Syllabus - Business Policy

DETAILED TEACHING SYLLABUS (DTS) AND INSTRUCTORS GUIDE (IGS)
PHILOSOPHY
The PHILIPPINE COLLEGE OF SCIENCE AND TECHNOLOGY is committed to the pursuit of excellence relative to students professional growth and development.
VISION
PHILIPPINE COLLEGE OF SCIENCE AND TECHNOLOGY envisions producing quality graduates fully equipped with knowledge, attitudes, values, and skills and who are globally competitive in their chosen
profession ever ready to render quality services.
MISSION STATEMENT
PHILIPPINE COLLEGE OF SCIENCE AND TECHNOLOGY provides quality education to every student through a well-balanced research oriented learning environment that develops critical and creative
thinking for maximum development of individuals talents and capabilities.
INSTITUTIONAL OBJECTIVES
In pursuit of its Vision and Mission, PHILIPPINE COLLEGE OF SCIENCE AND TECHNOLOGY will achieve the following:
1.
Provide programs and activities that will enhance the development of the students physically, intellectually, culturally, emotionally, socially, spiritually and morally.
2. Provide college education opportunities to poor but deserving students through the PHILIPPINE COLLEGE OF SCIENCE AND TECHNOLOGY scholarship grants.
3. Train students with globally competitive technical skills that will make them competent and capable of handling challenges in life.
4. Provide manpower needs of the country with professionally qualified graduates imbued with dignity and high moral values who are mature, productive, self-reliant, responsible and selfdisciplined citizens.
SPECIAL OBJECTIVES
To provide the country with globally competitive and professionally licensed graduates as integral part of the total manpower needed for the economic development in the national and international
levels.
Issue Date
June
2014
Revision
Status
Revision Date
16,
Prepared by:
MARY RUTH P. DE GUZMAN, CPA, RN
Instructor
Reviewed by:
ORLANDO B. CONDE, MBA
Department Head
Recommended by:
ELSE MARIE VILLANUEVA,CPA, RN
College Dean
Approved by:
ENGR. RAUL GIRONELLA, Sr.
VP for Academic Affairs
Page 1 of 18
COLLEGE OF ACCOUNTANCY AND BUSINESS PROGRAMS

MISSION STATEMENT
The Philippine College of Science and Technology, College of Accountancy and Business Programs provides excellent training in business education in a highly competitive world.
GENERAL OBJECTIVES
1.
To develop, implement, evaluate and continually improve programs of business education that enhances administrative competence and entrepreneurial abilities;
2. To develop the professional and technical proficiency of business education students so they can become effective leaders in their chosen careers.
SPECIFIC OBJECTIVES
The above goal will be achieved through the following specific objectives:
1.
To provide students with basic concepts of economics, finance, management, marketing, and business law;
2. To apply these concepts in business and related professions;
3. To inculcate social responsibilities in business;
4. To develop entrepreneurial potential of students;
5. To update students with emerging business trends in consonance with information age.
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION-MARKETING

PROGRAM OUTCOMES (Based from CHED CMO 39, Series 2006)
The Marketing Management Program prepares the students to be responsive to the total environment by providing technical skills and competencies in the areas of marketing. Theory is blended with
practicum activities to give the students a broad and enriched base for career in marketing.
The objectives of the program are:
1.
Help the students to seek employment and entry level jobs or positions of responsibility as marketing manager, marketing executive or marketing director.
2. Guide the students in organizing or managing entrepreneurial activities if they decide to be self-employed.
3. Equip students with knowledge of the principles and concepts of marketing.
4. Prepare students to pursue a teaching career or graduate studies in business.
The graduates of the BSBA program shall have the knowledge and competencies necessary to perform the following:
a. Convey ideas clearly both oral and written in English.
b. Prepare, analyze, and evaluate reports, proposals and concept papers.
c. Demonstrate the values of fairness, transparency, accountability, hard work, honesty, patience, diligence, innovativeness and risk taking.
d. Apply the principles of the different forms of communication.
e. Develop the ability to access, retrieve and disseminate information using IT.
f. Perform quality work.
Page 2 of 18
g.
h.
i.
j.
k.
l.
m.
n.
Understand the concepts and principles of good interpersonal relations.

Develop a wholesome personality.
Participate actively in business associations and comply with their policies and obligations.
Demonstrate leadership qualities, civic-mindedness and responsible citizenship.
Conduct environmental scanning.
Conduct feasibility study and other business research/plan.
Explain the concepts, approaches, and techniques of environmental conservation.
Know and understand the countrys national development thrusts, concerns and socio-economic indicators
COURSE TITLE
CREDIT UNIT(S)
Strategic Management
3
COURSE CODE
COURSE
PREREQUISITE
REQUISITE
MGT232
/
CO-
COURSE DESCRIPTION
This course focuses on integrating management, marketing, finance/accounting, production/operations, research and development, and information systems to achieve organizational success. It is to
exploit and create new and different opportunities for tomorrow; long-range planning, in contrast, tries to optimize for tomorrow the trends of today.
STCW
REFERENCE
STCW
COMPETENCE
COURSE INTENDED LEARNING OUTCOMES (CILOS)
After completing this course, STUDENTS SHOULD BE ABLE TO:
1.
Describe the strategic-management process.
2. Discuss the nature of strategy formulation, implementation, and evaluation activities.
3.
4.
Define and give examples of key terms in strategic management.

Promotes interest in a deeper understanding in strategic management.
CHECK-UP PERIOD
Page 3 of 18
TIME
ALLOTMENT
(Weeks)
Week 1-3
STCW KUP
CONTENT/TOPIC
Orientation
1.Vision, Mission, Goals
2.Grading System
INTENDED
LEARNING
OUTCOMES
(ILOs)
State and apply the meaning
SUGGESTED TEACHING /
LEARNING ACTIVITIES
(TLAs)
List the dos and donts as to
of SMART.
school policy.
List and discuss the rules
Set the rules, principles of
and
standard of the school and
regulations
of
the
school inside and outside
3.Code of discipline
the school premises.

Discuss
and
grading
system
the department.
REFERENCES
EQUIPMENTS
AND
ASSESSMENT TASKS
(ATs)
PHILCST
STUDENT
HANDBOOK
Illustration as to the
analyze
of
the
computation of grades: rate
the
allocated to assignments,
school.
recitations, quizzes and
Produce humane individuals
periodic exams.
& communities in the face of
Group discussion as to the
rapid change.
attainment of SMART.
Produce
thoughtful
graduates imbued with:

*values
reflective
humanist
of
orientation;
fundamental
respect
for
others as human beings with

intrinsic
rights,
cultural
rootedness, an avocation to
serve
1.
The
Nature
Management
1.1
What
of
is
Strategic
Strategic
Management?
1.1.1 Defining Strategic
*analytical & problem solving

skills
*ability to think through the
ethical & social implications
Page 4 of 18
Management;
Stages of Strategic
Management; Integrating Intuition
of a given course of action.
and Analysis; Adapting to Change.

1.2
Key Terms in Strategic
*competency
to
continuously
throughout
Management
1.2.1 Competitive Advantage;
life-that will enable them to
Strategists;
complex, rapidly changing &
Vision
and
Statements;
Opportunities
Internal
and
Mission
Objectives;
engaging their community &
Long-term
Benefits
of
Management
1.4.1
Financial
Nonfinancial Benefits
1.5 Why Some Firms
globalized
the
world
nations
while
development
issues and concern.
Annual
Objectives; Policies
1.3
The Strategic-Management
Model
1.4
in
External
and
Strategies;
meaningfully
Threats;
Strengths
Weaknesses;
live
learn
Compare and contrast the

strategy formulation versus
topics regarding strategic
Benefits;
strategy implementation.
management.
Explain how and why firms
Students are asked to
are
answer some Questions
Do
No
1.8
Comparing Business
and
today
networking
using
sites
in
Strategic
Strategic
Strategic Planning
1.6 Pitfalls in Strategic Planning
1.7
Guidelines for Effective
involved
Discussion of the different
activities
social
to
gain
CONCEPTS and CASES

Issue 13th edition
Read the chapter nature of
Pearson Education, Inc.
strategic
Fred R. David
topic.
versus mission statements.
roup
Additional discussion is
Discuss how relevant you

1.8.2 Assurance of Learning
mastered as seen on the
think Sun Tzus Art of War
Exercise
2. The Business Vision and Mission
2.1 What Do We Want to Become?
2.2 What is our Business?
2.2.1 Vision versus Mission; The
answers given by students on
writings are for firms today
assignments.
in developing and carrying

at the end of the chapter is
achieved
firm
end of the chapter.
Teaching Aids:
Compare and contrast the

activities
involved
in
strategy formulation versus

Whiteboard, index cards,
strategy implementation.
white board pen
The Multiple Choice portion
out a strategic plan.

a
and
Check-up Recitation #1-
offered on areas not yet
how
management
answer the questions at the
assigned in advance during
Compare and contrast vision
Explain
Check-up Assignment #1-
discussion and after each
competitive advantage.
Military Strategy
1.8.1 The Cohesion Case: Adidas
Process of Developing Vision and
Management:
can
sustained
answered by students on
paper and checked.
Check-up Quiz #1Explain how and why firms
Page 5 of 18
Mission Statements.
2.3 Importance(Benefits) of Vision
and Mission Statements

2.3.1 A Resolution of Divergent
List six strategies that you
Views
2.4
Characteristics of Mission
know personally.
List four financial and four
nonfinancial benefits of a
Customer
planning.
Mission
are
firm engaging in strategic
read the chapter in advance.
networking
The questions are also
Differentiate
Satements
strategy
business
and
using
sites
social
to
gain
as a result of their advance

reading.
Check-up Assignment #2-
Compare and contrast vision
are also assigned in advance
Statement Components.
2.5 Writing and Evaluating Mission
today
assigned for them to answer
Statement
2.4.1 A Declaration of Attitude; A
Orientation;
The students are assigned to
versus mission statements.
to be answered.
military
strategy.
Check-up Recitation #2. Discuss how relevant you

think Sun Tzus Art of War
writings are for firms today
in developing and carrying
out a strategic plan
Explain how and why could

the process of developing a
vision and mission statement
vary across countries.
Explain
the
significance
meaning
of
reconciliatory
developing
the

topics regarding business
vision and mission.
and
term
in
mission
statement.
List some mission statement
components. Give an example
of each component for your

Strategic
Management:
CONCEPTS and CASES
how
firm
achieved
Fred R. David
can
sustained
List six strategies that you

know personally.
topic.
List four financial and four

nonfinancial benefits of a
firm engaging in strategic

Explain
Issue 13th edition
Check-up Quiz #2-
Teaching Aids:
planning.
Differentiate
business
Page 6 of 18
college or university.
Construct
vision
assignments.
and
mission statement.
strategy
white board pen
and
military
strategy.
CHECK UP EXAMINATION
paper and checked.

Explain how and why could
the process of developing a
vision and mission statement
vary across countries.
reading.
Explain
the
significance
meaning
of
the
and
term
reconciliatory in developing
to be answered.
mission statement.
List some mission statement
components. Give an example
of each component for your
college or university.
Construct
vision
and
mission statement.
PRELIMINARY PERIOD
TIME
STCW KUP
ALLOTMEN
CONTENTS/TOPICS
INTENDED LEARNING
OUTCOMES
LEARNING ACTIVITIES
REFERENCES AND
EQUIPMENTS
ASSESSMENT TASKS
(ATs)
Page 7 of 18
T
(Weeks)
Week 4-6
3. The External Assessment

3.1 The Nature of an External Audit
3.1.1 Key External Forces; The
Process of Performing an External
(ILOs)
(TLAs)
List the key external forces
that
topics external assessment.
CONCEPTS and CASES
Issue 13th edition

give
rise
to
opportunities and threats.
Audit
3.2
The Industrial Organization
Assess why you agree or do
(I/O) View
3.3 Economic Forces
3.4 Social, Cultural, Demographic,
not
theorists.
and Natural Environment Forces

3.5
Political, Governmental, and
Legal Forces
3.6 Technological Forces
3.7 Competitive Forces
3.7.1
Competitive
Intelligence
Programs; Market Commonality and
Resource Similarity
3.8 Competitive Analysis: Porters
Five-Forces Model
3.9
Sources
Information
3.10
Forecasting
of
External
Tools
and
Techniques
3.11 Industry Analysis: The External
Factor
3.12 Evaluation (EFE) Matrix
3.13 The Competitive Profile Matrix
(CPM)
4. The External Assessment
4.1 The Nature of an External Audit
4.1.1. Key Internal Forces; The
Process of Performing an Internal
Audit
agree
with
I/O
Discuss the pros and cons

of
gathering
assimilating
and
competitive
intelligence.
Identify
Management:
an
industry
in
topic.
suppliers
id
the
important
factor
the
gathering
Teaching Aids:
white board pen
competitive
to
Discuss the pros and cons of

and
assimilating
competitive intelligence.
among
of
rise
opportunities and threats.
gathering
ethics
give
not agree with I/O theorists.
most
Porters variable.
that
.Assess why you agree or do
on assignments.
List the key external forces
Preliminary Recitation #1
answers given by students
Preliminary Assignment #1
Fred R. David
which bargaining power of
Illustrate
Strategic
paper and checked.
Preliminary Quiz #1-
The students are assigned
Identify an industry in which
intelligence and the ethics
to read the chapter in
bargaining
of cooperating with rival
advance. The questions are
suppliers
id
firms.
also assigned for them to
important
factor
answer as a result of their
Porters variable.
Compare the ratings in an

EFE Matrix with those in a
power
of
the
most
among
advance reading.
CPM in terms of meaning
and definition.

to be answered.
Illustrate
the
ethics
Page 8 of 18
of
4.2 The Resource-Based View (RBV)

4.3
Integrating Strategy and
gathering
Culture
4.4 Management
4.4.1
Planning;
cooperating with rival firms.

Organizing;
Motivating;
Controlling;
Management
Staffing;
Audit
Questions
4.5 Marketing
4.5.1 Customer
Products/Services;
Checklist
Preliminary Recitation #2-
of
Selling
Product
Service
Planning;
Distribution;
Marketing
Pricing;
Research;
Audit Checklist of Questions.

4.6 Finance/Accounting
4.6.1 Finance/Accounting Functions;
Basic Types of Financial Ratios;
Finance/Accounting Audit Checklist
4.7 Production Operations
4.8 Research and Development
4.9
Management Information
Systems
4.9.1 Strategic-Planning Software;
Management Information Systems
Management:
CONCEPTS and CASES
and
Cost/ Benefit Analysis; Marketing
Audit
intelligence and the ethics of
Strategic
Analysis;
competitive
Issue 13th edition

List
some
specific
characteristics
of
advertisements in a global
economic recession.
Describe
Singapore

topics regarding of the
nature of an external audit.
as a

Explain breakeven analysis

graphs
that
topic.
given: 1) a change in price 2)
change
in
advertising
expenditures
and
3)
change in labor costs.

Asses
why
is
on assignments.
Preliminary Quiz #2some
specific
characteristics
of
economic recession.
Teaching Aids:
white board pen
Describe Singapore as a place

to locate a business or begin
doing business.

strategic planning concept.
paper and checked.
Illustrate
the
definition.
breakeven
analysis such an important
functions
CPM in terms of meaning and
advertisements in a global
shoe changes in breakeven
EFE Matrix with those in a
List
begin doing business.
three
Fred R. David
place to locate a business or
using
Compare the ratings in an
basic
of
production/operations in a
PRELIMARY
Page 9 of 18
large
manufacturing
EXAMINATION
company and why are these
factors
advance reading.
Explain
Management audit.
changes in breakeven given:
1) a change in price 2) a
Explain Bench marketing.
to be answered.
change
important
internal
in
an
strategic
breakeven
analysis
using three graphs that shoe
in
advertising
expenditures and 3) a change

in labor costs.
Asses
why
is
breakeven
analysis such an important

strategic planning concept.
Illustrate the basic functions
of production/operations in a
large manufacturing company
and why are these factors
important
in
an
internal
strategic Management audit.

Explain Bench marketing.
Page 10 of 18
MIDTERM PERIOD
TIME
ALLOTMENT
(Weeks)
STCW KUP
CONTENTS/TOPICS
5. Strategies
5.1 Long Term Objectives
5.1.1 The Nature of Long-Term
Week 7-12
Objectives;
Financial
versus
Strategic Objectives
5.2 The Balanced Scorecard
5.3 Types of Strategies
5.4 Integration Strategies
5.5 Intensive Strategies
5.5.1.
Market
Penetration;
Market
Development;
Product
Development
5.6 Diversifications Strategies
5.7 Defensive Strategies
5.8
Michael Porters Five
Generic Strategies
5.9
Means
for
Achieving
Strategies
5.10 Strategic Management in
Nonprofit
and
Governmental
Organizations
5.11 Strategic Management in
Small Firms
6. Strategy Analysis And Choice
6.1
The Nature of Strategy
Analysis and Choice
6.2 A Comprehensive StrategyFormulation Framework
6.3 The Input Stage
6.4 The Matching Stage
6.4.1 The Strength-Weaknesses-
List some characteristic of
SUGGESTED
TEACHING / LEARNING
ACTIVITIES
(TLAs)
Discussion of the
objectives and an example of
different topics regarding
each.
strategies.
Explain why you believe some
analyst
INTENDED LEARNING
OUTCOMES
(ILOs)
consider
Michel
Porters generic strategies
to be too few and too vague.
List and describe the five

types of bankruptcy.
ventures and partnerships as

a means of achieving various
strategies.
State the pros and cons of a
versus
friendly
takeover of another firm.

Identify
three
Strategic
Management:
CONCEPTS and CASES

Issue 13th edition
Fred R. David
ways
companies from outsourcing
objectives and an example

of each.
Midterm Recitation #1Explain
why
some
analyst
Michel
you
believe
consider
Porters
generic
strategies to be too few and

Teaching Aids:
too vague.
Midterm Quiz #1-
The Multiple Choice

portion at the end of the
chapter is answered by
students on paper and
country could prevent its

jobs to other countries.
on assignments.
List some characteristic of
topic.
ASSESSMENT TASKS
(ATs)
Midterm Assignment #1-
Differentiate between joint
hostile
REFERENCES AND
EQUIPMENTS
checked.
white board pen, projector,

laptop
List and describe the five

types of bankruptcy.

advance reading.
Midterm Assignment #2Differentiate between joint

ventures and partnerships
as a means of achieving
Page 11 of 18
Opportunities-Threats(SMOT)
The Multiple Choice
Matrix; The Strategic Position
portion are also assigned
and
in advance to be answered.
Action
Evaluation(SPACE)
Matrix; The Boston Consulting

Group
(BCG)
Matrix;
The Grand Strategy Matrix

6.5 The Decision Stage
6.6 Cultural Aspects of Strategy
Choice
6.7 The Politics of Strategy
Choice
6.8 Government Issues
7.
Implementing Strategies:
Management
and
Midterm Recitation #2-
The
Internal-External (IE) Matrix;
Operations
Issues
7.1
The Nature of Strategy
Implementation
7.2 Annual Objectives
7.3 Policies
7.4 Resource Allocation
7.5 Managing Conflict
7.6
Matching Structure with
Illustrate
the
strategy
formulation framework that

includes three stages and
nine analytical tools.
Construct an example SPACE
matrix for a global company
that you are familiar with.
Include two factors for each
of the four axes (SP, IP, SP
and CP).
Discuss the limitations of a
BCG
analysis
limitations
of
and
a
the
SPACE
analysis.
The Divisional Structure; The
director
Structure;
The
Matrix
Structure; Some Dos and Donts

in
Developing
Charts
7.7
Organizational
Restructuring,
Reengineering, and E-Engineering

7.8
Productions/Operations
Concerns
When
Implementing
top
eight
board
duties
responsibilities
given
of
and
in
Table 6-8.
after BCG and IE analysis

be
strategy analysis and
State the pros and cons of a

hostile
versus
friendly
takeover of another firm.

topic.
Midterm Quiz #2Identify
three
ways
country could prevent its

companies from outsourcing
jobs to other countries.

Midterm Assignment #3Read strategic management
The Multiple Choice
in
governmental organizations
and answer the questions at
the end of the chapter.
non
profit
and
checked.
Explain why a before and

can
on assignments.
List in order of importance

the
Discussion of the
choice.
Strategy
7.6.1 The Functional Structure;
Strategic Business Unit (SBU)
various strategies.
so
useful
in
presenting a strategic plan

for consideration.
Midterm Quiz #3The students are assigned

Identify
business strategies.

16
types
of
Discuss Porters five generic
advance reading.
Page 12 of 18
Strategies
7.9 Human Resource Concerns
List the five major benefits
The Multiple Choice
of
When Implementing Strategies
defined annual objectives.
firm
having
clearly
strategies.
Discuss
the
balanced
scorecard
Draw and label functional,

divisional, strategic business
organizational chart.
Discussion of the
Describe five ways a firm
implementing strategies in
could link performance and
management and
pay to strategies.
operations issues.
Compare
and
contrast
restructuring
and
reengineering.
Discuss
the
ESOPs,
culture

glass
ceiling,
organizational
in
your
country
versus United States.

Define policies. Give four
example of policies for a
bank.
Explain why it is so important
to link performance and pay
to strategies.
List four benefits of having
a diverse workforce.

topic.
on assignments.
The Multiple Choice
MIDTERM EXAMINATION
Explain how to develop a
SWOT
Matrix,
SPACE
MATRIX, BCG Matrix, IE

Matrix, and QSPM.
Explain
why
implementation
difficult
strategy
is
than
more
strategy
formulation.
Compare
and
restructuring
contrast
and
reengineering.
Describe the glass ceiling in
the United States.

checked.
Page 13 of 18
advance reading.
The Multiple Choice
SEMI-FINAL PERIOD
TIME
ALLOTMEN
STCW KUP
T
(Weeks)
Week 13-15
INTENDED LEARNING
OUTCOMES
(ILOs)
CONTENTS/TOPICS
8.
Implementing Strategies:
List
and
explain
LEARNING ACTIVITIES
(TLAs)
the
Strategic
topics regarding of the
CONCEPTS and CASES
Marketing,
advantages
Finance/Accounting, R&d, and
disadvantages of using debt
implementation of
MIS Issues
8.1 The Nature of Strategy
versus equity as a means of
strategies in marketing,
raising capital.
finance/accounting, R&d,
Implementation
8.2 Market Segmentation
8.3 Product Positioning
8.4
Finance/Accounting
Issues
8.5 Acquiring
Capital
to
Implement Strategies
8.5.1. New Source of Funding;
Projected
Financial
Statements;
Projected
Explain
relevant
how
do
versus
important
you
or
believe

of goodwill and intangibles.

Differentiate
between
capital surplus and additional
for
paid in capital on a balance
Inc;
Financial
Management:
Issue 13th edition
ASSESSMENT TASKS
(ATs)
Semi-Final Assignment #1
List
and
explain
advantages

Fred R. David
the
versus
disadvantages of using debt

versus equity as a means of
raising capital.
is for organization today.
Financial Statement Analysis

Mattel,
and MIS issues.
purposed-based marketing
Define and give an example
REFERENCES AND
EQUIPMENTS
Teaching Aids:
Semi-Final Recitation #1-

topic.
Explain how important or

Whiteboard,
index
cards, white board pen
relevant
do
you
believe
purposed-based marketing
is for organization today.
Page 14 of 18
Budgets;
Evaluating
the
Worth of a Business; Deciding
sheet.
Whether to Go Public
9.
Strategy
Review,
Explain the benefits of a
Evaluation and Control

9.1 The Nature of Strategy
positioning map.
before-and-after
product-
on assignments.
Evaluation
9.2
A Strategy-Evaluation
paper and checked.
Framework
9.3 The Balanced Scorecard
9.4
Published Sources of
Strategy-Evaluation
Information
9.5
Characteristic
Discuss
the
accounting
of an
Effective Evaluation System

9.6 Contingency Planning
9.7 Auditing
nature
and
implications of the upcoming

switch
from
GAAP to IFRS in the United

States.
State
an
example
of
consonance other than the

one provided by Rumelt in

advance reading.
to be answered.
Semi-Final Quiz #1Define and give an example

of goodwill and intangibles.
Semi-Final Assignment #2
Differentiate
capital
between
surplus
additional paid in capital on

a balance sheet
Semi-Final Recitation #2Explain the benefits of a
before-and-after
the chapter.
positioning map.
Explain how often should an
SEMI-FINAL
organizations vision/mission
be
changed
in
strategy
light
of
evaluation
activities.
some
financial
ratios
important
useful
in
evaluating a firms strategies
product-
EXAMINATION
Explain how often should an
organizations vision/mission
be
Identify
and
changed
in
strategy
light
of
evaluation
activities.
Identify
some
important
financial
ratios
useful
evaluating
in
firms
strategies
Page 15 of 18
FINAL PERIOD
TIME
ALLOTMEN
T
(Weeks)
Week 1618
STCW KUP
INTENDED LEARNING
OUTCOMES
(ILOs)
CONTENTS/TOPICS
10.
LEARNING ACTIVITIES
(TLAs)
Business Ethics/Social
List six desired results of
Responsibility/ Environmental
ethics training programs in
topics
Sustainability
10.1 Business Ethics
10.2 Social Responsibility
10.2.1 Social Policy; Social
terms
ethics, social responsibility
Policies on Retirement
10.3
Environmental
Sustainability
11.
Global/International
Issues
11.1
Multinational
Organizations
11.2
Advantages
Disadvantages
International Operations
11.3 The Global Challenge
and
of
of
recommended
business
ethics
policies/procedures
in
the
firm.
Discuss

regarding
and
business
environmental
sustainability.
bribery
and
the
EMS under ISO 14001.

topic.
retirement differ in various
countries around the world.
Explain
why
patterns
consumption
are
becoming
similar worldwide and what

assignments.
the strategic implications of
this trend are.
Identify
the
major
differences between U.S and
paper and checked.
multinational operations that
affect
management.
strategic
Strategic
Management:
CONCEPTS and CASES

Issue 13th edition
Fred R. David
major requirements of an
Explain how social policies on
REFERENCES AND
EQUIPMENTS

ASSESSMENT TASKS
(ATs)
Final Assignment #1List six desired results of
ethics training programs in
terms
of
recommended
business
ethics
policies/procedures in the
firm
Final Recitation #1-
Teaching Aids:
Discuss
bribery
and
the
major requirements of an
EMS under ISO 14001.

white board pen
Final Quiz #1Explain how social policies on

retirement differ in various
countries around the world.
FINAL EXAMINATION
Explain
patterns
why
are
consumption
becoming
similar worldwide and what

are
the
strategic
implications of this trend.
Page 16 of 18
reading.
to be answered.
Identify
the
major
differences
between
U.S
and multinational operations

that
affect
strategic
management.
COURSE ASSESSMENT:
(Criteria for Grading)
Methods of Evaluation: Students will be evaluated according to the following:
05
Examinations (Check-Up Examination, Preliminary Examination, Mid-Term Examination, Semi-Final Examination, and Final Examination);
03
Recitations (Preliminary Recitation; Mid-Term Recitation; and Final Recitation);
10
Quizzes, and;
09
Assignments
The final course grade will be computed according to the following formula:
1. Eighty percent (80%) attendance or better,
2. Seventy five percent (75%) general average based on the grading system as follows:
a. Prelim Grade = (5%)(Assignment) + (10%)(Recitation) + (50%)(Quizzes) + (35%)[(Check-Up Exam + Prelim Exam)/2]
b. Midterm Grade = [(Prelim Grade)+ (TMG)]/2 ; Where: TMG = (5%)(Assignment) + (10%)(Recitation) + (50%)(Quizzes) + (35%)(Midterm Exam)
c. Final Grade = (Midterm Grade) + 2(TFG)]/3; Where: TFG = (5%)(Assignment)+(10%)(Recitation)+(50%)(Quizzes)+(35%)[(S-Final Exam + Final Exam)/2]
COURSE POLICIES:
(Requirements)
A.
Attendance Procedure: Attendance will be taken at the beginning of each class. Students are expected to attend every class. Students are responsible for all material covered during any
absence and assignments must be completed by the due date for credit. The absence of four or more lectures and/or labs will result in a DROPPED grade (DRP). Missed exams will require
proof of extenuating circumstances for any make-up consideration.
B.
Absence due to Illness: If you are sick, DO NOT ATTEND THE CLASS. Contact the instructor by e-mail,
assignments and complete the Laboratory Experiments.
C.
telephone, or cell phone to discuss how you will keep up with the coursework
Methods of Instruction: Methods will include lectures and demonstrations that discuss key terms, concepts and formulae of the assigned chapter. During the lecture a quiz about the basic
concepts of each chapter will be given. The student is expected to read one chapter and solve the assigned problems each week. This will require an average of five hours of study outside of
the classroom each week. The previously assigned problems will be collected for grading and the solutions will be derived in class. This process is designed to help the student thoroughly
understand the concepts and applications of the material covered.
Page 17 of 18
D.
Academic Honesty: All students are expected to behave with academic honesty. It is not academically honest, for example, to misrepresent another persons words or ideas as ones own, to
take credit for someone elses work or ideas, to copy and paste material from another document or from the internet, to accept help on a test or to obtain advanced information or confidential
test materials, or to act in a way that might harm another students chance for academic success. When the instructor believes that a student has failed to maintain academic honesty, he or
she may be given an F grade, either for the assignment, lab report, quiz, examination, or the course depending upon the severity of the offense.
COURSE TITLE
SY/TERM OF EFFECTIVITY
1 Semester 2014-2015
st
PREPARED BY:
College of Accountancy and Business
Administration
APPROVED BY:
ENGR. RAUL GIRONELLA, Sr.
Page 18 of 18

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DETAILED TEACHING SYLLABUS (DTS) AND INSTRUCTORS GUIDE (IGS)

COLLEGE OF ACCOUNTANCY AND BUSINESS PROGRAMS

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION-MARKETING

Understand the concepts and principles of good interpersonal relations.

Define and give examples of key terms in strategic management.

List and discuss the rules

Set the rules, principles of

standard of the school and

school inside and outside

the school premises.

computation of grades: rate

recitations, quizzes and

Produce humane individuals

& communities in the face of

Group discussion as to the

graduates imbued with:

others as human beings with

*analytical & problem solving

Management; Integrating Intuition

of a given course of action.

and Analysis; Adapting to Change.

life-that will enable them to

complex, rapidly changing &

engaging their community &

issues and concern.

Compare and contrast the

topics regarding strategic

Explain how and why firms

Students are asked to

answer some Questions

Discussion of the different

CONCEPTS and CASES

Read the chapter nature of

Pearson Education, Inc.

Discuss how relevant you

mastered as seen on the

think Sun Tzus Art of War

answers given by students on

writings are for firms today

in developing and carrying

end of the chapter.

Compare and contrast the

strategy formulation versus

white board pen

The Multiple Choice portion

out a strategic plan.

Check-up Recitation #1-

offered on areas not yet

answer the questions at the

assigned in advance during

Compare and contrast vision

Check-up Assignment #1-

discussion and after each

Process of Developing Vision and

Check-up Quiz #1Explain how and why firms

and Mission Statements

List six strategies that you

firm engaging in strategic