A STUDY OF MARKETING MIX OF HDFC LIFE

Submitted in partial fulfillment of the requirements

for the award of the degree of

Bachelor of Business Administration (BBA)

Semester-III (Paper Code-BBA 209)
To
Guru Gobind Singh Indraprastha University, Delhi

Guide:
Name of Guide

Submitted by
Name of Student: Abhishek Nagpal

Dr. Gopal Singh latwal

Roll No.: 00237011715

Batch: 2015-18
Nurturing Excellence

Institute of Information Technology & Management,

New Delhi 110058
2015-18

Certificate

I, Mr. Abhishek Nagpal Roll No. 00237011715 certify that the Minor
Project Report/Dissertation (Paper Code BBA-209) entitled A STUDY OF
MARKETING MIX OF HDFC LIFE is completed by me by collecting the
material from the referenced sources. The matter embodied in this has
not been submitted earlier for the award of any degree or diploma to the
best of my knowledge and belief.

Signature of the Student

Date:

Certified that the Minor Project Report (Paper Code BBA-209) entitled A STUDY

OF MARKETING MIX OF HDFC LIFE done by Mr. Abhishek Nagpal Roll No.
00237011715 is completed under my guidance.

Signature of the Guide

Name of the Guide:
Designation:
Date:
Countersigned

Director/Project Coordinator

ACKNOWLEDGEMENT
It is pleasure to acknowledge many people who knowingly and unwittingly helped me, to
complete my project. First of all let me praise God for all the blessings, which carried me
through all those years?
First & foremost , I would like to express my regards to Dr. Gopal Singh latwal for his constant
encouragement and support. I would also like to express my immense gratitude towards all the
lecturers of our college for providing the invaluable knowledge, guidance , encouragement
extended
during the completion of this project.
I extend my sincere gratitude to all my teachers and guide who made unforgettable contribution.
Due to their sincere efforts I was able to excel in the work entrusted upon me.

Signature of the student.

CONTENTS
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Topic
Certificate
Acknowledgement
Assignment Directive
List of Tables
List of Figures
List of Symbols
List of Abbreviations
Executive Summary
Concept of marketing mix of service sector

7 Ps of marketing mix
About HDFC Life
Literature review
Marketing mix of HDFC Life
Conclusion
Suggestions and Recommendations
References/Bibliography
Appendices

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