communication courses.
1997 2000
Calders Sporting Equipment
Marketing Assistant. Responsible for providing marketing and administrative support
to the Sales Manager and Sales Team; assisted the Sales Manager in coordinating
advertising materials; compiled information and created reports for the sales team;
reviewed marketing literature and presentations to ensure consistency.
Designed online and print-based promotional materials. Liaised with suppliers and
external agencies. Managed the team intranet site.
References
Anita Green
Marketing Director
Stoutworth Press
Tower Building
LICHFIELD
LF3 4YQ
Martin Wilson
Sales Manager

Calders Sporting Equipment

10 12 Mill Street
NEWTON
NT7 3PD

1:

Susan describes herself as Hint(Profile:does she have experience?)

A
having limited practice in supervising staff.
B
having a strong understanding of banking and finance.
C
an accomplished linguist.

2:
When Susan worked for Stoutworth Press, she Hint
(manager/developed client
relationships/managed a team)
A
was in charge of the companys financial planning.
B
did not deal directly with customers.
C
held a leadership position.
3:

When Susan worked for Findlay Radio Station, her responsibilities

Hint(designed/prepared/produced)
A
were very similar to those at Stoutworth Press.
B
involved writing advertising content.
C
did not provide much opportunity for creativity.

4:
When Susan worked for Calders Sporting Equipment, which of the
following was not part of
her job?
A
creating advertisements the Internet
B
serving customers in the shop
C
communicating with company stakeholders
5:
Hint

1C

What is the main impression Susan hopes to create with this CV?
A
B
C
2C

She is very highly qualified.

She has a great deal of industry experience.
She prefers to work in a support role.
3B
4B
5B

VOCABULARY

1. A document sent with an email is .

2. An improvement made to a computer system is .
3. Many companies have guidelines to ensure that staff use acceptable email .
4. A general development or movement in a market is .
5. The possibility of a business decision leading to financial gain is .
6. The possibility of a business decision leading to financial loss is .
a risk a trend

an attachment

an upgrade

an opportunity

practices

Information and Communications Technology (ICT): Verbs

Choose the correct verb to match each definition.

1. to start something or set something up

2. to ensure that something remains in good condition or continues to operate as it

should

3. to improve and grow

4. to retrieve and open (a page from the Internet) on your computer

5. to copy someone elses words, ideas or images without their permission

(informal)

1.ESTABLISH 2.MANTAIN

3.DEVELOP

4.LOAD

5. RIP OFF

Recruitment
Type the correct word or phrase from the boxes below to fill each space.

prospective

contact details

1. An

application

vacancy

Curriculum Vitae

referenc

(formal request) for a job often includes a covering letter and a

, or

CV (a summary of qualifications and work experience).

2. The information given in a CV usually includes the applicants
number, email address), a personal profile, and

(address, phone

(contact details of previous

employers), as well as a summary of qualifications and relevant work experience.

3.

(possible) employers often advertise a job

(a position needing to be

filled) in the newspaper or on the Internet.

1. APPLICATION/ CURRICULUM VITAE
2. CONTACT DETAILS/REFERENCES
3- PROSPECTIVE/ VACANCY
Careers: Nouns (1)
Drag the correct word or phrase to match each definition.

1. the money that an employee receives for doing their job

2. the money a sales person receives based on the amount they sell
3. a plan that allows employees to receive money after they retire
4. money and additional benefits, such as medical insurance, that an employee receives for doing
their job
5. the results that an individual or company aims to achieve
Targets
1.SALARY
PACKAGE

salary
2 COMMISSION
5.TARGETS

commission

pension scheme

3. PENSION SCHEME

Careers: Verbs (1)

Choose the best verb to fill the space in each sentence.

4. SALARY

salary package

1. He consistently

his sales targets.

2. He successfully

staff and budgets.

3. He

staff to exceed their targets.

4. He readily

5. He

extra tasks and responsibilities.

effectively with clients.

6. He

situations positively.

1. MEETS
2. MANAGES
3. MOTIVATES
COMMUNICATES 6. RESPONDS TO

4. ACCEPTS

5.

Careers: Verbs (2)

Choose the best verb to replace the italicised verb or phrase.
1. It is the sales manager's job to put into practice
2. At the end of the trial, they will assess
3. His job was to check

the new sales strategy.

the effectiveness of the campaign.

the progress of the sales team and their monthly figures.

4. In the new job she will communicate

5. Her job was to advertise
6. Every month they put together

with advertisers, viewers and sponsors.

the companys products to the general public.

a report using financial information collected fr

the sales team.

1.IMPLEMENT

2.EVALUATE

Synonyms: Noun Phrases

3.MONITOR

4.LIAISE 5.PROMOTE

6.COMPILE

Drag the correct word or phrase to match its synonym.

1. vacancy
2. legal practice
3. property
4. pension scheme
5. secretary
6. management
7. advertising
administrative assistant
law office
job opening
retirement fund
leadership
promotional material

real estate