Professional Documents
Culture Documents
Guide To Writing Your Brief
Guide To Writing Your Brief
Guide To Writing Your Brief
Client
Describe the clients background, business and location, and any other
factors relevant to the communication need/task.
Purpose
What is the purpose of Visual Communication Need 1? To advertise,
promote, teach, depict, explain, guide or inform?
Audience
Who is the target audience for Visual Communication Need 1? Describe
their age, interests, gender, location, socioeconomic status and any other
relevant factors.
Context
Constraints
What restrictions or limitations are thee on Visual Communication Need 1?
For instance: cost, time, location, accessibility?
Final Presentation
Describe the final presentation formation for Visual Communication Need
1. Materials? Size? Format? Possible content?
Purpose
What is the purpose of Visual Communication Need 2? To advertise,
promote, teach, depict, explain, guide or inform?
Audience
Who is the target audience for Visual Communication Need 2? Describe
their age, interests, gender, location, socioeconomic status and any other
relevant factors.
Context
Where will Visual Communication Need 2 be seen/found/located? What
effect might his have on the design?
Constraints
What restrictions or limitations are thee on Visual Communication Need 2?
For instance: cost, time, location, accessibility?
Final Presentation
Describe the final presentation formation for Visual Communication Need
2. Materials? Size? Format? Possible content?