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cons~.dting

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Proposal Contents

- - -Prop-osal-detai-ls
Event logistics
Drift competition course and event layout
Details of Simard-Payne Park for vendors etc
Car show prize categories
List of interested patiies
Course barriers and batTicade details

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consulting

cddres!t: t.US L?:zlX'J'\ S~ Sutt-,:o .Q{!O.


Lewr.;.t-:r:\ j\1 (}:\?.1(]

phcmf't: t ~::c~;r tHS 5676

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Drift Car Event


Downtown Lewiston 5/13/17- 5/14/17

Don't Panic Consulting, LLC, (Don't Panic) is a Lewiston based technology, business and digital
marketing, managed services provider with our own software stack. Don't Panic provides public
relations, reputation management, social and digital media management, event management and
planning.
Don't Panic Consulting is organizing the first legal tandem street drift competition in the US, in
conjunction with the largest car meet in New England on May 13th and 14th 2017 in downtown
Lewiston, Maine. This event will attract multiple companies and drift car teams, thousands of spectators,
and repeat online and media views from all across the US and Canada.
This event is pitched as a family friendly event, and will raise awareness of the growing sport of Drift
Racing, which has its roots in New Hampshire. Drifting is a stylistic sport where 2 cars travel together
through a closed off track, with one car leading, and the other car following. As they enter into a comer,
the drivers enter into a controlled "skid" (drift) with the lead car dictating how the car following must
also drift. Both cars must stay together during the drift to earn points (similar to synchronized
swimming). Once into the course corners, the cars will usually stay close to each other and will remain
in this drift formation for the length of the corner and some distance after. Judges allocate points based
upon the style and smoothness of the drift, and the ability of the second car to mimic the lead vehicle.
This type of event is not about speed, but rather about precision control driving. Don't Panic is inviting
only the top 32 professional drivers in the world for controlled driving and has secured many of these
drivers already.
The second element of the event will be a mixed car meet and show for three categories of vehicles:
Maine based 4x4 vehicles hosted by the '207 Diesels' club, Street cars -these are regular vehicle-s with
tuned engines, custom paint jobs etc, and 'Exotic cars'- These are split into two grou s, 'supercars' and
high-end 'sports' cars.

Goals for the event


Our biggest motivator to do this event is to help bring p~ople into the d0wntown region of Lewiston.-and
Auburn, and to increase traffic and profit for businesses in this area. This event alse exposes a lot f new
people to the growing world of 'Drifting' that h s roots in Maine and Ne Hampshire. We plan to also
support local businesses around the greater ~ewiston ar~a by partnering with as man of the small and
larger businesses as possible. These busine ses can of course remain open dunng this ti e to foot tra.tfie,
but vehicle access to these establishme ts woul e blocked on Sunday due to the dFi event and car
show.

1 of 4

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oddri'ss: 415 L1::t;rm 5t

consult i ng
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Lew" t'm, Nt: tl.12<10


phone: I :X.il !.ltS 567B m l 7CO
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WW'YI : tJ.Jntpo.lnit.C.Ch~u:tit1$

How will it be funded?


Don't Panic Consulting will be charging a nominal fee of $10 for adults if they pre-order for this two
day event (which allows us to gage demand and plan for any additional staff and security etc), and $15
on the day of the event. Tickets will be free to those 12 year and under to encourage family attendance at
the event as this is pitched as a family friendly event. We want to keep the total cost for attendees down
as much as possible to attract people into downtown Lewiston for both days. Sponsors will be charged a
fee for setting up a booth or exhibit based on the location they choose and it is these sponsors which
essentially cover the cost of the event. The sponsors will also help pay for the prizes for the drifting
event, and door prizes for attendees.

Sponsors
Don't Panic will set-up and manage all of the sponsor requests, using the money raised to pay for the
majority of the event enabling us to keep the cost for attendees to a minimum.
Don't panic consulting is working with local car dealers to donate at least one, if not two, brand new
sports coupe vehicles. One of these vehicles will be the grand prize for the driver with the most points
earned from the drift event. The second vehicle will be given away on Sunday afternoon as a door prize
to one lucky attendee (we will need to ensure that we obtain the correct paperwork to complete title
exchange etc).
Don't panic Consulting currently sponsors a small but growing drifting team that participates in events
all along the east coast. The team we sponsor has agreed to help us set this up and coordinate sponsors,
along with commitments from nearly all of their other sponsors to attend the event and donate
manpower to keep the event fun and safe. Sponsors will participate in a tier system to allow for
differing businesses. The tiers will allow smaller businesses access to the event with very minimal buy
in, but won't have a premier location in the paddock (Simard-Payne Park). The top tier allows a vendor/
company exclusive access to the VIP area and premium advertising, as well asper-event advertising.

2 of 4

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consulting

addrQSS: "IS Lisb on

St St.r.t:. 4 00.
lf!W:stor:.. }~ E. Oc.1 240
phone: l 2:'1 4lS 5676 c>:t 700
emai l~ ,r>t.:;~>d ~ ntpor::'= CCI'l$ult :ng

www: :Jr.;fltpor>:c t:..;-u:u1 tar ..3

Sponsorship Tiers
Don't Panic has structured a tiered system to allow for different levels of sponsorship:
Major Sponsors: This is limited to 110 mme tllau eieftt sponsor opportunities. This level of
sponsorship allows sponsors to meet the drivers, gives the company exclusive access to the high
exposure VIP and media area in a 20ft x 20ft exhibit space, and an additional exclusive 20ft x 20ft
exhibit space in a premier location at the center of the auto show event space next to DaVinci's
Restaurant. Plus, all pre-event advertising and promotions, and select event merchandise will include
the company's name and logo. Placement for the companies major banner advettising for four
locations measuring 1Oft by 20ft on one of the two garage structures, plus eight high visibility 3ft by
6ft premium batmer advertising slots on the track.
Premium Vendor Area in Simard-Payne Park: This 20ft by 20ft vendor booth space places
companies a booth in the center of the event paddock. Package also includes some pre-event
advertising and promotions (including company's name/logo).
Car Exhibit Vendot Area: This premier 1Oft by 1Oft vendor opportunity allows company to be placed
directly inside the high exposure auto show in the Chestnut Street garage, and includes some pre-event
advertising and promotions (including company's name/logo).
High Visibility Extra Large Premium Banner Sponsors: Choice location on the side of one of the
two parking structures for maximum visibility, plus some advertising and promotion prior to the event.
lOft by 20ft banner.
High visibility Premium Banner Sponsors: Choice location at high traffic areas near food booths, on
the track, and near the car exhibits for maximum foot traffic, plus some advertising and promotion
prior to the event. 3ft by 6ft banner.
Regular Banner Sponsors: Choice of regular banner locations within vendor and exhibit space and
advertising on the race track. 3ft by 6ft banne1~

Vendor Booths - Simard-Payne Park:


1Oft by 1Oft Food Vendor Booth Space in Paddock (~imard- Payne ParK~.
1Oft by 1Oft Vendor Booth Space in Paddock.

3 of 4

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address: t! 15 L.:sbr.-n Sl S~,;~\;o 400.


L~w3tJI'\ f\.IE 0..1240
phane: '1207 diS 56;'6 e,t 700
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Events and time


Saturdav
8am
8am
12pm
12am- 8pm
3pm
6pm
8pm
8pm
lOam- lOpm
lOpm- 6am

Drivers and drift teams anive and set up.


Sponsors and vendors arrive and can set up in the Paddock (Simard-Payne Park)
Public can enter Paddock (Simard-Payne Park).
Food, drinks, music and access to sponsors in the park for attendees
Walk through the course for drivers and drift crew.
Downtown Lewiston 'Bourbon Street' activities begin.
Vendors close up and event closes
Proposed fireworks display.
Police and other security and event staff provided for events in the paddock
Police and other security provided at the park for the drivers cars and equipment.

Sunday
Set-up track, banners etc
Cars for car show arrive
Drift cars drive through the track for slow test nm
Car show held with trophies for different classes.
Drift competition
RC (radio controlled cars for children) car races/demos.- 2 classes (under/over 12).
Giveaway prizes for best driver.
Drift Car ride-alongs with professional driver, (only available with pre-purchased
tickets, plus additional $15 which goes directly to the drift driver to cover costs).
After event party held at agora with live band/DJ. Time(s) are to be determined.
7:30pm
Est 8pm - midnight - Staff, VIP ticket holders, and drivers only.
8pm -12pm. Clean up crew

6am -lOam
8am
9am
lOam - 4pm
lOam- 4:30
lOam- 4pm
5:00pm
5pm-6pm

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DON ' T PANIC

address: .t:l lS L;sb-:::n St

consulting
SL~-:tr

400.

Le-w,ston. ME 0~2.110
phone: 1 4:0/ t.li8 5Ei6 .;...::t 700
emcil.lf'lk/{.I'J ~n t p.:lnic (Onsult.ng
www: .jl:mlpo:lr:;c ( On-:,ul tlng

Car Show and Drift Event


Lewiston, ME
May 13th and 14th 2017

Page Divide

-- rNotes

J
.

0!' f!vf_n! 11991hf

(oJ1111!0>!2Q, one

Soilwlll'ltormo.t

(llliJIIfme)

to~to, OII!CIPY ~e~~ta!l;l C!l"'l

ff!\I'II'J.re ~~ tr9!1t
App!ooom~

(60 "'"' mlhl'f +2 M~ Prl>l

W1fl

~~. ciO!I'IIt:>!'ln)

Trtck aalety blnfen, barricadnand tape

See quote

Jumbotrons

lnsuranct

CJtyleeo

(lfke,'y no expense herelfses waived?}

Portapottfoa

(400 regula<, 50 disabled)

Anworks on Saturday night

Looking lor eo-sponsor

Clun up post event

Addit:Onal SO start ror 4 hours post event x 2 days

Judges lor drift event

(Maybe provided Ires of charge}

Evtnt a tart Saturday x 100

estimated high Hopa

to secure for free wfth \'Olunfeers giVen mesltickel and free admission Info event

Event Still Sunday x 100

Estknatsd high- Hope

to secure lor flat H11h IJO/untoers gt.tlin meal lfckst and ftes admission Into Bvent

Evtnt aurt lunches Saturday and Sunday

(100 evenl sta" x 2 days)

T~ shfrta

200 sian

for evant allff

Pit crow breakfast

(based on 5 p!l craw)

Pit crew lunch

(based on 5 pll aew)

Hotel for drivers on S~Nrday night


VIP food. Sunday Only (Inc food, 2 beer Ucketa, sott drinks)

(EsUmatsd High)

VIP Merchandise

1lt t-&hlrt. 1x cap, 1x water bottle x 800 peopta

Poat polly (Sunday)

(EsUmated Htgh)

OJ lor Saturday afternoon


Bouncy Houses x 2

Road clunlng
Bio-degradable road cleaner

4 x 5 gaflon containers

Trnh Ctns & Dumpster

200 x trash cans, plus one 30tt dumpster

Trash

200 bags x 8 loads

b~gs

20brooms

Push Brooms
Zip ttes tor ~nnors
Wristbands for event

EllS lor Saturday

4 personnel x 12 hours

ENS lor Sunday

4 pecsonnel lt 12 hours

Fire Truckt for Drttt Event

4 personnel x 8 hours

PoJarta RangedJump TNek

2 x Polaris ranger type vehJcles

Jaws of Pre

x2

Rn auppraaalon ayatemtlextln;ufahera

x 4 fife suppression systems

Polo9 ~~~- durtn~ evento ~fOm 10p.rn (12hro)

10 r Pld0/11141(AolvBI coli, num!Jirofp l9flllll ,flm,todhfgh)

Ovtrnlgh1 Po~ ~ fOpm Bam (fOhro)

4 x P#/19Mff(A eMf colt, nurroberofPf'1ICMI( elflml/f(/ high)

Potco p r a - dUdn; eYO!III ~.} am spm (12hrtl

10 Pfm/MII (IIOWBI COlit rwtr~Wof(JfffOMfl 111/ml/od high}

OvltlliVhl Pollet !I!IDlln Jpm fam (1~hrJ)

I X~/ (AOWBI coli! num/JfrQ/Pifl<'''{ l lflmllfhlgh}

4 X Nri K It hre (AOW"' <Of()

Potct orulteJ (ttl Pft hrj


Socurltyeoall d~rlng ovanll
Supervloora

~ 10am

10pf11 (12hro)

ro x personn~l (11<1usf cos~ niJitlber of porsonnel estrmalsd high)

s...,rltycoota clurfn; evonte ~ 101 m 10pm (12hra) Rt11


- urlty
Ovamlghl Secutlty . ~ IOpm Sam (10hra) Suptrvloor

I KpBfSOflne/ (A<:fl1s/ COSI, number of pat10nlU11 esllm8tild high)

Ovam1gl!t Security kbmfalt fOpm Sam (10hre) ~ All! IIOUrlly

8 x fJIISOflfiBf (A<:fl181 cost numbe< of PftS(J(IIIf/ esttmatod high)

Saourtty co all during tvl oll SUnday Sam Spm (12htt) Suptrv!ooro

10 (JiO!Insl (11<1u81 cost number ofpf(Jt;IMif 11/lma(ed high)

Saour1tycoata cturlng ev1111a S!iodrteam Spm (IJhro) RGII aec.urlty

100 Kpetllonnel (Ac/Usr ""'~ rwrn()f( Q/~ ellimslsd high}


numberof porsonnet e.r~~ns tocfhlgh)

O.Hnl9h18ecurlty - ~ epm Sam (10hro) Suptrvlaor

1 xpertolli1ol(Aclullfst

O.arnlg~l security ~ epm Sam (10hro) Reg aecurlty

4K PMOf!n f (Aclullf cost number ofporsonn~l estimstedhlgh)

Catt (One ror door prize, one for tat place driver)

LOOking I<Xbolh

to be donated

Exclae taxes paid for WIMtra of cara

Door prtn Molarcye.. lOt Saturday

(Seeldrlg a spensor 1o donale)

Extlse taxes paid tor winner or motorcycle

lllolhart day gifts

(1 xdtamond eartt>gs and diamond pendanl ~om many's. plus 25x$100, SOx$50, IOOx$25 gift cards)

AHio conl<olltd CI!O

(!no 4 glyeaway RC cars as prlzos)

Tropllloolor o,ttt Racora

(Trophy Warehouse)

Tropht.,lpdzeo for c:.r ehow

(COSI o/fsor by 0(1/tance IHs)

-----~-- --

l.lllchaldtot TSNrla

(M~eosQ

Moloh--Capa

(Aclualco5l)

Mltohandl.,. Wollr Bollloo

(Actual co.r}

Nwchandloe Caro

(Aclur cost)

Lanrorda

(klulleosl)

.-

I.J

I ;U;;

iJ(

<;I

'

II

Hjjj

10 (OP \'illllj)$)11t!lf 1>\'0 of lhe 32 cltMnl

Drtltl' ~~~

O.tll!lff.IIJIG ~J!"'"H IH foro~

760 Cm~ (OlftflhiiJIOiher~. bldt&ICCJtm"'YP9"fl1!tlollltf1dl

PM01li~~!J fll!l!'lllll

~AOO ~maled on lniVal rO#Cflllble ~

T!9ttlt.H!<fcm PI dq
VIP.
1f A.'IIYinGt puri'IIIJf onft

OOtid be 11lol m~

f POO <MIUdmurnOJpPOI!y~reol/810)

VIP.P~.tWIIO

(bJIIelfOOtp~IVf~

VIP Pot.IPidy

fjlj! (500 MIIJIOQOIJIII noy, 400 Hekell !>olng tolcll


'-

Molor Sponsor - VloWing Area - Top ll<lr 20x20 pluo 0\ajor tnd high
visibility bsnnera

(Maximum capacity for vonuos)

Premium Vendor 20x20 (premium centrarrocation In Paddock)

~8

(Maximum capaohy lot venues)

Chestnut St car event vond ora10x1 0

14 (Maximum CJJpnclty tor venues}

10xl0 Food Ytndora

20

10,10 vondor - Paddock

30 (targellng small local vendots and !OO!Iucks)


144

High visibility 10x20tt aponaor/Banners


High vlalbllity 10x2011 Bonner producUon I'Hs

14

Hlgjl vltlblllty 3x61t aponoor/Bannero

500

Reg 3x6rt Banner Sponaora


Rog ,3x611 Baonor.producUon ' "'

--

Mt<chandlae TS111rta

1000 (targeting &moll local vendor&)

ISO

Morchandlle Cap1

3000

Mt~ch l ndlse

2000

Ylatt r Bottlta

Merchand ise Cart

...

6500

1000

.......

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phon.e: ~: .'?.07 a18 Sf::i- "'t 70 0


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Car Show and Drift Event


Lewiston, ME
May 13th and 14th 2017

Page Divide

Google Maps

(~, o

11/1/16, 8:21 AM

-. le Maps

Imagery 2016 DigitaiGiobe, Maine Geolibrary, USDA Farm Service Agency, Map data 2016 Google

200 ft

Measure distance
Total distance: 3,872. 92ft (1 .18 km)

https:ftwww.google.com{maps/@44 .0948127,-70.2217401,560mfdata=!3m1!1e3

Page 1 of 1

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oddreu: ~us Ustx-.n St

consulting

Su:t,:.

400.

phone: l O:::fJ;> l!lS 5876. .ea:t 700

email: srltca')d~"'rt:--.::: n:,; _t(',fl~ u!r,r.q


www; d..>ntpor~": c,;::ns.j.ting

Car Show and Drift Event


Lewiston, ME
May 13th and 14th 2017

Page Divide

r.
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\:J ._,

DON ' T PANIC


consulting

address: 415 Usbc!('l St Stllt e 4 00.

L<>w;ston. ME 0 4240
phone: 1 207 4 18 56?6 -=-xt 7{)0

emoil: :n fctl-j ~ nt porJc <m;ult;ng


www: j..:mtpor1ic c,-,r.;;.ult;ns

Car Show and Drift Event


Lewiston, ME
May 13th and 14th 2017

Page Divide

TOP3
A. Honda-Civic
B. Honda-Other
C. Acura- All
D. VW-Jetta/Golf
E. VW- Other
F. Audi
G. BMW
H. European-Other
I. Subaru-Pre 2008
J. Subaru-2008 and up
K. Mitsubishi
L. Toyota/Lexus
M. Scion
N. Nissan/Infiniti
0. Mazda
P. LEGIT JDM (RHD ONLY)
Q.KDM
R. Domestic Tuner
S. Modified Domestic- NON TUNER
T. Modern Muscle/Sport
U. Trucks/SUV 2WD
V Trucks/SUV 4WD
W. Exotics
X. Lowrider (Air/Hydro)
Y. Motorcycles
Z. Scooter/Ruckus
AA. VIP
BB. Old School Custom Foriegn (pre 1990)
CC. Old School Custom Domestic (Pre 1990)
DD. Antiques Stock (pre 1990)

BEST OF
Engine Bay
Paint
Stance (Static)
Interior/ICE
Club Participation
Show

/': f:\
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DON ' T PANIC

address; 415 Lisbon St

consulting
S:J 1t~

400.

L<:.'Wr!'ton. ME 04240
phone: -J ;lG7 dlf.) S6i0 >~:t 7()0
emoil: :nk~d~otp-;=nt ... ~on~;ultng

www: dontp-:J("'' i(: ;;.,yy.;u~t n'\!j

Car Show and Drift Event


Lewiston, ME
May 13th and 14th 2017

Page Divide

r;~~
~I

WORLDW

TEMPORARY FENCE & BARRICADES


Steel Pedestrian Barricades
-Crowd Control b<miers allow you to redirect foot traffic.

...---- 90" --------,

- Barricildes CJre 42" high x 90"wide or 72" high x 90" wide.


-Made of lightweight galvanized steel, our barricades are
easy to plilce 8< relocate. Use for any event, big or small.
-Each unit h~s a two-piece connector which allows you to
lock bilrrkades together. No tools me required.

Vinyl Even t Fence


-Vinyl Event Panels are 42"high x 72" wide.
Available In white with a flat top and spaced pickets.
-Use as an C1tttactive alternative to steel barricades & fence .

Water-filled Barriers
Water-filled Barriers are 36" high x 78" wide.

- Latger units nvailable upon request.


-Add fence to top of barriers for greater security.
- Avai!<1ble in orange and white.

90" -----.

NCHRP Report 350: Devices in Work Zones- Safety 1 Federal Highway Administration

10/24/16, 9:09 AM

U.S. Department of Transportation

Federal Highway Administration


1200 New Jersey Avenue, SE
Washington, DC 20590
202-366-4000

SafetYNCHRP Report 350: Devices in Work Zones Category 3


D

Barriers, .crash cushions, TMAs

Water filled longitudinal channelizing barricades and barriers


Portable concrete "Jersey" barriers
Crash cushions and TMAs
This category also includes ground-mounted signs
Full NCHRP Report 350 testing applies
Category 3 devices are subject to the full crash testing requirements of NCHRP Report 350. For Test
Level3 this means a 25 degree hit at 100 kmh with a 4400 pound pickup, and a 20 degree hit with an
1800 pound car.
Breakaway sign posts are tested with an 1800 pound car at 35 kmh and 100 kmh

Barrier or Barricade?
A "Barrier" is a longitudinal device that has met the Report 350 criteria for a redirective barrier at TL-2
or above.
A "Longitudinal Channelizing Barricade" does NOT redirect a vehicle.lt is tested at the same speeds
and angles, but the vehicle penetrates the barrier without severe forces on the occupant.

Water Filled Longitudinal Channelizing Barricade


Yodock Wall- Yodock units have been crash tested in three ways: as stand alone barricade units, as
longitudinal channelizers, as shown here, and with the addition of a steel box beam rail, as barriers. When
deployed like this, water filled units are a good substitute for a line of drums. They are not redirective vehicle
barriers, as the vehicle may penetrate a longitudinal channelizing barricade. Forces on the vehicle occupants
must be below the limits acceptable for a barrier impact.

http:Jjsafety.fhwa.dot.govjroadway_dept/policy_guidejroad_hardware/nchrp_350/catg3.cfm

Page 1 of 5

NCHRP Report 350: Devices in Work Zones- Safety 1 Federal Highway Administration

10/24/16, 9:09AM

Water Filled Barriers

Road guard (left) with highway kit and Triton barrier (middle, and right) internally reinforced. Both of these
http://safety.fhwa.dot.govjroadway_dept/policy_guide/road_hardwarefnchrp_350/catg3.cfm

Page 2 of 5

NCHRP Report 350: Devices in Work Zones - Safety 1 Federal Highway Administration

10/24/16, 9:09 AM

proprietary systems have been accepted as BARRIERS. For water filled units to actually perform as a barrier,
you must have a steel framework, internal or external.

Temporary Concrete Barrier


The typical pin and loop design that has been in use for years needs to be beefed up in order to meet current
crash test criteria. Failures of pin and loop designs have been caused by thin pins pulling out of the loops,
loops breaking, or concrete fracturing due to lack of reinforcement. There are nearly a dozen successfully
crash tested designs of portable concrete barriers, and they are posted on our web site.

Temporary Barriers
barrier joints must provide tensile & moment capacity after Oct. 1, 2000
new units must meet NCHRP 350 after Oct. 1, 2002
used where vehicle entry to the work zone must be avoided

Te1nporary Barricades
Longitudinal Channelizing Barricades
o Must be tested using same NCHRP Report 350 tests as for a Barrier, but the test vehicle may
penetrate the device. The vehicle may not roll over, nor can the device cause excessive forces on
the vehicle occupants.
o Used where vehicle entry behind the line of devices is acceptable.

Work Zone Crash Cushions


Energite III and Quadguard CZ Sand barrel attenuators are initially low-cost but they need nearly total
replacement after a hit. More sophisticated attenuators like the Quad guard CZ are quite expensive, but can be
http ://safety.fhwa .dot.gov/roadway_deptfpolicy_guide/road_hardware/nchrp_350/catg3.cfm

Page 3 of 5

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