Near East University

Faculty of EconomicsandAdministrativeSciences
Department of Business Administration/ Department of Marketing

198

8
Research
Methods for Business MAN307
Spring 2016
Asst Prof Dr Ahmet Ertugan
Midterm (makeup) Exam (Open book)

Instructions to candidates
You may use any materials in the exam, however, only that written in the spaces below
will be considered for assessment. All mobile telephones and other electronic
equipment should be turned off and left with your exam invigilator.
You have 30 minutesgood luck
Name

Surname

Student no

Department

1.
Recently, service firms are facing new competitors which mean that they
must learn and manage customer switching. You believe that customer loyalty is
the main determinant of customer switching which depends on product quality,
relationship quality, and switching costs. You also believe that switching costs
modify the relationship between product quality, relationship quality, and
customer loyalty.
a.

What would be the problem area?

b.

What should be the problem statement?

c.

Draw and illustrate a conceptual framework for the situation:

d.
Formulate a proposition from the conceptual framework above and the
corresponding hypotheses statements:
Proposition

If/then hypothesis
Directional hypothesis
Non-directional hypothesis
e.

How would you establish the scientific quality of this research? Explain

2.
Usually, a 20 year old man is stronger than a 10 year old boy. What is
scientifically wrong with this statement? Explain.