KURL-ON

kurlons journey is a fine lesson in entrepreneurship. During a visit to Germany,

Ramesh Pai discovered that high-end motor car seats used rubberized coconutcoir fibre manufactured from Sri Lankan base material. He knew that India was one
of the largest producers of coconut in the world and so, he rightly assumed, there was a
new business to be pioneered. Charged with this thought, he returned home to start his
journey of discovering how best he could take advantage of the coir husk India
produced. He found that coconut coir was being used only by the cottage industry
to manufacture retted fabric. From here his idea took shape and become the
predecessor to Kurlon Karnataka Consumer Products Limited was formed in
1962.
He brought in Austrian technology to extract fibre from the husk and curl it into
ropes. A slew of opportunities opened up upon this craft. Rather than restrict himself
to mattresses he also developed an ancillary range of products such as cushions
and mats. In 2004 it ventured beyond providing just a better sleep experience and
extended its product range into the home comfort segment.
Kurlon Today
The company has evolved and now manufactures mattresses in 126 different
configurations. Pan-India they have partnered with a dealer network comprising
more than 7000 dealers, 70 branch and stock points and 9 strategically located
manufacturing facilities across Karnataka, Orissa, Madhya Pradesh, Uttaranchal
and Gujarat. With state-of-the-art technology, these factors will continue to
improve the level of standards in the mattress industry and serve the growing
Indian population.

Awards
Behind the triumphs at Kurlon over the years, there has been a series of awards,
accolades and recognition the brand has received. These awards include the
acknowledgment of its stellar role from institutions like the Coir Board, Readers Digest,
the National Safety Council and several other distinctions. For the past sixteen years
Kurlon has won the Coir Board of Indias awards for Outstanding Performance in
Export of Rubberized Coir Products, the Development of the Domestic Market for
Rubberized Coir and the award for being consistently the countrys largest
manufacturer. In 2014, the company bagged the ShreshthaSuraksha Puraskar
award from the National Safety Council of India in recognition of developing and
implementing highly effective management systems and procedures and achieving
outstanding performance in occupational health and safety.

PRODUCTS
1.MATTRESS
Spring
Foam
Rubberized coir
Therapeutic
2.Home Accessories
Sofas
Living room
Pillows
Bed sheets
Kurlon Launches its New Range of Mattresses Using
Kurlopedic Technology
Kurlon, Indias largest selling mattress brand, has brought out its
latest innovation Kurlopedic Technology and launched new
range of mattresses. All existing products from Kurlon have been
upgraded and infused with the Kurlopedic innovation and are
available now with the benefit of this latest technology. The
launch took place in Delhi & Lucknow.

Segmentation and targeting

Economy seekers price is more important
Comfort seekers comfort is more
important
Value seekers value is more important
Additional attributes orthopedic buyers

Company overview
Kurlon Limited develops and manufactures mattresses. The
company offers spring, foam, rubberized coir, and therapeutic
mattresses; and home accessories, such as sofas, living room
products, pillows, and bed sheets. It provides its products through a
network of dealers. The company was formerly known as Karnataka
Consumer Products Limited and changed its name to Kurlon Limited
in 1995. Kurlon Limited was founded in 1962 and is based in
Bengaluru, India. It has manufacturing facilities in Karnataka,
Orissa, Madhya Pradesh, Uttaranchal, and Gujarat.
Kurlon is an India-based company which sells mattresses under the
brand Kurl-on. The company is engaged in the manufacturing of
rubberized coir mattresses, spring mattresses foam and foam
products, furniture and home furnishings.

Mr. K. Madhavan
President
G. Sivaram
Chief Marketing Office

Competitor

Sheela foam pvt.ltd

Duroflex pvt.ltd
Tirupati coirs pvt.ltd (Coirfit mattress
Spring air bedding company India.ltd
Springwel mattresses pvt.ltd
King koil sleepsystems pvt.ltd

Recently updated profiles at this company

Sudhakar Pai
Managing Director
Isha Narad
Marketing Executive
Harish Pai
Asst.General Manager
Ysa Rao
Vice President(Materials)
Ravi Sahgal
Executive Vice President and Business Head
Rajesh Dn
Manager - Training
Ashok Satyamurthy
Chief Financial Officer
Vishal Aneja
Head of Marketing
Syed Mubbashir
Key Accounts Manager - Institutional Sales
Ravi Kotla
Marketing Manager