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    Naab Style Guide: Standard Logo Color Palette

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    Jessica Mason
    The NAAB Style Guide provides guidelines for proper usage of the NAAB logo and brand identity including: 1) The standard Pantone colors and hex/CMYK values that define the logo colors. 2) Requirements that the ® trademark symbol must always be visible and readable when using the logo and appropriate clear spacing is needed around the logo. 3) Examples of improper logo usage such as adjusting colors, using it on similarly colored backgrounds, switching colors, stretching or distorting the logo shape or changing spacing.

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    Naab Style Guide: Standard Logo Color Palette

    Uploaded by

    Jessica Mason
    60 views4 pages
    The NAAB Style Guide provides guidelines for proper usage of the NAAB logo and brand identity including: 1) The standard Pantone colors and hex/CMYK values that define the logo colors. 2) Requirements that the ® trademark symbol must always be visible and readable when using the logo and appropriate clear spacing is needed around the logo. 3) Examples of improper logo usage such as adjusting colors, using it on similarly colored backgrounds, switching colors, stretching or distorting the logo shape or changing spacing.

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    Logo was made into a vector file, choosing the logo requirements, color palette and font usage.

    Original Title

    NAAB Style Guide

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    The NAAB Style Guide provides guidelines for proper usage of the NAAB logo and brand identity including: 1) The standard Pantone colors and hex/CMYK values that define the logo colors. 2) Requirements that the ® trademark symbol must always be visible and readable when using the logo and appropriate clear spacing is needed around the logo. 3) Examples of improper logo usage such as adjusting colors, using it on similarly colored backgrounds, switching colors, stretching or distorting the logo shape or changing spacing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    60 views4 pages

    Naab Style Guide: Standard Logo Color Palette

    Uploaded by

    Jessica Mason
    The NAAB Style Guide provides guidelines for proper usage of the NAAB logo and brand identity including: 1) The standard Pantone colors and hex/CMYK values that define the logo colors. 2) Requirements that the ® trademark symbol must always be visible and readable when using the logo and appropriate clear spacing is needed around the logo. 3) Examples of improper logo usage such as adjusting colors, using it on similarly colored backgrounds, switching colors, stretching or distorting the logo shape or changing spacing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 4

    NAAB Style Guide

    Standard Logo

    Color Palette

    Pantone 5743 C

    Reverse Logo

    Hex
    #2E4117

    CMYK
    C - 54
    M - 24
    Y - 86
    K - 73

    RGB
    R - 46
    G - 65
    B - 23

    Grayscale Logo
    Pantone 7545 C
    Hex
    #3D5567

    CMYK
    C - 58
    M - 32
    Y - 18
    K - 54

    RGB
    R - 61
    G - 85
    B - 103

    NAAB Style Guide

    Trademark Symbol
    The trademark symbol as determined by NAAB must always be visible and readable. You may not
    remove or conceal the symbol in the NAAB Logo.

    Clear Space
    There should be an appropriate clear spacing around the logo.

    Improper Logo Usage


    Never adjust from the color palette.

    Never use the design on similarly-colored backgrounds.

    Never switch the colors.

    Never stretch or distort the logo.

    Do not change spacing, alingment or relative locations of the design.

    NAAB Typeface

    Trade Gothic LT Std Bold Condensed No. 20


    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    abcdefghijklmnopqrstuvwxyz
    1234567890!?.,;
    Only used for branding.

    Helvetica Bold
    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    abcdefghijklmnopqrstuvwxyz
    1234567890!?.,;
    Headlines. Highlighting key words of phrases, 16pt and above.
    Use of Helvetica Bold Oblique when needed.

    Helvetica Regular
    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    abcdefghijklmnopqrstuvwxyz
    1234567890!?.,;
    Body copy, 10pt - 12pt.

    Helvetica Light
    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    abcdefghijklmnopqrstuvwxyz
    1234567890!?.,;
    Small text, below 8pt.
    Use of Helvetica Light Oblique when needed.

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