CHAPTER I

PROJECT SUMMARY

A. Name of the Project

Printing business names need to represent the importance and vitality of the
industry. Customers rely on printing businesses to help them achieve their goals both
personal and professional. Therefore, a printing business name needs to begin
establishing a partnership with consumers. The most successful printing businesses are
those that directly respond to the needs of the customers. The business name is the first
opportunity you have to accomplish the goal.
The group named the business, Kwik Printing Supplies and Services, from
the Dutch word KWIK, an acronym, abbreviation or slang word which means quick,
since this business aims to provide faster services and reach the demands of the people, in
terms of printing demand.

B. Location of the Project

Getting the right location for this kind of business is very crucial. A few of the
best place to start this business is near a school, wherein students need to print different
materials for their daily projects.
Saint Columban College has a large number of students and small business
around it focusing on printing business. Since our aim of this business is to provide a
Chapter I Project Summary | 1

high quality printing supplies and fast services to both students and small businesses
around the school and even college schools around the city.
Our proposed business will be located at 2nd floor, yellow building fronting Saint
Columban College, San Francisco District, Pagadian City accessible to our main target
customers students and the small printing business around the school. It is also
accessible to those schools nearby the site.
C. Brief Description of the Project
D. Objectives of the Project
The group aims:
To be recognized as premier business in providing printing supplies and services.
To provide the clients/consumers ultimate satisfaction and quality assurance in
term of the products and services.
To establish and strengthen a good entrepreneur client relationship.
To plan, design, and implement strict financial controls to help achieve success.
To achieve satisfactory and profitability, or manifested by a return of investment
within reachable and acceptable range.
E. Mode of Financing
F. Highlights of the Project
f.1 History
f.2 Project time Table
f.3 Nature of the Project
G. Major Assumptions
g.1 Market Feasibility
g.2 Technical Feasibility
g.3 Organizational and Management Feasibility
g.4 Socio-Economic Feasibility
g.5 Financial Feasibility

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