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    BrandBook AlFaal

    Uploaded by

    Umran Khalid Muhammad
    This document provides branding guidelines for AlFaal including the logo, colors, fonts, and basic design layouts. It outlines the brand logo and icon, specifying the primary and extended color palettes of blues, greens, oranges and grays. Fonts for English and Arabic are defined, including DIN Next Cyr and Insan in various weights. Key branding principles and proper usage of the logo are described. Basic design layout examples are given for a business card, letterhead, and packaging for saffron, honey and local spices.

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    BrandBook AlFaal

    Uploaded by

    Umran Khalid Muhammad
    25 views22 pages
    This document provides branding guidelines for AlFaal including the logo, colors, fonts, and basic design layouts. It outlines the brand logo and icon, specifying the primary and extended color palettes of blues, greens, oranges and grays. Fonts for English and Arabic are defined, including DIN Next Cyr and Insan in various weights. Key branding principles and proper usage of the logo are described. Basic design layout examples are given for a business card, letterhead, and packaging for saffron, honey and local spices.

    Original Description:

    The Brand Book Of AlFaal Trading

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    This document provides branding guidelines for AlFaal including the logo, colors, fonts, and basic design layouts. It outlines the brand logo and icon, specifying the primary and extended color palettes of blues, greens, oranges and grays. Fonts for English and Arabic are defined, including DIN Next Cyr and Insan in various weights. Key branding principles and proper usage of the logo are described. Basic design layout examples are given for a business card, letterhead, and packaging for saffron, honey and local spices.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    25 views22 pages

    BrandBook AlFaal

    Uploaded by

    Umran Khalid Muhammad
    This document provides branding guidelines for AlFaal including the logo, colors, fonts, and basic design layouts. It outlines the brand logo and icon, specifying the primary and extended color palettes of blues, greens, oranges and grays. Fonts for English and Arabic are defined, including DIN Next Cyr and Insan in various weights. Key branding principles and proper usage of the logo are described. Basic design layout examples are given for a business card, letterhead, and packaging for saffron, honey and local spices.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 22

    AlFaal

    Brand
    Guide

    02

    THE
    LOGO

    BRAND LOGO

    03

    ICON

    04

    BRAND ICON

    SPECIAL USE

    CLEAR SPACE

    05

    06

    COLORS &
    PATTERNS

    COLORS

    07

    PRIMARY PALETTE

    0 | 100 | 75 | 55

    0 | 22 | 55 | 35

    0 | 80 | 100 | 0

    EXTENDED PALETTE

    65 | 45| 100 | 30

    30 | 92 | 84 | 35

    0 | 32 | 92 | 0

    50 | 75 | 68 | 67

    0 | 5 | 15 | 0

    PATTERN

    08

    09

    LAYOUT
    PRINCIPAL

    PLACEMENT

    10

    11

    FONTS
    ENGLISH / ARABIC

    FONTS

    12

    DIN Next Cyr - Light

    Insan - Light

    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    abcdefghijklmnopqrstuvwxyz1234567890

    0987654321

    DIN Next Cyr - Regular


    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    abcdefghijklmnopqrstuvwxyz1234567890

    Insan - Regular

    0987654321

    DIN Next Cyr - Medium


    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    abcdefghijklmnopqrstuvwxyz1234567890

    DIN Next Cyr - Bold


    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    abcdefghijklmnopqrstuvwxyz1234567890

    DIN Next Cyr - Heavy


    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    abcdefghijklmnopqrstuvwxyz1234567890

    Insan - Medium

    0987654321

    13

    BRAND
    USAGE
    PRINCIPLES

    LOGO USAGE

    14

    15

    BASIC
    DESIGN
    LAYOUTS

    BUSINESS CARD

    16

    Thani Juma Berregad


    Chief Executive
    +971 50 999 9999
    thani@alfaaltrading.com

    Al Qaizi Building, Salah Al Din Road, Diera.


    P.O.Box 299201 - Dubai U.A.E.
    T. +971 434 1933
    www.alfaaltrading.com

    www.alfaaltrading.com
    /alfaaltrading

    LETTER HEAD

    17

    Al Qaizi Building, Salah Al Din Road, Diera.


    P.O.Box 299201 - Dubai U.A.E.
    T. +971 434 1933
    www.alfaaltrading.com

    www.alfaaltrading.com
    /alfaaltrading

    18

    PACKAGING
    EXAMPLES

    SAFFRON

    19

    HONEY

    20

    LOCAL SPICES

    21

    22

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