YAYASAN SASMITA JAYA

UNIVERSITAS PAMULANG
Jl. Surya Kencana No.1 Pamulang Barat-Tangerang
SOAL UJIAN AKHIR SEMESTER GENAP
TAHUN AKADEMIK 2015/2016
Mata Kuliah : ENGLISH FOR BUSINESS
Fakultas/Prod: ECONOMICS/ACCOUNTING S1
Semester
: III H, I & J
Dosen
: SRI NITTA C.W.A, S.S., M.M
Sifat Ujian : Closed Book

Hari/Tgl
Waktu
Shift
Jenis soal
Tipe soal

: Sabtu, 16-5-16
: 90 minutes
: REGULER C
: UTAMA
:A

PART A: Match the two parts of these sentences. (@2 Points)

a) Graded with the installation of new electrical systems on tracks and stations.
b) Launched, but they still didnt sell.
c) Centralize management and improve customer services.
d) Locating from Washington DC to Chicago.
e) Trained for hi-tech jobs.
f) Size, and will cut programming and sales jobs worldwide by about 13 percent.
g) Regulate the European airline market, but a lot of uncompetitive airlines remain.
1. The company has created eight service regions to de-C
2. Trains services have been up-A
3. Of 8 million unemployed adults, 5 million lack the basic skills to be re-E
4. Smith Software is having to down-F
5. The technology division will also become a separate business and is re-D
6. The European Union is trying to de- G
7. The products were redesigned and re-B
PART B: Complete the description with expressions from the box. (@2 Points)
Recession
share price
debt
stock market
investment
forecast
bankruptcy
dividend
revenues
It has been a disappointing year for Smithson, and our (1) forecast for the next six months
is that things will get even worse. In the UK, Smithson made a loss of 50 million on (2)
revenues of 1 billion and because of a continuing (3) recession in the Asian economy and slow
economic growth in Europe, profits from abroad, where 5mithson has most of its activities, have
also continued to fall.
Reflecting this performance, which was much worse than expected, the (4) share price fell 30
percent to 16.1p on the London (5) stock market yesterday. Of course, there is no question of (6)
1

dividend this year, and shareholders are becoming increasingly angry, Smithson plans to reduce
its (7) investment in plant and equipment over the coming two years as part of its effort to return
to profitability. In any case, Smithson would be unable to borrow more in order to invest: the
company has increased its (8) debt by 90 percent over the last three years, and may soon be
unable to make repayments - the lenders are becoming very nervous. If things go on as they are,
there is a real risk that Smithson will face (9) bankruptcy before long.
PART C: Complete the table. (@ 2 points)
Verb
1.
2.
3.
4.
5.
6.
7.
8.
9.

Exhibit
launch
persuade
Promote
Publicise
Research
Run
Sponsor
target

Noun
Exhibition, exhibitor
Launch, launching, launched
persuasion
Promotion
Publicity
Researchers
Run
Sponsorship,
Target , goal

PART D: Look at the following case study. Focus got the contract for the campaign for
sport cars. This e-mail is from the Marketing Manager at the client company to the
Campaign Director at the agency. (50 Points)
A sport car

A high-priced, hand-finished model with a classic design.

Originally popular in the 1950s and 60s.
Available in both coupe and soft-top versions.
Target consumer: high-income executives with a sense of fun and style.
Aim: An international press and TV campaign.

GOOD LUCK
Dear Mr. Andry,
A quick message to say that campaign about your product, we have many idea about it but i will
give you best option. We analyze about your product A Sport Car. As we know, sport car have
high price and have hand-finished model with a classic design, we know that model has popular
1950s and 60s. Something has past, but it will never fade away because classic will never fade
away. Your car also good because available in both coupe and soft-top versions. so our target is
people excecutive with high income with sense and fun personality.
Our idea is your product campaign must colaborate with old music, because something classic
have loyality fans, so its more easy for us to get impression. For campaign, we have strategy for
release promotion in high end magazines who release international around the world, because
our potential customer will read our product by read the magazine. We also campaign with
Large-Screen, Billboard and TV Commercial with innovative advertising, so all people can have
impression and interesting with your product.
I hope you can agree with our strategy and can deal contract next week, I cannot wait to work
together and success with you.
Thank you

Lita
Marketing manager