PUBLIC RELATIONS CAMPAIGN- HPR20603

ASSIGNMENT 1
CHAPTER/TOPIC: TYPES OF PERSUASIVE CAMPAIGNS
ASSIGNMENT NAME: THE CASE STUDY OF PERSUASIVE CAMPAIGNS IN
MALAYSIA.
INSTRUCTION:
1.

Report must contain minimum 10 pages excluding front & back cover.

2.

Each student is required to submit an individual written report that consists of

Table of content, Introduction, Content, Conclusion and References.

3.

Mode: Individual

4.

Submission in the form of written report (Hard Copy) with RED cover only.

5.

Format: Font (Arial 11), 1.5 spacing, Justify, include page number.

6.

Date of Submission: 5th April 2016 DURING CLASS (11 AM 12 PM) ONLY.

** If you have any difficulties in submitting the assignment according to the date
given, please come and discuss with me.

PROGRAM OUTCOME(S):
PO1: Acquire and apply knowledge in public relations and entertainment, developing
awareness and business acumen to pursue a higher level of education
(KNOWLEDGE).
PO2 Demonstrate practical and technical skills according to the situation applied in
public relations and entertainment areas (PRACTICAL SKILLS).
PO3: Provide services and participate in any public relations and entertainment related
programmes to fulfil the need of society locally and globally (SOCIAL SKILLS
AND RESPONSIBILTY).
PO6: Identify and solve problems using effective critical thinking skills in order to
achieve quality decision making (CRITICAL THINKING AND PROBLEM
SOLVING).
COURSE OUTCOME(S):
CO1: Understand and identify what is the public relations campaign.
CO3: Understand the process of planning the campaign.

PUBLIC RELATIONS CAMPAIGN- HPR20603

QUESTION:

Students are required to complete the report writing based on a brief research via
secondary data on the topic given either via books, website, articles or journals.

There must be minimum 5 references and references used need to be written

under REFERENCES.

Choose ONE of these persuasive campaigns (political campaign; commercial

campaign; reputation campaign; educational/public awareness campaign &
social campaign).

The report must contain the history or background of the campaign, the process,
tools and materials that have been used in the campaign and its impact towards
the audiences and also clients.

ASSESSMENT:
Report will be evaluated based on the rubric attached. Student has to print the rubric
and attached together with an assignment. Fill up your name and Matrix number
accordingly.

PUBLIC RELATIONS CAMPAIGN- HPR20603

REPORT WRITING RUBRICS
Name: _____________________________________________________
Subject Code: _______________________________________________
Matrix No : _________________________________________________
Attribute
Originality
(10 marks)

Poor
Cut and
paste

Below average
Minimal effort
to indicate
originality

Satisfactory
Modifications
into own effort

Good
Shows effort of
producing
originality work

Excellent
High evidence
of original work
with original
source.

2
Inability to
produce

4
Not enough
point of
argument

6
Acceptable
effort

8
The content is
more than
adequate

10
Very
competence

Flow of Ideas
(10 marks)

2
Lacks focus
&
development

4
Ideas not fully
developed

6
Evidence of
relevant
information

8
Good
explanation with
examples

10
Very well
thought out

Grammar &
Spelling
(10 marks)

2
Numerous
grammatical
and/or
speling errors

4
6 to 8
grammatical/
spelling errors

6
Fewer than 5
grammatical/
spelling errors

8
Fewer than 3
grammatical/spe
lling errors

10
No spelling/
grammatical
errors

2
Does not
identify the
problem

4
Little
combining
relevant
sources

6
Acceptable
combining
relevant sources

8
Identifies
appropriately
ones own
position on the
issue

10
Identifies not
only the basics
of the issue
but recognizes
nuances of the
issue
10

Content
Richness
(10 marks)

Critical
Thinking
(10 marks)

Total= 50

Score

/50