Poveanje likvidnosti preduzea uvoenjem elektronskih inovacija

Apstrakt: Cilj ovog naunog rada je da se ukae na znaaj uvoenja elektronskih inovacija u
poslovnim procesima a posebno u pogledu poboljsanja efikasnosti preduzea i jaanju
njegove trisne pozicije preko obezbeenja bolje likvidnosti i fleksibilnosti a samim tim i
normalno funkcionisanje, rast i razvoj preduzea kao osnovne elije u procesu drutvene
reprodukcije. Razmatrano je uvoenje elektronskog plaanja dnevne karte elektronskim
putem preko sms poruke i efekti koji su dobijeni primenom ove inovacije koja je u odnosu na
tradicionalne metode plaanja dala izuzetne rezultate. Za istraivanje i analizu korieno je
javno preduzee Jkp Parking servis Ni iz Nia gde je ovakav nain plaanja prvi put
primenjen u toj oblasti gledajui podruje itave Evrope.

Kljune rei: likvidnost, elektronske inovacije, preduzee, efikasnost

Company liquidity increasing by incorporation of electronic inovations

Abstract: The purpose of this scientific work is to emphasize the importance of incorporating
the electronic innovations in business processes and in particular in terms of improving the
efficiency of the company and strengthen its market position through providing better
liquidity and flexibility, thus the normal functioning, growth and development as the basic
unit in the process of social reproduction. It is contemplated that the incorporation of
electronic day tickets payment via text messages, and the effects of which were obtained by
applying the innovation, compared to traditional payment methods, gave excellent results.
For research and analysis, we used a public company PUC "Parking service" Ni in Ni,
where this payment method was first time applied, in particular branch, looking at the area of
Europe
Key words: liquidity, electronic inovations, company, efficiency

Translated by : Mladen Petkovic