Suggestion of the topic: Stereotypes vs.

health
http://www.bbc.com/sport/get-inspired/35281556
This paper is about the Sport England campaign 'changing behavior'. The
aim of the paper is to show how the media campaign can affect the behavior
of women by challenging the stereotypes about women bodies and beauty.
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Despite the fact that the physical activity reduces the likelihood of obesity,
increases confidence and self-esteem, and improves social skills of all
children, girls may be significantly less likely than boys to get the exercise
they need and this physical activity gender gap between boys and girls
appears to get larger as children get older.
Caucasian women fail to exercise more because they feel guilty for taking
time for themselves, which is a self-imposed barrier. But Latinas, American
Indian and African-American women said societal pressure kept them from
being more physically active - they felt society expected them to care for
others first. Additionally, women in these cultural groups find themselves in a
multigenerational home so there's more to take care of.
Sport England study found 75% of women would like to exercise more.
Women said they fear being judged over appearance, ability and concerns
from mothers that people will think they are putting themselves first
In sports with female and male counterparts, like soccer and basketball, the
female teams are all too often seen as less important and less impressive,
often resulting in stereotypes like the ones covered in this study, and hugely
unfair rules and effects.
media has had a significant role in developing the stereotypes.

1. Robinson, John P. and Geoffrey Godbey. "Sport, Fitness, And The Gender Gap".
Leisure Sciences, vol 15, no. 4, 1993, pp. 291-307. Informa UK Limited,
doi:10.1080/01490409309513208.
2. Eyler, Amy A. et al. "Environmental, Policy, And Cultural Factors Related To
Physical Activity In A Diverse Sample Of Women: The Women's Cardiovascular
Health Network Project-Summary And Discussion". Women & Health, vol 36,
no. 2, 2002, pp. 121-132. Informa UK Limited, doi:10.1300/j013v36n02_09.
3. http://www.dailymail.co.uk/health/article-2815893/Scared-judged-gym-notNew-study-finds-75-women-want-exercise-don-t-fearthink.html#ixzz4OaytSMfE
4. http://www.teenvogue.com/story/sexist-stereotypes-performance-soccerstudy-females-teenagers
5. https://www1.udel.edu/comm245/readings/GenderedMedia.pdf
6. http://ec.europa.eu/justice/genderequality/files/opinions_advisory_committee/2010_12_opinion_on_breaking_ge
nder_stereotypes_in_the_media_en.pdf