A company overview needs to detail what the

business is, which marketplace needs it is aiming to

satisfy and how the products and services meet
consumer needs. In addition, the report should include
which consumers the business serves and what its
competitive advantages are.

A good company description should include:

What the nature of the business is and which
marketplace needs it aims to fulfill.
It should detail what the products or services are, and
how they can satisfy consumer needs.
The description should include which consumers or
businesses it aims to serve.
It should finish with a description that details the
business' competitive advantages. This could mean
delivering goods and services at a lower cost, unique
aspects of the services offered or its efficiency in
delivering products.
A good business description is usually concise. As well as
detailing what the business does, it gives an overview of
its future outlook. When making observations, base them
on reliable data. This is especially important when writing
a business plan that seeks funding, as it lets the investor
know that the business' owners have researched the
market. Descriptions should also include the business'
legal status, such as whether it is a partnership or a sole
proprietary operation. It is essential to make the business'
unique selling point and profitability clear.