Media Sciences Thesis Proposal Form

Name

Aqsa Riyaz

Registration #

24949

Mobile Number

0336-2185345

Email Address

aqsa.moten@gmail.com

Program

BMS Advertising BMS Animation BMS Film & TV

MMS Advertising

1. Proposed Title
Big ServingsAs name suggest my online restaurant will serve food in a big quantity
in a very reasonable amount.
2. General Concept / Idea
My idea is to open an online restaurant. In which we will serve Memoni
cuisine. All starters, Main course, dessert & drinks are especially from
Memoni cuisine. We will provide free home delivery in all over Karachi.
It is a very unique idea which you cant find in Karachi up till now.
3. Skills / Things / Resources Required to Carry Out the Proposed
Project
I will need professional skilled chef for the cuisine
Ill setup online restaurant & will take orders online through digital
media
I will need riders for delivering food
I will rent a small place for setting up a kitchen
I ll need grocery( meat, fruits, vegetables, dairy products)
Disposable products (box, containers, spoons) & bags
Cutlery sets, crockery & stove for kitchen
4. How

the Things mentioned above are to be Obtained?

Ill make website for this & take orders online
Ill setup page on Facebook & Instagram
Ill put TVC on different channels & run radio ads on stations
Ill give print ads & distribute flyers & brochures
Ill do BTL activity in which ill will make my target audience to do
free testing of my dishes & give them discounted coupons
Ill participate in different food stalls & melas to get in touch with
my customer.

Supervisor Approval
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