1. How often do you shop for apparel foe apparel?

Once a month or less

2-3 times a month
More than 3 times a month

2. how important are the following features of a shopping experience to

you?
Very Unimportant
Price Very
Price

Unimportant

Neutral

Impo

Price Unimportant

Price Neutral

Price Im

On-Trend Unimporta

On-Trend Neutra

On-Tren

Unimportant
On-Trend Very
On-Trend
Unimportant

nt

Brand Very
Brand

nt

Brand Unimportant

Brand Neutral

Brand Im

Convenient

Convenient

Conveni

Unimportant
Convenient
Convenient
Location

Location Very
Unimportant

Location Unimportant

Store
Store
Atmosphere

Atmosphere Very
Unimportant

Store

Quality Very
Unimportant

Location Im

Store

Store

Atmosphere Unimporta Atmosphere Neutra Atmosphere

nt
l
nt

Product
Product
Quality

Location Neutral

Product

Product

Quality Unimportant

Quality Neutral

Product

Quality Imp

3. How relevant are the following factors to you when choosing a clothing brand?
Very Irrelevant

Irrelevant

Advertising Very

Neutral

Advertising Irrelev

Releva

Advertising Neutr

Advertisin

Advertising
Irrelevant
Styles Very
Styles
Irrelevant

ant

al
Styles Irrelevant

nt
Styles Neutral

Styles Re

Very Irrelevant
Online
Shopping
Options
Exchange
Rate

4.
5.
6.
7.

Online Shopping
Options Very
Irrelevant
Exchange
Rate Very Irrelevant

Irrelevant
Online Shopping
Options Irrelevant
Exchange
Rate Irrelevant

Neutral
Online Shopping
Options Neutral

Releva

Online Sh

Options Rele

Exchange

Exchange

Rate Neutral

Rate Relevan

Select Top 5 brands and rank them according to your preference

Benetton ____
Levis ______

8. Diesel
9.
Tommy Hilfiger
10.

Calvin Klein

11.

FCUK

5.how often do u shop at tommy Hilfiger?

12.
13.
14.

Once a month or less

2-3 times a month

More than 3 times a month

6.What categories of clothing would you be most likely to purchase

from tommy Hilfiger ?(Tick all that apply).
Casual
Work/Corporate
Evening
Shoes
Accessories
7. Rate your overall experience with tommy Hilfiger from 1-5?

8. What attracts you the most while you buy a T-Shirt /Jeans of tommy hilfiger? Rank the
following as per your preference:
Quality of material ____

 Design and colour _____

fitting ___
Price ____
Brand name ____
9. When did you prefer shopping from Guess?
Fresh arrival
Full price
sale

10.

Where do you buy fashion products from if not tommy hilfiger?

Diesel
Tommy Hilfiger
Calvin Klein
FCUK

11. To what extent, you find that Om Books seriously consider your expectations and
complaints.

a. to great extent
b.to some extent

Age
Below 18
18-25
25-30
30-35
35 and above
What is your gender?
Female
Male

2. what is your annual income (part of your income spent in rupees)?

below 1 lakh
1 to 3 lakh
3 to 5 lakh
above 5 lakh