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  • B. C. Objective Attribution D. Defensive Attribution E. External Attribution

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    Desheng Chew
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    The document discusses components of attitude models and influencers of attitudes. It lists the three components of the tricomponent attitude model as internal attribution, objective attribution, and defensive attribution. It also lists the four main influencers of attitudes as internal attribution, objective attribution, defensive attribution, and external attribution. The document poses five short essay questions about these topics.

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    Tutorial -Week 6.docx

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    The document discusses components of attitude models and influencers of attitudes. It lists the three components of the tricomponent attitude model as internal attribution, objective attribution, and defensive attribution. It also lists the four main influencers of attitudes as internal attribution, objective attribution, defensive attribution, and external attribution. The document poses five short essay questions about these topics.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    16 views2 pages

    B. C. Objective Attribution D. Defensive Attribution E. External Attribution

    Uploaded by

    Desheng Chew
    The document discusses components of attitude models and influencers of attitudes. It lists the three components of the tricomponent attitude model as internal attribution, objective attribution, and defensive attribution. It also lists the four main influencers of attitudes as internal attribution, objective attribution, defensive attribution, and external attribution. The document poses five short essay questions about these topics.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    b.

    internal attribution

    c.

    objective attribution

    d.

    defensive attribution

    e.

    external attribution

    SHORT ESSAY QUESTIONS


    1.

    Discuss the three components of the tricomponent attitude model.

    2.

    What are the four main influencers of attitudes?

    3.

    Differentiate between the marketing objectives of market leaders


    versus those of competitors and identify five strategies that
    competitors can pursue to accomplish their objective.

    4.

    How is it possible for marketers to persuade regular cola drinkers to


    become diet cola drinkers by changing the relative evaluation of
    attributes?

    5.

    What is cognitive dissonance and when does it happen?

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