II- Sales Potential of the Product

1. How much do you buy per purchase

RESPONDENTS ANSWER
One piece
52
Two pieces
48
Three pieces
0

RESPONDENTS ANSWER
daily
0
Weekly
32
Monthly
32
Twice a week
16
Twice a month
20
Once a year
0

PIECE PER PURCHASE

one piece
three pieces

2. How often do you eat burgers?

FREQUENCY OF PURCHASE

daily

twice a week

weekly

twice a month

monthly

one a year

3. How much are you willing to pay for a vegetable burger?

two pieces

RESPONDENTS ANSWER
Yes
0
No
25

PRICE

60php

80php

100php

120php

RESPONDENTS ANSWER

III- LEVEL OF AWARENESS REGARDING

BURGER WITH COCONUT MEAT PATTY
1. Have you ever heard of Coconut
burger?

60php
40
80php
24
100php
16
120php
20

Series 1
120
100
80
60
40
20
0

yes

no
Series 1

2. Are you aware that patty made with animal meat can be replaced
with coconut meat?

RESPONDENTS ANSWER
Yes
0
No
25

Series 1
120
100
80
60
40
20
0

Yes

No
Series 1

3. Do you think burgers with coconut meat provides health benefits?

Series 1
120
100
80
60
40
20
0

Yes

No
Series 1

4. Are you aware of the health risks in eating burgers?

RESPONDENTS ANSWER
Yes
25
No
0

RESPONDENTS ANSWER
Yes
22
No
3

Series 1
100
80
60
40
20
0

Yes

No
Series 1

IV- LEVEL OF MARKET ACCEPTABILITY OF COCO NOT BURGER

Series 1
60
50
40
30
20
10
0

Series 1

1.

Would you prefer burger with

coconut meat patty over the regular burger?

RESPONDENTS ANSWER

If Coco Not Burger

how do you think it

Highly Accepted
15
Accepted
10
Neither Accepted/ Denied
0
RESPONDENTS ANSWER
Denied
0
Highly Accepted
Highly Denied
12
0
RESPONDENTS ANSWERAccepted
12
Highly Accepted
Neither Accepted/ Denied
14
1
Accepted
Denied
9
0
Neither Accepted/ Denied
Highly Denied
2
0
Denied
would be introduce,
Highly Denied
would be accepted?

Series 1
60
50
40
30
20
10
0

Series 1

2. Would you recommend it to people you know?

Series 1
80
60
40
20
0

Series 1

RESPONDENTS ANSWER
I-DEMOGRAPHIC
1. Gender

Male
56
Female
44

PROFILE

Gender
Male
Female

2. Age

RESPONDENTS ANSWER
15 Below

16-20 Yrs Old

32
21-25 Yrs Old

52

26-30 Yrs Old

Over 30 Yrs Old

Age
60
50
40
30
20
10
0

3. Monthly Income

Series 1

Series 1
70
60
50
40
30
20
10
0

RESPONDENTS ANSWER
15,000
60
15,001-18,000
28
18,001-20,000
8
20,001-25,000
4
25,000 Above

Series 1