Domestic

Champions Trophy

Host
Bangladesh
England
BPL
Bangladesh
England
Pakistan
Bangladesh
Bangladesh

Bangabandhu & Tea

NATIONAL HOLIDAYS
Date
01
21
06
15
12
11
16
25
21
26
14

17
24

Photo with tamim

Direct Mailer
POP Materials

Away
India
Bangladesh
New Zealand
Bangladesh
Australia
South Africa

Aug
Oct
Nov
Dec
Jun
Jul
Aug
Oct

Months
Sep
Nov
Dec
Jan

Sep
Nov

Tajuddin & Tea

Month
May
May
Jul
Aug
Sep
Oct
Dec
Dec
Feb
Mar
Apr

Year
2016
2016
2016
2016
2016
2016
2016
2016
2017
2017
2017

Apr
May

1971

Year
2016
2016
2016
16-17
2017
2017
2017
2017

Test

ODI

T20

1
2

2
2
2

3
3
3

1
2

Constitution Makers & Tea

Festival
May Day
Buddha Purnima
Eid-ul-Fitre
National Mourn Day
Eid-ul-Adha
Durga Puja
Victory Day
Christmas
Int'l Mother Language Day
Independence Day
Bengali Year

The government-in-exile takes oath at Mujibnagar.

Swadhin Bangla Betar Kendra radio station established in Kolkata.

d in Kolkata.

trade rngagement
a university program
debate partnership: student / public
point redeeming against facebook post
photo contest
tea measuring tube
setting tea bar
Movie with Tamim
Recipe
measuring the depth of thinking
game
problem solver: thought process method
partnering with any NGO with social cause
tea fests at restaurants
emoticon campaign
personalized
branded

Issa Khan

Success People & Tea

Recipe Book
Print Ads & Facebook Posts
Street Engagement
One more Trade Engagement
Tamim's Fan Club

ecipe Book
rint Ads & Facebook Posts
treet Engagement
One more Trade Engagement
amim's Fan Club

trade engagement
a university program
debate partnership: student / public
point redeeming against facebook post
tea measuring tube
setting tea bar
Recipe

tea fests at restaurants

emoticon campaign

coupon with pack

Festivals

nership: student / public

ming against facebook post

restaurants

photo contest
game
problem solver: thought process method
Movie with Tamim
measuring the depth of thinking
partnering with any NGO with social cause
ring back tone: free against post / buy

t process method

f thinking
O with social cause
ainst post / buy

MONTH
JULY

01

02

03

04 05 06
EID

CP 1

2016

AUGUST
SEPTEMBER

FB CAMPAIGN

OCTOBER

NOVEMBER
DECEMBER
JANUARY
FEBRUARY
2017

INDIA TEST

MARCH
APRIL
MAY
JUNE

ENGLAND SERIES

NEW ZEALAND SE

26-Oct

5-Nov

07

08

11-Dec

09 10

11

12 13

14

14-Jan

15

16

EID

CP 2
PUJA

NE
VICTORY
DAY

NEW ZEALAND SERIES

7th March
POHELA
BOISHAKH
CHAMPIONS TROPHY

17

18 19 20

21

22 23 24

25

ARMED FORCES
DAY
NEW ZEALAND SERIES
CHRISTMAS DAY

LANGUAGE DAY

MUJIBNAGAR DAY

26

27 28 29 30 31

INDIA TEST

ENGLAND SERIES

INDEPENDENCE DAY

MONTH

01

02

03

04 05 06

JULY

EID

CP 1

2016

AUGUST
SEPTEMBER

FB CAMPAIGN

OCTOBER

NOVEMBER
DECEMBER
JANUARY
FEBRUARY
2017

INDIA TEST

MARCH
APRIL
MAY
JUNE

ENGLAND SERIES

NEW ZEALAND SER

07

08 09 10

11

12 13

14

15

16

17

EID

CP 2
PUJA

NEW ZE
VICTORY
DAY

NEW ZEALAND SERIES

7th March
POHELA
BOISHAKH
CHAMPIONS TROPHY

MUJIBNAGAR DAY

18 19 20

21

22 23 24

25

26

27 28 29

INDIA TEST

ENGLAND SERIES
ARMED FORCES
DAY
NEW ZEALAND SERIES
CHRISTMAS DAY

LANGUAGE DAY
INDEPENDENCE DAY

30 31

INDIA TEST

ERIES

MAY

JUN

01

JUL
21

AUG
10

04

SEP
21

02

VABNAR KARKHANA
CONSUMER
ENGAGEMENT

PREPARATION AND
DEVELOPMENT

LAUNCHING

ENGAGEMENT ACTIVITIES

ONE GOOD DEED IN EID

EID-UL-FITRE (06)

TRADE PROMOTION

ENJOY EID
WITH TAMIM
HOLY RAMADAN

CONSUMER
PROMOTION

ONE GOOD DEED IN EID

EID-UL-FITRE (06)

EMOJI SET
INDIA TEST

BRAND AWARENESS

TACTICAL ACTIVITY

PRINT AD / FACEBOOK
POSTS

CONCERT FOR
BANGLADESH

A YEAR LONG ACTIVITY PLAN :: FRESH PREMIUM TEA

SEP
03

07

OCT
26

NOV
05

04

DEC
20

21

11

16

JAN
21

14

20

NAR KARKHANA

NGAGEMENT ACTIVITIES

FINAL
EVENT

CLOSING

BETTER ENVIRONMENT

SPEAK FOR GOOD

UNIVERSITY BASED

EID-UL-ADHA (12 SEP)

WIN AND PLAY WITH NATIONAL CRICKET TEAM

BASED ON ROUND THE YEAR LIFTING

EMOJI SET

EMOJI SET

ENGLAND SERIES

NEW ZEALAND SERIES

TEA FESTS
RESTAURANTS / CAF

THE UNSTOPPABLE TAMIM

A FAN PAGE FOR TAMIM - GETTING TAMIM'S FAN AT A PLATFORM AND TURNING THEM INTO BRAND AMBASSADOR FOR FR

CONSTITUTION DAY

ARMED
FORCES DAY

FEB
11

01

MAR
07

APR
25

10

15

30

MAY

SPEAK FOR GOOD

UNIVERSITY BASED

RECIPE BOOK & APP

TARGETING THE HOMEMAKERS

INSIPRE THE TIGERS

PRIOR TO CHAMPIONS TROPHY - GIVE THEM SOMETHING TO KEEP ISPIRED

A TRUE FAN PAGE

ICC CHAMPIONS TROPHY

ASSADOR FOR FRESH

HISTORIC
FREEDOM
SPEECH

THE PROCLAMATION
OF INDEPENDENCE

JUN
18

30