What should be Schmalls decision in January 2009?

1. It appears as if the focus on customer engagement has stalled.

2. It would be prudent to give special attention to the population of Brazil
with higher spending power, unaffected by the financial crisis. An increase
in demand from this segment might ameliorate the situation of unsold
production.
3. An analysis including both industry wide best practices and of
Volkswagens internal processes should be undertaken, so that
preventable problems like that of the unutilized inventory can be
minimized.
4. The above mentioned points are to be implemented in addition to the
wide-ranging change measures initiated before the crisis.