PSAs: THINKING OF CAUSES/EFFECTS OF THE PROBLEM

Now that you have chosen your PSA topic (which should discourage an unhealthy/bad
behavior or encourage a healthy/good behavior), think about your target audience and the
causes/effects of the problem you are addressing.

PSA Example: Star Wars & Smoking

Message= (Circle one)

stop a bad behavior /

encourage a good behavior?

Message: Dont smoke!

Target Audience = Kids/Teens

Overall Problem: __Kids smoke because they think its cool._________________
Causes

Effects

- Kids think smoking makes you look grown up and cool.

Kids dont look cool.

- Kids dont know the dangers of smoking.

- Kids smoke and it hurts their lungs & heart

- Kids want to rebel against authority who say not to smoke

Solution: PSA Advertising Strategy that addresses these causes/effects:

o Have a popular cool famous person/character tell kids that smoking doesnt look
grown up and that it is bad for their health.

PSA 1: Cookie Monster & Diet

Message=

Target Audience=

Problem: _____________________________________________________________________________
Causes

Effects

Solution: PSA Advertising Strategy that addresses these causes/effects:

Vanessa Armand 2016

PSA 2: Texting

Message=

Target Audience=

Problem: _____________________________________________________________________________
Causes

Effects

Solution: PSA Advertising Strategy that addresses these causes/effects:

PSA 3: Hunger

Message=

Target Audience=

Problem: _____________________________________________________________________________
Causes

Effects

Solution: PSA Advertising Strategy that addresses these causes/effects:

PSA 4: Speeding

Message=

Target Audience=

Problem: _____________________________________________________________________________
Causes

Effects

Solution: PSA Advertising Strategy that addresses these causes/effects:

Vanessa Armand 2016