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Module IX. DFSS - Part II - D. Special Design Tools
Module IX. DFSS - Part II - D. Special Design Tools
DEMO SESSION
2015
2015
CONTROL
SPECIA DESIGN TOOLS
DEMO SESSION
2015
Professor Michael Porter of the Harvard Business School developed the five competitive forces as a strategy to
analyze the marketplace and to gain a market advantage.
Threat of New
Entrants
Power of
Suppliers
2015
Power of
Customers
Substitute
Products
Industry
Rivalry
Economies of
Scale
Government
Policy
Product
Differentiation
Access to Distribution
Channels
Capital
Requirements
Learning Curve
Advantage
2015
The industry is
dominated by a few
companies
The industry is
not important to
the supplier
The supplier has the
potential to perform
or integrate the
service
2015
Economies of
scale matter,
and purchases
are large
The purchased
product is a
small part of
the buyers
total cost
2015
The buyer is in
a low profit
industry, and
must pursue
low cost items
The product is
deemed a
commodity
There are
numerous
competitors
with equal
shares
There is slow
industry
growth
The product is
not easily
differentiated
(a commodity)
2015
There is
excessive
industry
capacity
The exit
barriers are
high (the costs
of leaving the
industry are
very high)
There is intense
rivalry
Porter maintains that an effective competitive strategy will allow a company to be proactive in its actions toward creating a
defendable position against competition.
The company can position itself in a certain segment buffeted by its capabilities and resources. It can also try to reduce or influence
certain competitive forces in the industry.
2015
Technology portfolio
requirements &
architectures
2015
Specific product
portfolio to fulfil
product requirements
2015
CONTROL
SPECIA DESIGN TOOLS
DEMO SESSION
2015
2015
Traditional inventing is trial and error resulting in much wasted time, effort, and resources.
Technical evolution and invention have certain patterns.
There are three groups of methods to solve technical problems:
Various tricks
2015
Complex methods
Analysis of the
problem
Change or
reformulate the
problem
Analysis of the
method that
removed the physical
contradiction
Analysis of the
problems model
Utilization of an
informational data
bank
Utilization of the
found solution
Formulation of the
ideal final result (IFR)
Utilization of outside
substances and field
resources
2015
Detail Design
Task
Clarification
Embodiment
Changes
Conceptual
Design
2015
The creativity of the designer is encouraged in this method, but on a more structured basis.
Any and all design methods must employ the designers creativity to find new innovative solutions.
2015
Choose criteria
Clarify the
concepts
Evaluate the
ratings
2015
Iterate to arrive at
a new winning
concept
2015