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Odwalla Inc Case Analysis
Odwalla Inc Case Analysis
Odwalla Inc Case Analysis
and press
release
of
ODWALLA
INC
Prepared
251679
FMG 25 C
PROBLEM ANALYSIS:
Odwalla has been accused of containing ecoli bacteria in their
apple juices
The reason being they dont pasteurize their juices and it has
lead to food poisoning of 60 people.
CEO of odwalla Stephen Williamson has to mend this situation
right and also have take preventive measures to lessen the harm
caused to the company by this news release.
Very first decision the company has to retreat back their apple
juices from the market.
They have to get their juices tested whether they are the
causes of food poisoning or not.
They have to issue press release related to that. If they found
to be guilty they have to mend their ways
They have to pay for the medical insurance as well as
treatment of the people suffering because of their apple
juices.
They also have to add pasteurization process in their
manufacturing so that they dont have such issues in future.
They also have to release press release to address their
customers which might be losing their trust in odwalla
The press release to be made by Stephen Williamson is as
follows:
PRESS RELEASE