Creative Brief

Note: Product may also refer to the clients company and/or service, and output refers to
the service to be delivered by the freelancer
ABOUT THE CLIENT/COMPANY
1. Who are you? What do you do?

2. What do you need?

3. What is your desired result or vision from the output?

ABOUT THE PROJECT

4. What are the project deliverables (please also include the file formats needed) and when
is the project due (kindly specify a date)?

5. Enumerate all the pages needed and rank them by importance.

6. Who's the target audience? Whats their age range, race and gender? What type of
businesses are these customers involved with? How often do they buy or use this kind of
service?

7. Who's the competition? (Please provide links to their website if available) How would you
want to be different from them?

8. What tone, image or theme do you want your product to portray? (Please use at least
three to five keywords to describe your product)

9. What would be the product's ultimate goal and how would you measure it? (Are you
looking to get more clients, gain awareness, sell more of your product or change your
image?)

DESIGN PREFERENCES
1. Are there any colors, fonts, patterns or any design references that SHOULD be
included?
2. Are there any colors, fonts, patterns or any design references that SHOULD NOT be
included?
3. Are there any websites or design references that you like, or think is similar to what you
want to be achieved? (Please provide as an attachment or insert the links here)
4.

Do you have any current or previous design or marketing materials? (Any existing logo
or brand guidelines? Do you have required fonts or colors? Please provide them as an
attachment)

5.

Are there other people responsible for other pieces of this project? (Who will provide
website copy, images to be used for the website, etc?)