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Borowski Vol III No II
Borowski Vol III No II
CATCHING POKMON
OR PROMOTIONS?
AUGMENTED REALITY AND THE FUTURE OF MARKETING
By Sarah Wallin
Among an array of news stories
ranging from politics and police shootings to the Rio Olympics, an app called
Pokmon GO somehow made its way
to explode in mass media this summer.
Using augmented reality (A.R.), Pokmon GO prompts its players, or
trainers, to catch, collect and battle
Pokmon creatures that can be found
in real-world locations.
According to the New York Times:
Pokmon GO represents one of those moments when a new technology - in this
case, augmented reality or A.R., which
fuses digital technology with the physical
world breaks through from a niche toy
for early adopters to something bigger.
FACULTY
PROFILE
Lion.
Commemorating the
15th Anniversary of the Terrorist
Attacks of September 11, 2001
Book Review
How to Win Friends and Influence People
By Dale Carnegie
Review by Alyssa J Freitas
There are few professional and personal development books that maintain
their relevance and are lauded for their
wisdom for years after publishing.
Think and Grow Rich, comes to mind,
as well as The 7 Habits of Highly Effective People, but the one that has transformed the lives of many (myself included!) and has shaped a series of
courses is How to Win Friends and
Influence People by Dale Carnegie.
Carnegie, born into poverty in Missouri, believed that being able to effectively interact with people is the key to
happiness and success. Evidenced by
the widespread success of his training
and books, it is clear that others have
come to this same realization.
Carnegies most famous and celebrated book from 1936 is broken into
six parts, taking you from learning the
Bloomberg Businessweek 2016 Ranks TCNJ School of Business #1 in NJ, #35 in Nation, Undergraduate Business School Programs
September
SEPTEMBER 1, 2016
Symptoms: Exhaustion, Feeling Overwhelmed, Depression
Address the root cause by tracking your time
Decrease the time you spend on draining activities
Increase the time on replenishing tasks and activities
Right
KB: While it is true that America is
growing older, our immigration policy
must not revolve primarily around the
long-term goal of replenishing the
workforce. National security should
instead be of utmost concern. A porous border could spell direct entry for
terrorists.
Mr. Trump has stated, Send criminal aliens home. Welcome those who
embrace our way of life. We cannot
reward illegal behavior by any means.
Rules and laws must be enforced, toward citizen and immigrant alike.
Contact us: bbl@tcnj.edu
Legality
Left
Right
Right
KB:
The objective of a wall is to enforce
the existing immigration laws.
A wall would not completely stop
trade. Could it delay freight transport?
Possibly, but logistical issues should
not be of heightened concern. Supply
chains, and businesses in general, will
adapt, as they do frequently due to a
plethora of other issues. According to
Trumps plan, the increase of visa fees
and port fees will finance the construction.
CONTACT:
STAFF:
Editor-in-Chief
Kristen Borowski, 17
Assistant Editor
Alyssa J Freitas, 17
Copy Editor
bbl@tcnj.edu
Contributors
Sarah Wallin, 17
Paul Mulholland, 18
JoAnna DiCicco, 17
Carolyn Previti, 18
Emily Johnson, 17
Jonathan Sheridan, 17
Kristen Townend, 19
ADVISORS:
Patty Karlowitsch, Communications Specialist,
TCNJ School of Business
Jean Brechman, Ph.D. Assistant Professor, Marketing
Karl Peterson, Adjunct Professor, Management
No t e: Th e o pi ni o ns e xpr es s ed i n T h e B ul l, B ea r &
Lion a r e t h o s e o f t h e wr i t er s
a nd d o no t i m pl y end o r s e m ent by t h e ne ws pa p er .
ECONOMICS
Roger Moore, Ph.D.
STATISTICS
David W. Letcher, Ph.D.
INNOVATION & ETHICS
Kevin H. Michels, J.D.
Thank you to our Advisors and Faculty Advisory Panel for topic ideas, fact-checking, and guidance.
Bloomberg Businessweek 2016 Ranks TCNJ School of Business #1 in NJ, #35 in Nation, Undergraduate Business School Programs
www.bbltcnj.weebly.com