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Link Between CSR and Strategy
Link Between CSR and Strategy
Link Between CSR and Strategy
Resource perspective:
Core competency test: multiple markets, different customers
Industry perspective:
The most important determinant for competitive advantage: tool porters 5
forces
But both resource and industry perspectives miss some stakeholders like
political, employeesrequires new paradigm
How to prioritize stakeholders: How much influence measure
Stakeholder perspective:
Identify, prioritize (conflict between them is threat,
check- power)
Y:X (action): H:H Key players (manage closely), H: L Important (keep satisfied) ,
L:H Affected (keep informed), L:L Potential (monitor for change)
Tools to prioritize: vision, mission, pestel, swot, stakeholder: - CSV (create share
value)
How to integrate CSR: Utilize VRINE depend on resources, should deliver value
for both organization and CSR perspective
Examples of CSR which align with core operations: oil company spending on how
climate change effect oil
Example of McDonalds
Case: Walmart
Decreasing prioritys stakeholders: Employees, Suppliers, Activists, local
competitors
Is CSR strategic? Not really. Most activities are not relating to core competencies,
not long term oriented. They should look forward and act so
Bel: suppliers, employees, environment, government (Both Portugal and
EU),community, competitors, consumers