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01 Executive Summary and Business Description of LJIA Enterprise
01 Executive Summary and Business Description of LJIA Enterprise
Business Plan
Executive Summary & Business Description
Group Number: 1
Group Members:
Atienza, Bernadeth
Isleta, Ma. Isleta
Javier, Ronnie Lloyd
Legion, Mello Grace
Professor:
Ma. Rona D. Sahagun, Ed.D.
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Executive Summary
2
Business Description
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4. To expand operations and the availability of our product throughout the
Philippines.
The four founders: Mello Grace Legion, Ronnie Lloyd Javier, Ma. Alea
Isleta, and Bernadeth Atienza created this business to help reduce the
malnutrition rate in the Philippines through the efficient use of malunggay. Since
pastillas is a popular confectionery eaten by children, they incorporated the
malunggay leaves to make it healthier than other treats. Malunggay was known
for its high nutritional value and it can help combat malnutrition.
The LJIA Enterprises main product is the Moringa Pastillas. This product
also has several variations like Moringa Flower Bouquet Pastillas and Moringa
Pastillas in a Box for pasalubong or as a gift for someone. They will also offer
other products that contain malunggay. The pricing of Moringa Pastillas will be
the same as the price of regular pastillas in the market to make it affordable to
the consumers. This business will be having a research team composed of
professional food technologists that will help for the growth of the LJIA
Enterprise.
The LJIA Enterprise does not only seek revenue and personal growth,
they also want to give satisfaction and benefits to its customers. They assure that
their products will be more appetizing and nutritious other than the ordinary
products that their competitors sell. The Moringa Pastillas will become the
benchmark of products that give healthy benefits to its consumers.