Planned Timeline:

Visit to Vidivelli Special School

February (MAD Week)

Meeting with Sr. Diana, Headmistress and Ms. Ruby - Vocational training teacher
at Vidivelli Special School
Understanding about the various products created by Special children
Collecting data on the details of inputs procurement, time consumption, pricing of
the products etc

March

Secondary Research

Identifing sustainable product(s) and its segment

Identifing prospective opportunities in and around Trichy which could serve as a
good market for that product(s)

April -May Primary Research

Surveys and interviews (wherever required) to understand buying behaviours &
preferences
Analyse the data collected to narrow down on prospective approach
Exploring online space

June-July

Planned activities

Field visits to retailer shops

Stalls at college festivals

Way Forward:
March:
So far we have identified these three products (Greeting cards, Toys and Areca palm leaf plates) as
way to go forward for our project considering input costs, time required for special children to create,
profitability, market scope in Trichy.
As a next step, we have started to identify opportunities in and around Trichy where we can try to sell
and create a continuous demand for them through shopkeepers so that Special children from Vidivelli
can continue create these products at a profitable level and support their day to day livelihood.
Product
Greeting Cards

Toys
Areca Palm leaf plates

Outcomes of Secondary research

1. Target audience: College Students
2. Target area: College Fests (Pragyan-NIT Trichy,
Arcturus IIM Trichy etc), Exhibition sales.
3. USP: Customized greeting cards, Made by children
with special needs.
1. Target Segment: Soft toys
2. Target audience: Parents with kids of age group 3-12
3. Locations identified: Singarathoppu, NSB road
1. Target segment: Use & throw snacks plates
2. Target audience: Bakery, Chat shop owners

3. Locations identified: NIT campus

4. USP: Eco-friendly
April May:
We have identified target audience for each of our products through our secondary research. So We
are planning to improve our understanding on each products buying behaviour, preferences through
short online surveys and focused interviews of 1-4 people from our target audience of each products.
We are planning to do this throughout our summer internship from our respective locations over
phone calls and emails.
June-July:
Depending on the outcome of the primary research, we are planning to

narrow our target group of buyers,

start a pilot run through 1 or 2 shops,
experimental stalls at college fests
modify products if required,

Based on the outcomes of the above activities, we will be expanding our reach further within Trichy
from Trichy. By doing so, we are confident that this help of ours would make a difference in the
livelihood of 250+ special children of Vidivelli Special School, Trichy.