DIGINOTES

NAME
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Flannan Ngong

NOTES
To create a brand for a company is to create their image, and to promote that image with
campaigns and visuals. Working in branding allows a graphic designer or design firm to get
involved with many aspects of the industry, from logo design to advertising to copywriting and
slogans. To create a brand for a company is to create their image, and to promote that
image with campaigns and visuals. Working in branding allows a graphic designer or design
firm to get involved with many aspects of the industry, from logo design to advertising to
copywriting and slogans. The goal of a brand is to make a company unique and recognizable,
and to project a desired image. Over time, a brand can make a company a household name
and identifiable by a simple shape or color. To create a brand for a company, a designer needs
to fully understand the goals of the organization, the industry as a whole, and working with
design to create the appropriate materials to represent that company.