Audience Profile

Audience profiling is very important when generating a

production. Without a target audience it would be extremely
difficult to aim your production at everyone as everyone likes
difference things and has different interests. Audience profiling
is a way of describing your perfect target audience member so
you can include conventions that will suit them instead of trying
to fit in elements for everyone as that would be difficult and
may make your production boring not engaging for audiences. I
am producing this piece of research to discover exactly how to
aim my media text at my target audience and how to appeal to
them.

Media preferences: use of social

media, likes YouTube as its a
creative way to express your
feelings and emotions like the way
you would in art which links to
interests and likes of our

Geographical:
UK, USA, and
Ireland. This is
because they will
most likely
identify with the
production as its
set in an art
school which
most of these
countries contain.
Also they will be
most likely to
understand the

Interests: Art would specifically

have to be an interest as that is one
of the main themes within the
narrative. They would also have to
been interested in themes such as
education as the main character is a
hard worker and strives for perfection
within his art. Another interest could
include science or biology as our
production will be combined into

Lifestyle: no relationship
preference as its not
particularly related to the
production. The target
audience will be in the
full time education as the
main character is in full
time education so the
audiences will relate to
this as they will also
probably be in full time
education or perhaps
Socio Economic
group: In my group
we chose our target
audience to have a
socio economic
group of A, B, C1.
This is because our
themes are art and
psychology. These
particular themes
appeal to those of
higher education as
they are quite
cultural and hard to
understand. Also
our target audience
would perhaps be at
university or in
higher education
which links to the

Product Preferences: shops

in high street shops such as
Top man, ASOS. They are
particularly
interested
in also
Gender:
Male however
could
brands
such asAsapple
andwe
apply
to females.
a group
many
technological
This is
chose
males
as the mainshops.
character
is because
audiences
will a
a male
and he our
shows
his emotions
ofmeans
higher males
class and
perhaps
lot. be
This
could
relate as
bethey
ablecannot
to afford
these
theywill
feel
show
emotions
material
clothing.
andbrands
should and
learn
to be more
confident
like main character. Females also
apply as theres a female male
character that is the main characters
best friend.

Age: as a group we
chose aged 16-30 as
the psychological
aspects of the
production may be
difficult for younger
viewers to
understand, as well
as art being an
interest that
particularly applies to
older generations as
its more cultural.
Psychographic
group: For the main
psychographic groups
in our target audience
we chose Succeeder
and reformer this is
because our target
audience will be
particularly hard
working but also quite
creative, similar to the
main character within
my production. They
will also be quite selfaware as they have a
complete idea of what
is occurring in their
life due to their
organisation skills as
they are of higher
education which links
to the placement of
our main character
that has high
organisation skills and
has a wealthy
background which
relates to the school
he is attending.
Similarly our audience
will be curious, like
our main character