Professional Documents
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Objetivos Marketing
Objetivos Marketing
* Lorena Veliz
* Douglas Espinoza
* Hctor Cevallos
Please provide the following information regarding your
projects
1. Introduction
1. About the company
3. New proposal
Our proposal is based on creating a new drink based on chai
tea and chia seeds, naturally sweetened with organic
panela. There will be two versions:
2. Secondary objectives
Determine the target market of iced tea, chia seed and
milk separately, through observation.
Determine the price that customers are willing to pay
for the new combination, through surveys.
Determine preferences over tea, chia seed and milk,
through focus Group and surveys.
To identify possible points of sale like mini-market and
Neighborhoodshops, through surveys and
observation.
Focus group
Focus groups are smaller groups of people
who come together to give their point of
view and their observations about a
product this group of people is guided by a
moderator who helps them to
spontaneously discuss the topic to gather
relevant information for research .
The focus group will be realized with the help of people
between 20-30 years of age and of different sex, within the
university, with the objective of obtaining relevant
information about the product investigated. Let's give a
small sample of our chia tea in the focus group, and we can
ask questions like:
What do you think about the new product with chia and
species on the market?
Would they be willing to buy this new product with chia
and species?
What do you think about the taste?
What presentation would you like to have this new
product of tea with chia and species?
How much would they be willing to pay for tea with chia and
species?
Surveys
The surveys are a basis of
questions previously
designed and analyzed that
are made to a number of
people of preference more
than 200 who we call
respondents, these surveys will help us to have more
information about our product and similar products.
These surveys will target university students who are
consumers of supermarkets, both sexes, between 18 and 50
years. The purpose of surveys is to collect specific
information about this new product. Surveys will be
designed by multiple choice questions about similar brands
and the product investigated, preferences, prices, product
image, etc.
Observation
Observation is a technique in which people are observed
without contact with them to obtain information about the
habits and preferences we observe of these people.
blind test
The blind test is that a
homogeneous group of people is
chosen with whom a test of a
product of different brands is
discussed without them being
able to know which brand is each so as to be
able to have information without bias of conscience
that can cause that They are carried away by other factors.