Worksheet 7: Gimmicks and Catchphrases

Aim: To explore the importance of gimmicks and catchphrases.

Who said?
You are the weakest link. Goodbye? Anne Robinson
Would you like to phone a friend, ask the audience or 50/50? - Chris Tarrant
Ive started so Ill finish - John Humphrys
Start the Clock Whats the scores on the doors? Jim Davidson
They think its all over it is now. Nick Hancock
Is that your final answer? Chris Tarrant
Tell us your name and where you come from Cilla Black
Can I have a P please Bob? Bob Holness

What is the appeal of catchphrases?

A catchphrase is a phrase or expression recognised by normally the host
repeating it several times throughout the show. Some become the de facto or
literal "trademark" of the host or character with who they originated as, and
can be instrumental in the typecasting of a particular actor or actress.
What is the gimmick?
A gimmick is a original device or idea designed primarily to attract attention or
increase views or profit often with little intrinsic value. It is a unique or quirky
feature designed to make a product or service "stand out" from its
competitors. Product gimmicks are sometimes considered mere novelties, and
tangential to the product's functioning. Gimmicks are occasionally viewed
negatively, but some seemingly trivial gimmicks of the past have evolved into
useful, permanent features.

Come up with a gimmick

McDonald's Happy Meal toys can be regarded as gimmicks designed to sell
more meals.
What does a gimmick do and why is it necessary?

An ingenious or novel device, scheme, or stratagem, especially one designed

to attract attention or increase appeal. A concealed, usually devious aspect or
feature of something, as a plan or deal: An offer that good must have a
gimmick in it somewhere.