THE MUSIC

ENTREPRENEURSHIP
Robin Malau, SS., MM

Friday, June 18, 2010

 MUSIC INDUSTRY
as we know it...

Friday, June 18, 2010

 BAD NEWS - GOOD NEWS

Statistically, better Worldwide demand

struck by lighting than growing at a frantic pace
having a number one
record Technology revolutionized
marketing & distribution,
Music business = and reducing cost
20/80 business model
(Pareto Concept) Financed by larger, more
affluent, receptive audience
all around the world

Friday, June 18, 2010

 MUSIC INDUSTRY CAREER CLOUDS

Music Composer Education

Record Studios
Creative Services
On Tour organizer
Advertising Performer
Music for Television
Music for Film Print
Music Publishing Artist Management
Video Production
Record Company
Record Distribution Booking Agent

Friday, June 18, 2010

 resources: musicians, songs, etc

major labels, large distribution

radio, television, big media, etc
chains

music fans a.k.a. market

CURRENT STATE OF MUSIC BUSINESS

the end of control & the decline of the recording industry (its been a while, btw...)

Friday, June 18, 2010

 resources: musicians, songs, etc

major labels,
blogs/shops radio, television indie label, diy
chains

music fans a.k.a. market

CURRENT STATE OF MUSIC BUSINESS

honeymoon is over, baby...

Friday, June 18, 2010

 4% 7%
9% 4%
6% 9%
7% 1%
8% 9% 3%
10% 35%
6% 9%
11%
4% 6%
29%
10%
3% 10%

THE PIE IS GETTING LARGER!

more players, smaller market shares

Friday, June 18, 2010

 THE OPPORTUNITY
its probably there. but do you have what it takes to be music entrepreneur?

Friday, June 18, 2010

 IDEAS OPPORTUNITY
Opportunities build from Ideas & Creativity.
When does Idea = Opportunity?

Friday, June 18, 2010

 IDEAS THAT WORKS...
Ideas is opportunity when:

Attractive

Durable

Timely

Creates or Add value to buyer/end user

Friday, June 18, 2010

 WHO ARE MUSIC
ENTREPRENEURS?
musician as entrepreneur or,
people who starts music venture.
probably not everyone... sorry.

Friday, June 18, 2010

 Do i have the
Do i have the desire? Do i believe in
talent? myself and ready to
work hard?

LAUNCHING A CAREER
3 questions to answer before launching your career

Friday, June 18, 2010

 SKILLS THAT PAY THE BILLS

Artistry & Musical taste

Industry specific managerial skills in

marketing, sales, leadership, project
management, strategic, communication.

Industry contacts

Friday, June 18, 2010

 WHAT IT TAKES TO BE MUSICAL GENIUS?

no geniuses needed, just a

simple 10.000 hours rule.

practice. all the time. practice

harder than everyone else.

fall in love and spend at least

10.000 hours mastering your
music business

start often, fail often

Friday, June 18, 2010

 DO YOU HAVE WHAT IT TAKES?
if yes, start now. and run fast. the opportunity is endless...

Friday, June 18, 2010