Perceptual Map Template w/ Step by Step

Step 1:Enter title of your map: Market For Product ABC

Step 2:

Enter horizontal axis

Left side label: Poor Quality
Right side label: High Quality
Enter vertical axis
Bottom label: Low Cost
Top label: High Cost

Step 3:

Market For Product ABC

High Co s t

H ig h Q u a lit y

P o o r Q u a lit y

Preview (click "Map" tab for full version):

Lo w Co s t

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/ Step by Step Instructions (Change All Orange Text)

Step Enter list of items to compare (e.g. products, competitors,
4: etc.)
Horizontal Axis
Vertical Axis
Circle Size
List Items to Compare Below:
Product A

1
Poor Quality
5 Directly between
10
High Quality
10

Low Cost
Directly between
High Cost
4.0

Small
Medium
Large
3

Market For Product ABC

High Cost

Poor Quality

High Quality

Low Cost