Secondary Research

Pet population:
The UK pet population in 2015* is estimated at:
8.5 million dogs
7.4 million cats
In the UK, about 1 in 2 households own a pet* with around 20 million pets owned (excluding
fish)
*Latest available estimated figures from the Pet Food Manufacturers' Association (PFMA).

http://www.akc.org/news/the-most-popular-dog-breeds-in-america/
Most popular UK dog breeds
1. Labrador
2. Cocker spaniel
3. Springer spaniel
4. German shepard
5. Staffordshire bull terrier
6. Border terrier
7. Cavalier king charles spaniel
8. Golden retriever
9. Pug
10. Boxer
http://www.pets4homes.co.uk/pet-advice/the-top-ten-most-popular-registered-dog-breeds-inthe-uk.html