Sample Business Plan NTH Wedding Consultants

NTH Wedding Consultants Company
36 Nguyen Thai Hoc St. Dist. # 1

Ho Chi Minh City, S.R. Vietnam
Tel:
84-8-8252525
Fax:
84-8-8252526
Cell:
84-90-3759593
Email:
infor@nth-wcc.com
Contact:
Mr. Nguyen Tien Hung
Managing Director
Established 2004
Website:
www.nth -wcc.com
Business Plan
NTH Wedding Consultants Company
Version:
Copy No.:
Date:
NTH Wedding Consultants
6 Final
2 of 10
December 2003
Business Plan
Page 1 of 15
Table of contents__________________________________
Executive Summary........................................................................................ 03
I.
BACKGROUND AND PURPOSE............................................................. 04
II.
OBJECTIVES ............................................................................................... 04
III.
MARKET ANALYSIS .................................................................................. 04
IV.
V.
VI.
VII.
VIII.
3.1
Overall Market .................................................................................. 05
3.2
Specific Market................................................................................. 05
3.3
Competitive factors .......................................................................... 06
3.4
Macroenvironment influences ........................................................ 07
DEVELOPMENT AND PRODUCTION .................................................... 07

4.1
Production Process.......................................................................... 07
4.2
Resource Requirements ................................................................. 07
4.3
Quality Assurance ............................................................................ 07
MARKETING................................................................................................ 08
5.1
Overall concept and orientation..................................................... 08
5.2
Marketing strategy and resources ................................................. 08
5.3
Sales Forecasts................................................................................ 08
FINANCIAL PLAN ....................................................................................... 09

6.1
Financial resources a nd Strategy.................................................. 09
6.2
Source and Uses of Funds ............................................................. 09
6.3
Financial Statements ....................................................................... 11
6.4
Break-even Analysis ........................................................................ 12
ORGANIZATION AND MANAGEMENT ................................................. 13

7.1
Key Personnel Resources .............................................................. 13
7.2
Human Resource Management Strategy..................................... 14
OWNERSHIP................................................................................................ 14
8.1
Form of Business ............................................................................. 14
8.2
Equity Positions ................................................................................ 14
8.3
Deal Structure ................................................................................... 15
IX.
CRITICAL RISKS AND CONTINGENCIES............................................ 15
X.
SUMMARY AND CONCLUSIONS ........................................................... 15
Attachments of Projected Financial Statements and Ratios Analysis ............................16-22
Business Plan
Page 2 of 15
Executive Summary
Type of Business: NTH Wedding Consultants is a full service company that
provides complete consulting services for weddings, holy unions and
anniversaries. Our consultants are experienced and dedicated professionals
with many years of event planning experience. NTH Wedding Consultants is
unique in that we give clients our undivided attention. We listen to their needs
and work with them to create the event of their dreams. Our clients' wishes
become our commands. Whether our client wants a Western, or traditional
wedding, we can help. Our services include weddings, honeymoons,
receptions, anniversary consultations, budget planning, answers to etiquette
questions, as well as full-service referrals to florists, hair stylists, entertainers,
musicians, etc.
Management: NTH Wedding Consultants is led by Mr. Nguye n Tien Hung
who has years of experience as CEO for consulting agents as well as his
administrative expertise. The rest of the team has over 8 years of experience
in marketing, sales, finance and operations.
Product and Competition: Unlike most of its competitors, NTH Wedding
Consultants will be offering a full range of services and thus provide the
convenience of one-stop shopping for its clients. This will significantly reduce
the customers' time and efforts preparing for such an important event as a
wedding. Moreover, by utilizing numerous supplier contacts that the company
owners have established and economies of scale, NTH Wedding Consultants
will be able to pass on to its customer sizable cost savings.
Financial: This business will start out as a simple proprietorship, owned by its
founders. As the operation grows, the owners will consider re-registering as a
limited liability company or as a corporation, whichever will better suite the
future business needs.
Use of Proceeds: We estimated that our start-up costs will be VND
80,000,000 (including legal costs, logo design, advertising, direct mail, and
related expenses). An additional VND 160,000,000 will be required in the
bank account as an operating capital for the first two months of operation.
Financial Projections:
Revenue
Net Income
Assets
Liabilities
Owner Equity
2004
800,000
90,000
465,000
135,000
330,000
2005
1,200,000
280,000
785,000
265,000
520,000
2006
1,600,000
380,000
1,085,000
465,000
620,000
Exit: The experienced founders of this first mover company will handle dayto-day operations of the company and will work collaboratively to ensure that
this business venture is a success.
Business Plan
Page 3 of 15
I.
BACKGROUND AND PURPOSE
History: NTH Wedding Consultants is a start-up company in 2004 that

provides wedding, holy union, and anniversary consulting services to brides,
grooms and other family members.
Current Situation: We are a full-service bridal consulting group and our goal
is to put the "fun" back into planning a wedding, holy union or anniversary
party. Too many people become overly stressed and frustrated when planning
these wonderful events. Our main market for our start up is the potential
markets in the Southern part of Viet Nam - Ho Chi Minh City with population of
more than 10 million people and over 200,000 marriages per annum.
We are experienced and professional consultants and will use our expertise to
help create memorable and stress free events for our customers. By doing
this, our clients can sit back and enjoy their event. The result? We create
events suited to the couple's unique style a true expression of their
relationship and individuality as a couple. We are the first mover in this line
of service providing in Vietnam.
Our Based Resource: Our operation is based mainly on our expertise and
our willing desire to give customers full package services so as to minimize
costs for their wedding; our strategy is To approach professional services
with reasonable costs
II.
OBJECTIVES
Whether this is our client's first wedding, engagement, a renewal of their vows
or their anniversary, we want every detail of their event to be both a
pleasurable and a memorable experience. Therefore we offer a host of
packages and services specifically tailored to the needs of each couple. We
are confident that this business venture will be a success and we estimate
that our net income will increase more than 20% by the second year.
The keys to our success are as follows:
1. Service our clients' needs promptly and efficiently.
2. Maintain excellent working relationships with vendors such as florists,
hair salons and bridal shops.
3. Maintain a professional image at all times.
III.
MARKET ANALYSIS
Nearly 3,000 billion of dong has been spent every year on weddings and
receptions in Ho Chi Minh City. Therefore, professional wedding consultants
are a commodity, not a calamity.
Business Plan
Page 4 of 15
3.1
Overall market:
NTH Wedding Consultants are full-service wedding consultants that offer a

variety of services to our clients. We pride ourselves on being professional
and courteous at all times and we have packages to suit everyone's needs.
As aforementioned, marriage is a worth thousands of billion dong industry,
therefore, just about everyone we meet is a potential client. However, we
mostly advertise to brides, grooms, and family members.
The market needs for wedding planning services are strongly shaped by the
customers' desire to have a perfectly planned and executed wedding
ceremony. Although both major customer segments, brides and grooms and
family members, plan and budget for the wedding ceremony as far as a year
or more in advance, they often realize that they cannot make all the
necessary preparations themselves in a cost effective manner. Strongly
affected by the established social values, such customers seek professional
advice to ensure that all the important aspects of the wedding ceremony meet
or exceed perceived expectations.
3.2
Specific Market
We primarily market our services to the people who need a help most brides
and grooms. In 2002, over eighty-five thousand marriages took place in Ho
Chi Minh City. According to the Statistical Office of HCM, the current annual
marriage rate in Ho Chi Minh City of nine marriages per 1,000 people and it is
still the highest rate among the developing countries. This marriage rate is
expected to remain nearly unchanged in the near future. The place where
NTH Wedding Consultants plans to operate their business, over 20,000
marriages are registered each year, creates a sizable market potential for this
line of business.
Market Analysis
74.10%
24.70%
Family Members
1.21%
Others
Business Plan
Brides & Grooms
Page 5 of 15
Another customer segment is represented by the numerous family members

and guests attending weddings, anniversaries, and similar events. This
segment requires event preparation services like gift ideas, etiquette tips, etc.
Potential
Customers
Growth
2004
2005
2006
2007
2008
Brides & Grooms
0%
20,000
20,000
20,000
20,000
20,000
Family Members
5%
400,000
420,000
441,000
463,050
486,203
Others
5%
1,200,000
1,260,000
1,323,000
1,389,150
1,458,608
4.95%
1,620,000
1,700,000
1,784,000
1,872,200
1,964,810
Total
Besides the wedding arrangements, which NTH Wedding Consultants believe

to be their major client assignments, other events the company will provide
services to include corporate retreats, etiquette training, etc. This customer
segment is estimated to have the annual volume of 60 orders. However, we
do not intend to focus on this type of services at the beginning.
3.3
Competitive factors
Competitive analysis conducted by the company owners has shown that there
are over 20 service units currently offering some sort of wedding planning
services in the area where company is going to be located in District # 1 of
Ho Chi Minh City. However, the majority of the incumbent competitors offer
only a limited line of services like, receptions, catering, flower arrangements
or gifts. In fact, of these 25 competitors only three offered a range of services
somehow approachable or comparable with what NTH Wedding Consultants
plan to offer to its customers. The following is the list of the major possible
competitors with a brief description of their services:
Twin Wedding Restaurant: offers wedding reception, ceremony

preparation, rehearsing and execution services.
Lotus Wedding Services: provides flower and catering arrangements,
wedding reception, photographing & filming services and wedding
arrangement services, hair style service.
May-Flower Company: offers its clients entertaining and arrange for
their honey-moon journey (like booking, choosing travel agency).
So at the present time, NTH Wedding Consultants is a first mover in this

product line of services. By aggregating a complete range of wedding services
under one roof, NTH Wedding Consultants will offer its customers the ease of
one-stop shopping.
The market research has also shown that customers anticipate the complete
wedding consulting services to be expensive and they budget accordingly. In
fact, lower prices are very often associated with poor service quality.
Business Plan
Page 6 of 15
3.4
Macro-environmental influences
Political and government analysis: Government has issued many

recommendations notice in which the extravagant expenditures for parties,
wedding ceremonies and the like are prohibited. For all of Vietnam people,
the action of having wasteful expenditures for wedding and parties are
considered as to offend against law and direction of government on the
progress of construction and development of the S.R. of Vietnam.
Social environment: Nowadays, people tend to spend less money on their
occasion of their marriage. The reasons can be explained as marriages do
not have and do not want to spend time and money to the event, in
addition, they and their family members do not want to invite as many
guest as they used to do in the past since they consider that wedding is
their privacy and only inform to their close relative. This trend may affect
the company product line of service.
IV.
DEVELOPMENT AND PRODUCTION
4.1
Production processes
NTH Wedding Consultants will offer its services mostly to the brides and
grooms, as well as to the family members. The company will position itself as
an experienced provider of wedding planning services. Unlike most of its
competitors, NTH Wedding Consultants will be offering a full range of services
and thus provide the convenience of one-stop shopping for its clients. This will
significantly reduce the customers' time and efforts preparing for such an
important event as a wedding. Moreover, by utilizing numerous supplier
contacts that the company owners have established and economies of scale,
NTH Wedding Consultants will be able to pass on to its customers sizable
cost savings.
4.2
Resource requirements
The wedding services market is fragmented with the overwhelming majority of

the incumbents offering only a limited line of services. There are numerous
florists, hair stylists, and caterers to choose from. However, there have been
no companies that will provide the full range of services associated with the
wedding planning and execution. Therefore, NTH Wedding Consultants will
be a coordinator arranging the need of our customers to the related service
providers with our professional advice and arrangement.
4.3
Quality assurance
By aggregating a complete range of wedding services under one roof, NTH

Wedding Consultants will offer its customers the ease of one-stop shopping.
The company will leverage its owners' expertise in planning such events to
competitively position itself as a premier provider of wedding services. Both
Business Plan
Page 7 of 15
owners have very strong communication skills that will help develop the 'buzz'
about the high quality of the services offered by NTH Wedding Consultants.
V.
MARKETING
5.1
Overall concept and orientation
Our strategy is simple: we intend to provide our customers with a wide range
of services custom tailored to their individual needs. Therefore, whether they
require a complete package, or simply consulting on a particular service, we
can help.
5.2
Marketing strategy and resources
The company's marketing and sales strategy will be based on the following
elements:
Advertising in the Yellow Pages: one page advertisement describing

the services will be placed in the Ho Chi Minh City Yellow Pages.
Placing advertisements in the local press: including The Youth News

Paper, Marriage and Family Biweekly Magazine, Sai Gon Liberation
News Paper, Consumer Magazine, and the like.
E-marketing: putting on all free advertisement on net and some popular

website, such as VNexpress or VNN.
Developing affiliate relationships: with other service providers (florists,

hair stylists, caterers, tourism agents ) that would receive a
percentage of sales to the referred customers.
Word of mouth referrals: generating sales leads in the local community

through customer referrals.
5.3
Sales forecasts
At the first stage of the opening, we would have 2% of the marriages to be our
customers and then continuously increase in the following year and tend to
get plateau in Hochiminh City Market after 2008.
Potential
Customers
2004
2005
2006
2007
2008
Brides & Grooms
400
600
800
900
1,000
Family Members
8,000
12,000
16,000
18,000
20,000
Others
24,000
36,000
48,000
54,000
60,000
Total
32,400
48,600
64,800
72,900
81,000
Business Plan
Page 8 of 15
With above marketing strategy, with the special services and as the first
mover in the market, we strongly believe that the estimation of 2% of the
marriages to be our customers and then continuously increase in following
year is an unpretentious numbers as the results of the fraction of Ho Chi Minh
City market that NTH Wedding Consultants will be able to capture as a result
of its marketing effort and strategy.
In addition, our pricing strategy is very persuasive and therefore will be easily
accepted by our customers. For further details, please go on the next part of
our business plan of financial part.
VI.
FINANCIAL PLANS
6.1
Financial Resources and Strategy
As mentioned above, we are a full-service wedding consultant group and

provide the following services: etiquette advice, event scheduling, discounted
invitations and products, vendor confirmation, rehearsal attendance,
supervision of both ceremony and reception setup and budget planning
We estimate that our start-up costs will be VND 80,000,000 (including legal
costs, logo design, advertising, direct mail, and related expenses). An
additional VND 160,000,000 will be required in the bank account as an
operating capital for the first two months of operation.
Initially this will be a home-based business; however, by 2006, we intend to
expand our facilities into a well-equipped and operational office.
6.2
Source and Uses of Funds
Hereinafter is a sheet that prepared a detailed list of all physical assets of

NTH Weeding Consultants needs to spend and statement of organizational
costs including legal, architectural and the like.
Start-up Expenses (in 1000VND)
Legal
Stationery etc.
Brochures
Insurance
Research and development
Expensed equipment
Other
Total Start-up Expenses
Business Plan
9,000
8,000
10,000
9,000
10,000
25,000
9,000
80,000
Page 9 of 15
Our estimation on start-up capital needed for NTH Wedding Consultants and
its allocation can be summarized as the table here below:
Start-up Assets Needed (In 1000VND)
Cash Balance on Starting Date
Other Current Assets
Total Current Assets
Long-term Assets
Total Assets
Total Requirements(VND)
160,000
0
160,000
0
160,000
240,000
Our funding plan and its initial balance sheet can be summarized as the table
hereunder
Funding (In 1000VND)
Investment
Nguyen Tien Hung
40,000
Nguyen Van Tung
40,000
Nguyen Phi Tan
40,000
Nguyen Phuc Vinh Tuong
40,000
Vu Anh Hung
40,000
Nguyen Van Anh
40,000
Total Requirements
240,000
Current Liabilities
Accounts Payable
Current Borrowing
Other Current Liabilities
Current Liabilities
Long-term Liabilities
Total Liabilities
Loss at Start-up
(80,000)
Total Capital
240,000
Total Capital and

Liabilities(VND)
160,000
Business Plan
Page 10 of 15
START UP CHART
(VND)
240,000,000.00
250,000,000.00
160,000,000.00
200,000,000.00
150,000,000.00
80,000,000.00
100,000,000.00
50,000,000.00
-
Expense
6.3
Assets
Investment
Loan
Financial Statements
Since our company is a start-up company, therefore, we will introduce

hereunder three projected financial statements which include profit and loss
for 5 years; cash flow and analysis as well as balance sheets for the ends of
the first 3 to 5 years.
Our projected Profit and Loss Statement for first 5 years is shown in the
attachment No. 3.
Our projected Monthly Profit and Loss Statement for first year is shown in
the attachment No. 4.
Our projected Cash Flows Statement for first 5 years is sho wn in the
attachment No. 5.
Our projected Balance Sheet for the end of first 5 years is shown in the
attachment No. 6.
Net Profit/Total Sales
Our
projected
Financial
Ratios
11.25%
23.33%
23.75%
23.89%
24.25%
100%
Analysis table for
the first 5 years is
80%
shown
in
the
60%
attachment No. 7.
40%
Our
projected
financial trend can be
visualized
in
the
charts hereunder for
your prompt review
and consideration.
20%
0%
2004
2005
2006
Net Profit
Business Plan
2007
2008
Total Sales
Page 11 of 15
CASH FLOW PROJECTION FOR 2004 - 2008

1,000,000
800,000
600,000
400,000
200,000
(200,000)
2004
2005
2006
Net CashFlow
2007
2008
Cash Balance
Sales Vs Net Profits in 2004

100,000
80,000
60,000
40,000
20,000
0
-20,000
-40,000
Jan
Feb
Mar
Apr
May
Net Sales
6.4
Jun
Jul
Aug Sept
Oct
Nov
Dec
Net Profits
Break-even Analysis
Break-even Analysis (In VND)
Assumptions:
Average Per-Unit Revenue
4,000,000
Average Per-Unit Variable Cost
0
Estimated Monthly Fixed Cost
40,000,000
Monthly Units Break-even
10
Monthly Revenue Break-even
Business Plan
40,000,000
Page 12 of 15
VII.
ORGANIZATION AND MANAGEMENT
7.1
Key Personnel Resources
Our wedding consultants are:

Nguyen Tien Hung
Nguyen Van Tung
Nguyen Phi Tan
Vu Anh Hung
Nguyen Van Anh
Collaboratively we have planned and serviced over 150 weddings and
receptions. We are knowledgeable about all areas of planning, decorating, as
well as budgeting.
Nguyen Tien Hung has an MBA and BS in Communications and a minor in
Interior Decorating. He has been an external protocol consultant for five years
and became interested in providing consultant services when he successfully
planned first five weddings for his family and friends. Since then, Tien Hung
has received extensive training in reception planning and his certification from
the National Association of Culture and Art of Ho Chi Minh City.
Nguyen Van Tung, in addition to his marketing background, has an
Associates Degree in Fashion Design, and, like Tien Hung, he became
interested in becoming a consultant when he successfully planned first three
weddings for his friends. Tung enjoys all aspects of planning traditional and
nontraditional weddings.
Vu Anh Hung, who has a finance background, will help the company assess
and foresee its financial resources. Meanwhile, Nguyen Phuc Vinh Tuong has
lots of experience in the field of banking and financial arrangement. Vu Anh
Hung and Vinh Tuong are also going to receive their MBA specialized in
Finance from AUH by this April and of course NTH Wedding Consultants can
get benefit from their knowledge as well as experience.
Nguyen Phi Tan and Nguyen Van Anh are marketing major, with skills and
experience in sales and the consumer products market. They will also be able
to provide an understanding of international prospects.
The teams strength rests upon its balanced skilled between finance and
sales, as well as management and arrangement of etiquette, which should
enable the firm to grow safely.
Business Plan
Page 13 of 15
7.2
Human Resource Management Strategy
Initially, NTH Wedding Consultants' personnel will include only the six owners,
two of them, Nguyen Tien Hung and Nguyen Van Tung, will be working full
time and others will be working part time. As the personnel plan shows, we
expect to have an additional help of Nguyen Phi Tan and Nguyen Phuc Vinh
Tuong in the next year and two remainders in the year after. These persons
will work full time.
Personnel Plan
2004
2005
2006
2007
2008
Nguyen Tien Hung
Nguyen Van Tung
Nguyen Phi Tan
Vu Anh Hung
Nguyen Van Anh
Total People
VIII.
OWNERSHIP
8.1
Form of Business
This business will start out as a simple proprietorship, owned by its founders.
As the operation grows, the owners will consider re-registering as a limited
liability company or as a corporation, whichever will better suite the future
business needs.
The company founders, with our aforementioned personnel plan, will handle
day-to-day operations of the plan and will work collaboratively to ensure this
business venture is a success.
8.2
Equity Positions
We estimate that our start-up costs will be VND 80,000,000 (including legal
costs, logo design, advertising, direct mail, and related expenses). An
additional VND 160,000,000 will be required in the bank account as an
operating capital for the first two months of operation.
The start-up costs are to be financed in equal portions by the owners'
personal funds with the details as follows:
Business Plan
Page 14 of 15
Owners Equity Position (VND)

Partner
Investment
Nguyen Tien Hung
Nguyen Van Tung
Nguyen Phi Tan
Vu Anh Hung
Nguyen Van Anh
40,000,000
40,000,000
40,000,000
40,000,000
40,000,000
40,000,000
Total Owners Equity

8.3
240,000,000
Deal Structure
As mentioned above, at present time, we do not intend to extend our

operations in the first three years, However if we could get the support or
funding from any angel investors, we will try from our third year to expand our
operations to cover some large provinces in Viet Nam like Ha Noi, Hai Phong,
Da Nang, Nha Trang, Hue, Can Tho. And this enlargement may require a
funding capital of 10 times more than our current capital.
IX.
CRITICAL RISKS AND CONTINGENCIES
We strongly believe that our company will be a success. As with any new
venture, certain risks exist.
No similar type of service currently exists; we are currently testing the
market.
Although this is a start-up, we have strong experience in the entertainment
industry and familiar to the need of potential cus tomer and can bring that
knowledge to this company.
X.
SUMMARY AND CONCLUSIONS
We believe that our concepts of providing such service will be accepted for
the following reasons. First, market trends indicate the need and appearing to
be huge requirements. Our product is differentiated through its special offer to
customers as one stop shopping, helping our customer from a-z as a whole
that will completely meet customers needs. In addition, the sales, marketing,
and financial experience of our team and especially our management skills,
together with all of enthusiasm of the group will provide the venture with the
requisite skills to make this first mover venture a success.
Business Plan
Page 15 of 15
Attachment No 1.
Financial Plan
NTH WEDDING CONSULTANTS COMPANY
Start-up Expenses (in 1000VND)

Legal
9,000
Stationery etc.
8,000
Brochures
10,000
Insurance
9,000
Research and development
10,000
Expensed equipment
25,000
Others
9,000
Total Start-up Expenses
80,000
Start-up Assets Needed (In 1000VND)

Cash Balance on Starting Date
160,000
Other Current Assets
160,000
Long-term Assets
Total Assets Needed
160,000
Total Requirements
240,000
Attachment No 2.
Equity Positions

At Start Up
End of 2008
TOTAL
Investment (1)
Reinvest from RE (2)
(1) + (2)
Nguyen Tien Hung
40,000
70,000
110,000
Nguyen Van Tung
40,000
70,000
110,000
Nguyen Phi Tan
40,000
70,000
110,000
40,000
70,000
110,000
Vu Anh Hung
40,000
70,000
110,000
Nguyen Van Anh
40,000
70,000
110,000
240,000
420,000
660,000
Funding (In 1000VND)
Total Requirements
Attachment No 3.
Profit and Loss Statement

Pro Forma Profit and Loss
2004
2005
2007
2006
2008
(In 1000VND)
Sales
800,000 1,200,000 1,600,000 1,800,000 2,000,000
Direct Cost of Sales
150,000
250,000
350,000
400,000
450,000
50,000
50,000
50,000
50,000
50,000
Total Cost of Sales
200,000
300,000
400,000
450,000
500,000
Gross Profit
600,000
900,000 1,200,000 1,350,000 1,500,000
Gross Margin %
75.00%
75.00%
75.00%
75.00%
75.00%
Payroll& wages
130,000
220,000
320,000
380,000
440,000
Sales & Marketing & Other

Expenses
140,000
180,000
200,000
200,000
220,000
Leased Equipment
30,000
40,000
50,000
60,000
60,000
Utilities
20,000
30,000
40,000
50,000
50,000
30,000
30,000
30,000
40,000
40,000
Payroll Taxes
Others
Total Operating Expenses
350,000
500,000
640,000
730,000
810,000
Profit Before Interest and Taxes
250,000
400,000
560,000
620,000
690,000
Taxes Incurred
80,000
120,000
180,000
190,000
205,000
Start up expense
80,000
Net Profit
90,000
280,000
380,000
430,000
485,000
11.25%
23.33%
23.75%
23.89%
24.25%
Others
Expenses:
Depreciation
Insurance
Rent
Interest Expense
Net Profit/Sales
Attachment No 4.
Profit and Loss Statement - Year 2004

Pro Forma Profit and Loss
Year 2004 (in 1,000 VND)
Sales
Direct Cost of Sales
Others
Total Cost of Sales

Gross Margin
Gross Margin %
2004
Jan
Feb
Mar
Apr
May
800,000 20,000 30,000 50,000 70,000

150,000 5,000 10,000 14,000 16,000
50,000
0
0 6,000 5,000
200,000 5,000 10,000 20,000 21,000
600,000 15,000 20,000 30,000 49,000
75%
75%
67%
60%
70%
Jun
75,000
14,000
6,000
20,000
55,000
73%
Jul
70,000
13,000
5,000
18,000
52,000
74%
75,000
13,000
5,000
18,000
57,000
76%
Aug
Sep
Oct
80,000
13,000
4,600
17,600
62,400
78%
82,000
13,000
4,700
17,700
64,300
78%
80,000
13,000
4,600
17,600
62,400
78%
Nov
Dec
83,000
13,000
4,500
17,500
65,500
79%
85,000
13,000
4,600
17,600
67,400
79%
Expenses:
Payroll& wages
Sales and Marketing and Other
Expenses
Depreciation
Leased Equipment
Utilities
Insurance
Rent
Payroll Taxes
Others
Total Operating Expense

Profit Before Interest/Taxes
Interest Expense
Taxes Incurred
Start up expense
Net Profit
Net Profit/Sales
130,000
0 10,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000
140,000 25,000 15,000 15,000 10,000
9,000 10,000
9,000
9,300
9,500
9,400
9,400
9,400
0
30,000
20,000
0
30,000
0
0
2,500
1,500
0
2,500
0
0
2,500
1,500
0
2,500
0
0
2,500
1,700
0
2,500
0
0
2,500
1,600
0
2,500
0
0
2,500
1,600
0
2,500
0
0
2,500
1,700
0
2,500
0
0
2,500
1,700
0
2,500
0
0
2,500
1,740
0
2,500
0
0
2,500
1,740
0
2,500
0
0
2,500
1,700
0
2,500
0
2,500
1,730
0
2,500
0
2,500
1,790
0
2,500
0
350,000 31,500 21,500 21,700 26,600 30,600 31,700 30,700 31,040 31,240 31,100 31,130 31,190
250,000 -16,500 -1,500 8,300 22,400 24,400 20,300 26,300 31,360 33,060 31,300 34,370 36,210
0
0
0
0
0
0
0
0
0
0
0
0
0
80,000
3,000 7,000 7,000 7,000 9,000 9,000 9,500 9,400 9,400 9,700
80,000 6,700 6,700 6,700 6,700 6,700 6,700 6,700 6,620 6,620 6,620 6,620 6,620
90,000 -23,200 -8,200 -1,400
8,700 10,700 6,600 10,600 15,740 16,940 15,280 18,350 19,890
11.25%
0 12.43% 14.27% 9.43% 14.13% 19.68% 20.66% 19.10% 22.11% 23.40%
Attachment No 5.
Cash Flows Statement

PROJECTED CASHFLOW FROM 2004 TO 2008
Pro Forma Cash Flow

(In 1000VND)
2004
2005
2006
2007
2008
800,000
1,200,000
1,600,000
1,800,000
2,000,000
(250,000)
(50,000)
(100,000)
(50,000)
(100,000)
20,000
50,000
50,000
570,000
1,200,000
1,550,000
1,750,000
1,900,000
(150,000)
(250,000)
(350,000)
(400,000)
(450,000)
65,000
50,000
100,000
100,000
(85,000)
(200,000)
(250,000)
(400,000)
(350,000)
(350,000)
(500,000)
(640,000)
(730,000)
(810,000)
(50,000)
(50,000)
(50,000)
(50,000)
(50,000)
(400,000)
(550,000)
(690,000)
(780,000)
(860,000)
Tax Expense
(80,000)
(120,000)
(180,000)
(190,000)
(205,000)
+Tax payable
50,000
30,000
50,000
10,000
(30,000)
(90,000)
(130,000)
(190,000)
(195,000)
55,000
360,000
480,000
380,000
495,000
Cash flow from Investment
(420,000)
Cash flow from financing
(90,000)
(280,000)
(200,000)
(200,000)
Net Cash Change
55,000
270,000
200,000
180,000
(125,000)
Cash at beginning
160,000
215,000
485,000
685,000
865,000
215,000
485,000
685,000
865,000
740,000
Net sales
Depreciation
Increase in account receivables
Increase in advances
Cash Collections
COGS
Inventory
Increase in account payables
Cash Inputs
Operating expense
Other expense
Accrued Liabilities
Cash expense
Cash Tax Paid

Operating Cash Flow
Cash By The End of the year
Attachment No 6.
Balance Sheet

BALANCE SHEET FROM 2004 TO 2008
Balance Sheet
(In 1.000VND)
2004
2005
2006
2007
2008
Cash
215,000
485,000
685,000
865,000
740,000
Account Receivables
250,000
300,000
400,000
450,000
550,000
465,000
785,000
1,085,000
1,315,000
1,290,000
Property, plant and Equipment
New branch in Ha Noi
420,000
420,000
TOTAL ASSETS
465,000
785,000
1,085,000
1,315,000
1,710,000
Account Payable
50,000
100,000
190,000
200,000
280,000
Advances from customers
20,000
70,000
120,000
120,000
120,000
Salaries Payable
15,000
15,000
25,000
15,000
35,000
50,000
80,000
130,000
130,000
140,000
135,000
265,000
465,000
465,000
575,000
240,000
240,000
240,000
240,000
660,000
90,000
280,000
380,000
610,000
475,000
Total OE and Retained

Earnings
330,000
520,000
620,000
850,000
1,135,000
TOTAL LIABILITIES & OE
465,000
785,000
1,085,000
1,315,000
1,710,000
Inventories
Total Fixed Assets and

Others
Accrued Liablities
Tax payables
Current Liablities
Owners equity
Retained Earning
Attachment No 7.
Financial Ratios Analysis

NO
ITEMS
2004
2005
Current Assets
465,000
785,000
Current Liabitities
135,000
265,000
Current Ratios (3)=(1) : (2)
Cash flow from Operations
Cash flow from Operations Ratio (5) = (4) : (2)
2006
2007
2008
1,085,000
1,315,000
1,290,000
465,000
465,000
575,000
3.44
2.96
2.33
2.83
2.24
55,000
360,000
480,000
380,000
495,000
0.41
1.36
1.03
0.82
0.86
Total Sales
800,000
1,200,000
1,600,000
1,800,000
2,000,000
Average Account Receivables
250,000
275,000
350,000
425,000
500,000
Receivables Turnover
3.20
4.36
4.57
4.24
4.00
Average No of Days AR Outstanding
114.06
83.65
79.84
86.18
91.25
10
Average Total Assets
465,000
625,000
935,000
1,200,000
1,512,500
11
Total Asset Turnover =(6) : (10)
1.72
1.92
1.71
1.50
1.32
12
Gross Profit
600,000
900,000
1,200,000
1,350,000
1,500,000
13
Gross Margin (12) : (6)
14
EBIT
15
Margin Before Interest and Tax (14) : (6)
31.25%
16
Net Income
90,000
17
Profit Margin (16) : (6)
11.25%
23.33%
23.75%
23.89%
24.25%
18
ROA =(EBIT)/Average Total Assets
53.76%
64.00%
59.89%
51.67%
45.62%
19
Average Owner's Equity
240,000
240,000
240,000
240,000
450,000
20
Solvency =(Assets/ Equity)
1.94
2.60
3.90
5.00
3.36
21
ROE= (EBIT)/ Average Owner's Equity
75%
250,000
1.04
75%
400,000
33.33%
280,000
1.67
75%
560,000
35.00%
380,000
2.33
75%
620,000
34.44%
430,000
2.58
75%
690,000
34.50%
485,000
1.53

Sample Business Plan NTH Wedding Consultants

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Sample Business Plan NTH Wedding Consultants

Uploaded by

Copyright:

Available Formats

NTH Wedding Consultants Company

36 Nguyen Thai Hoc St. Dist. # 1

NTH Wedding Consultants

BACKGROUND AND PURPOSE............................................................. 04

MARKET ANALYSIS .................................................................................. 04

Overall Market .................................................................................. 05

Competitive factors .......................................................................... 06

Macroenvironment influences ........................................................ 07

DEVELOPMENT AND PRODUCTION .................................................... 07

Resource Requirements ................................................................. 07

Quality Assurance ............................................................................ 07

Overall concept and orientation..................................................... 08

Marketing strategy and resources ................................................. 08

FINANCIAL PLAN ....................................................................................... 09

Financial resources a nd Strategy.................................................. 09

Source and Uses of Funds ............................................................. 09

Financial Statements ....................................................................... 11

Break-even Analysis ........................................................................ 12

ORGANIZATION AND MANAGEMENT ................................................. 13

Key Personnel Resources .............................................................. 13

Human Resource Management Strategy..................................... 14

Form of Business ............................................................................. 14

Equity Positions ................................................................................ 14

Deal Structure ................................................................................... 15

CRITICAL RISKS AND CONTINGENCIES............................................ 15

SUMMARY AND CONCLUSIONS ........................................................... 15

Attachments of Projected Financial Statements and Ratios Analysis ............................16-22

NTH Wedding Consultants

NTH Wedding Consultants

BACKGROUND AND PURPOSE

History: NTH Wedding Consultants is a start-up company in 2004 that

NTH Wedding Consultants

NTH Wedding Consultants are full-service wedding consultants that offer a

NTH Wedding Consultants

Brides & Grooms

Another customer segment is represented by the numerous family members

Brides & Grooms

Besides the wedding arrangements, which NTH Wedding Consultants believe

Twin Wedding Restaurant: offers wedding reception, ceremony

So at the present time, NTH Wedding Consultants is a first mover in this

NTH Wedding Consultants

Political and government analysis: Government has issued many

DEVELOPMENT AND PRODUCTION

The wedding services market is fragmented with the overwhelming majority of

By aggregating a complete range of wedding services under one roof, NTH

NTH Wedding Consultants

Overall concept and orientation

Marketing strategy and resources

Advertising in the Yellow Pages: one page advertisement describing

Placing advertisements in the local press: including The Youth News

E-marketing: putting on all free advertisement on net and some popular

Developing affiliate relationships: with other service providers (florists,

Word of mouth referrals: generating sales leads in the local community

Brides & Grooms

NTH Wedding Consultants

Financial Resources and Strategy

As mentioned above, we are a full-service wedding consultant group and

Source and Uses of Funds

Hereinafter is a sheet that prepared a detailed list of all physical assets of

NTH Wedding Consultants

Nguyen Van Tung

Nguyen Phi Tan

Nguyen Phuc Vinh Tuong