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  • Turning Around A Struggling Airline - An Interview With The CEO of Malaysia Airlines - McKinsey & Company

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    The document discusses strategies for turning around a struggling airline, including cutting costs through reducing capacity, restructuring routes, and improving labor productivity. It also recommends boosting revenue through increasing ticket prices, adding new routes, and investing in premium cabins. The strategies are based on the turnaround of Singapore Airlines that involved major restructuring and adapting to changing market conditions.

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    Turning Around a Struggling Airline_ an Interview With the CEO of Malaysia Airline

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    Turning Around a Struggling Airline_ an Interview With the CEO of Malaysia Airlines _ McKinsey & Company

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    The document discusses strategies for turning around a struggling airline, including cutting costs through reducing capacity, restructuring routes, and improving labor productivity. It also recommends boosting revenue through increasing ticket prices, adding new routes, and investing in premium cabins. The strategies are based on the turnaround of Singapore Airlines that involved major restructuring and adapting to changing market conditions.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    50 views9 pages

    Turning Around A Struggling Airline - An Interview With The CEO of Malaysia Airlines - McKinsey & Company

    Uploaded by

    survivor686
    The document discusses strategies for turning around a struggling airline, including cutting costs through reducing capacity, restructuring routes, and improving labor productivity. It also recommends boosting revenue through increasing ticket prices, adding new routes, and investing in premium cabins. The strategies are based on the turnaround of Singapore Airlines that involved major restructuring and adapting to changing market conditions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
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    Interview
    November 2008

    By Alex Dichter, Fredrik Lind, and Seelan Singham

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    1. Severe acute respiratory syndrome. An outbreak in 200203 triggered a sharp drop in


    travel to Southeast Asia.

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