Table 1.

Comparison of category analysis among Magnolia Chocolate Ice cream with

Category
Analysis

Product
Packaging
formats
types &
materials
Price
Promotion
Positioning
claim/trends

Category
Factors
Color
Taste
Texture
Mouthfeel
Aroma
Shape type
Materials type
Net Weight
Price
Serving type
Advertising
type
Sales tactics
Health claims

Volume
driven
Consumptio
Convenience
n drivers
driven
Health driven
Chocolate Lacfream

Product
Magnolia Chocolate Ice
Chocolate Lacfream
Cream

Category
Analysis
Product
Packaging
formats
types &
materials
Price
Promotion
Positioning
claim/trends

Category
Factors
Color
Taste
Texture
Mouthfeel
Aroma
Shape type
Materials type

Product
Vanilla Nestle Ice Cream
Vanilla Lacfream

Net Weight
Price
Serving type
Advertising
type
Sales tactics
Health claims

Volume
driven
Consumptio
Convenience
n drivers
driven
Health driven
Table 2. Comparison of category analysis among Vanilla Nestle Ice Cream with Vanilla
Lacfream