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For Release: Oct. 13, 2016

Roche Pharmaceuticals Inc. Ranks Highest With PMEA Award

ATLANTA Roche Pharmaceutical Inc. has won the Pharmaceutical Market Excellence
Award for the eighth year in a row. It was granted the award for the media kit for its new drug,
Brodkroppar. When asked why the award meant so much to the company, CEO Dr. Severin
Schwan said, Because lasting innovation is our biggest gift to society. Proud as we are of our
past and present achievements, what really excites us, however, is the future.
Roche prides itself on innovative research and drug development. Roche will continue to
strive until it can provide world class medication to every citizen of the world.
Brodkroppar was invented to treat symptoms of multiple blood disorders with varying
degrees of complications. In order to reach multiple publics, Roche Pharmaceutical Inc. reached
out to key publics of varying demographics. The media kit was praised for its thoroughness and
detailed plans for the future.
Roche Pharmaceutical Inc. has been making advancements in the pharmaceutical drug
industry for over 120 years. It prides itself on being founded on integrity and transparency with
each of its publics. Roche produces over 50 products treating various disorders. For more
information, please visit the Roche Web Site at http://www.roche.com.
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